Air Up Audience in Germany
Air Up has an estimated audience of 2,967,035 people in Germany. 47.2% are female, 52.8% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mineral water, Twitch, Tagesschau, Bad Bunny, Transfermarkt.
The average Air Up fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mineral water, Twitch, Tagesschau, with strongest over-indexing on Mineral water (15.53× the country average). Demographically, the Air Up audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Energy drink
Demographics of Air Up fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 38.4 |
| Estimated audience size | 2,967,035 |
Audience persona
The typical Air Up fan in Germany is balanced, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mineral water.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 753,426 | 1.16× |
| Bayern | 524,528 | 1.1× |
| Baden-Württemberg | 408,849 | 1.01× |
| Niedersachsen | 320,168 | 1.11× |
| Hessen | 218,681 | 0.97× |
| Sachsen | 162,454 | 1.12× |
| Rheinland-Pfalz | 158,792 | 1.07× |
| Schleswig-Holstein | 104,955 | 0.99× |
| Berlin | 104,506 | 0.79× |
| Brandenburg | 93,299 | 1.01× |
| Thüringen | 86,592 | 1.15× |
| Sachsen-Anhalt | 82,829 | 1.08× |
| Hamburg | 58,380 | 0.87× |
| Mecklenburg-Vorpommern | 51,378 | 0.91× |
| Saarland | 34,719 | 0.95× |
| Bremen | 18,444 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mineral water | 15.53× | Food & Beverages |
| Twitch | 3.27× | Games |
| Tagesschau | 1.8× | Movies & TV |
| Bad Bunny | 5.37× | Music & Radio |
| Transfermarkt | 2.46× | Sports |
| RTL Television | 2.89× | Movies & TV |
| Batman | 2.03× | Movies & TV |
| Satire | 3.15× | Literature |
| Ariana Grande | 3.51× | Music & Radio |
| Aral AG | 1.5× | Cars & Mobility |
| One Piece | 2.67× | Movies & TV |
| Vacations | 1.66× | Travel & Leisure |
| 2. Bundesliga | 1.52× | Sports |
| House music | 1.67× | Music & Radio |
| Fortnite | 2.46× | Games |
| German television comedy | 3.28× | Movies & TV |
| Flowering plant | 2.54× | Home & Garden |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Mobile game | 1.58× | Games |
| Energy drinks | 2.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Social Media Usage | JOY | 1.34 |
| Indulgence | JOY | 1.23 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.8% |
| Germany | 18.1% |
| United Kingdom | 15.4% |
See Air Up audiences in other countries
More Energy drink audiences in Germany
- Red Bull (1,597,443)
- Gönrgy (759,090)
- Monster Energy (670,233)
- Rockstar (drink) (259,236)
- level up (210,931)
Frequently asked questions
How many fans does Air Up have in Germany?
Air Up has an estimated audience of 2,967,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Air Up fans?
47.2% of Air Up fans are female, 52.8% are male, with an average age of 38.4 years.
Which brands do Air Up fans like most?
Air Up fans show strongest brand affinity for Mineral water (15.53×), Twitch (3.27×), and Tagesschau (1.8×) over the country average.
Where do Air Up fans live in Germany?
Air Up fans in Germany are most concentrated in Nordrhein-Westfalen (reach 753,426), Bayern (reach 524,528), and Baden-Württemberg (reach 408,849). These three regions account for the largest share of the active audience.
What other brands do Air Up fans also like?
Beyond Air Up itself, the audience over-indexes on Twitch (3.27×), Tagesschau (1.8×), Bad Bunny (5.37×), and Transfermarkt (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.