Mineral water Audience in Germany
Mineral water has an estimated audience of 1,794,269 people in Germany. 57.9% are female, 42.1% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Air Up, Gerolsteiner, San Pellegrino, Hol ab, Bottled water.
The average Mineral water fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Air Up, Gerolsteiner, San Pellegrino, with strongest over-indexing on Air Up (22.02× the country average). Demographically, the Mineral water audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Mineral water fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.1 |
| Estimated audience size | 1,794,269 |
Audience persona
The typical Mineral water fan in Germany is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Air Up.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 502,743 | 1.28× |
| Bayern | 272,718 | 0.95× |
| Baden-Württemberg | 222,269 | 0.91× |
| Niedersachsen | 167,908 | 0.96× |
| Hessen | 133,653 | 0.98× |
| Rheinland-Pfalz | 98,501 | 1.1× |
| Sachsen | 91,499 | 1.04× |
| Berlin | 77,741 | 0.97× |
| Schleswig-Holstein | 61,189 | 0.95× |
| Brandenburg | 59,272 | 1.06× |
| Sachsen-Anhalt | 49,789 | 1.07× |
| Thüringen | 47,357 | 1.04× |
| Hamburg | 37,493 | 0.92× |
| Mecklenburg-Vorpommern | 30,292 | 0.88× |
| Saarland | 24,283 | 1.1× |
| Bremen | 12,410 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air Up | 22.02× | Food & Beverages |
| Gerolsteiner | 31.56× | Food & Beverages |
| San Pellegrino | 47.78× | Food & Beverages |
| Hol ab | 16.94× | Food & Beverages |
| Bottled water | 25.21× | Food & Beverages |
| San Benedetto | 64× | Food & Beverages |
| Carpet cleaning | 15.4× | Home & Garden |
| Water quality | 23.61× | Home & Garden |
| Bad Pyrmonter | 17.38× | Food & Beverages |
| Water supply | 15.63× | Politics & Society |
| Lichtenauer | 24.22× | Food & Beverages |
| Waterdrop | 17.85× | Food & Beverages |
| Netto Marken-Discount | 3.95× | Shopping |
| Wetter.com | 4.24× | Home & Garden |
| Dehner | 8.86× | Home & Garden |
| Electronic data interchange | 8.53× | Technology & Electronics |
| Bad Liebenwerda | 24.22× | Food & Beverages |
| Adelholzener | 31.56× | Food & Beverages |
| Bauhaus | 3.53× | Shopping |
| Monchhichi | 10.29× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.84 |
| Convenience Orientation | PREMIUM | 1.69 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Indulgence | JOY | 1.59 |
| DIY Mentality | THRILL | 1.47 |
| Community Orientation | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| United Kingdom | 6.0% |
| Italy | 4.0% |
See Mineral water audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Mineral water have in Germany?
Mineral water has an estimated audience of 1,794,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mineral water fans?
57.9% of Mineral water fans are female, 42.1% are male, with an average age of 43.1 years.
Which brands do Mineral water fans like most?
Mineral water fans show strongest brand affinity for Air Up (22.02×), Gerolsteiner (31.56×), and San Pellegrino (47.78×) over the country average.
Where do Mineral water fans live in Germany?
Mineral water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 502,743), Bayern (reach 272,718), and Baden-Württemberg (reach 222,269). These three regions account for the largest share of the active audience.
What other brands do Mineral water fans also like?
Beyond Mineral water itself, the audience over-indexes on Gerolsteiner (31.56×), San Pellegrino (47.78×), Hol ab (16.94×), and Bottled water (25.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mineral water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.