Rascasse Audience Intelligence

Mineral water Audience in Germany

A data profile of the people who buy, follow and care about Mineral water in Germany — modelled from more than twelve digital signal sources. Mineral water has an estimated audience of 1,794,269 people in Germany.

#11among Beverage in Germany#2117among Topic in Germany#181in Food & Beverages

The average Mineral water fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Air Up, Gerolsteiner, San Pellegrino, with strongest over-indexing on Air Up (22.02× the country average).

Demographically, the Mineral water audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mineral water fan in Germany is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Air Up.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mineral water profile in Germany.

Audience size
1.8M
in Germany
Gender
57.9%♀
42.1% male
Age
43.1
average years
Country rank
#3753
Topic in Germany
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mineral water fans

57.9% are female, 42.1% are male, average age 43.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Mineral water audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age43.1
Estimated audience size1,794,269
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Mineral water audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Mineral water audience comes from Germany.

Worldwide audience distribution share by country for Mineral water
CountryShare
United States25.0%
United Kingdom6.0%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mineral water audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mineral water fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.23×
02Sachsen-Anhalt~60K1.19×
03Nordrhein-Westfalen~500K1.17×
04Sachsen~100K1.13×
05Rheinland-Pfalz~100K1.08×
06Brandenburg~60K1.05×
07Thüringen~50K1.02×
08Niedersachsen~200K1.01×
09Mecklenburg-Vorpommern~30K1.00×
10Hessen~100K0.93×
11Hamburg~40K0.92×
12Schleswig-Holstein~60K0.91×
13Bayern~300K0.89×
14Baden-Württemberg~200K0.88×
15Berlin~70K0.86×
16Bremen~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Mineral water, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mineral water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mineral water audience
#·InterestCategoryAffinity×
01San BenedettoFood & Beverages64.00×
02San PellegrinoFood & Beverages47.78×
03GerolsteinerFood & Beverages31.56×
04AdelholzenerFood & Beverages31.56×
05Bottled waterFood & Beverages25.21×
06LichtenauerFood & Beverages24.22×
07Bad LiebenwerdaFood & Beverages24.22×
08Water qualityHome & Garden23.61×
09Air UpFood & Beverages22.02×
10WaterdropFood & Beverages17.85×
11Bad PyrmonterFood & Beverages17.38×
12Hol abFood & Beverages16.94×
13Water supplyPolitics & Society15.63×
14Carpet cleaningHome & Garden15.40×
15MonchhichiKids & Family10.29×
16DehnerHome & Garden8.86×
17Electronic data interchangeTechnology & Electronics8.53×
18reisenthelFashion & Accessoires8.18×
19Netto Marken-DiscountShopping3.95×
20BauhausShopping3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mineral water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mineral water audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.43×
Quality AwarenessPREMIUM2.41×
Community OrientationOPEN2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mineral water audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.07×
ExtroversionTHRILL1.10×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mineral water have in Germany?

Mineral water has an estimated audience of 1,794,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mineral water fans?

57.9% of Mineral water fans are female, 42.1% are male, with an average age of 43.1 years.

03

Which brands do Mineral water fans like most?

Mineral water fans show strongest brand affinity for Air Up (22.02×), Gerolsteiner (31.56×), and San Pellegrino (47.78×) over the country average.

04

Where do Mineral water fans live in Germany?

Mineral water fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mineral water fans also like?

Beyond Mineral water itself, the audience over-indexes on Gerolsteiner (31.56×), San Pellegrino (47.78×), Hol ab (16.94×), and Bottled water (25.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Mineral water audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mineral water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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