Air Up Audience in United States

Air Up logo

Air Up has an estimated audience of 371,151 people in United States. 51.5% are female, 48.5% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: IPM, Liberace, Elsword, Combat sport, Regional styles of Mexican music.

The average Air Up fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include IPM, Liberace, Elsword, with strongest over-indexing on IPM (33.03× the country average). Demographically, the Air Up audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

Demographics of Air Up fans

Demographic split for Air Up audience in United States
MetricValue
Female51.5%
Male48.5%
Average age39.3
Estimated audience size371,151

Audience persona

The typical Air Up fan in United States is balanced, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for IPM.

Top regions in United States

Top regions ranked by reach for Air Up in United States
RegionReachAffinity
California49,8291.22×
Texas34,6281.09×
New York25,7611.24×
Florida25,3781.01×
Pennsylvania12,5971.01×
Ohio12,3321.08×
Illinois12,1050.98×
Arizona11,4861.52×
North Carolina10,5660.95×
Georgia10,5590.92×
New Jersey10,3351.09×
Michigan10,1911.05×
Alabama8,2231.59×
Virginia8,0640.89×
Washington7,7551.04×
Massachusetts7,7451.06×
Indiana7,3601.09×
Tennessee6,9410.93×
Missouri5,9110.99×
Maryland5,5580.87×
Wisconsin5,4480.98×
Minnesota5,4201.02×
Colorado5,3500.91×
South Carolina4,9810.89×
Kentucky4,4880.96×
Louisiana4,4780.94×
Oregon4,1610.98×
Oklahoma4,1201×
Connecticut4,0231.08×
Utah3,9631.19×
Nevada3,3140.92×
Iowa3,1201.02×
Kansas2,8440.97×
Arkansas2,7400.9×
Mississippi2,4400.8×
Idaho2,1691.17×
Nebraska1,9071.02×
West Virginia1,7711.02×
New Mexico1,6720.9×
New Hampshire1,4410.99×
Maine1,2030.9×
Alaska1,1081.39×
Hawaii1,1060.69×
Rhode Island9980.84×
Montana8930.87×
Washington, District of Columbia8290.74×
Delaware7910.77×
South Dakota7510.87×
North Dakota6990.92×
Vermont5290.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air Up audience
BrandAffinityCategory
IPM33.03×
Liberace13.47×Music & Radio
Elsword25.43×Games
Combat sport1.72×Sports
Regional styles of Mexican music2.21×Music & Radio
Bank account1.88×Business & Career
Home staging3.01×Home & Garden
Monogram2.04×Home & Garden
JDSU1.51×Business & Career
Philadelphia College of Osteopathic Medicine8.87×Business & Career
Joe Haden11.29×Sports
Stamp collecting2.2×Home & Garden
Corona (band)2.23×Music & Radio
TeachHUB1.53×Business & Career
Historic site1.55×Arts & Culture
Acoustic music1.66×Music & Radio
Electrolyte1.7×Health
Personalised Gifts1.58×Home & Garden
Keeper (password manager)2.25×Technology & Electronics
Winemaking1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air Up audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.37
Convenience OrientationPREMIUM1.27
Luxury OrientationPREMIUM1.24
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Air Up
CountryShare
Italy20.8%
Germany18.1%
United Kingdom15.4%

See Air Up audiences in other countries

More Energy drink audiences in United States

Frequently asked questions

How many fans does Air Up have in United States?

Air Up has an estimated audience of 371,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Air Up fans?

51.5% of Air Up fans are female, 48.5% are male, with an average age of 39.3 years.

Which brands do Air Up fans like most?

Air Up fans show strongest brand affinity for IPM (33.03×), Liberace (13.47×), and Elsword (25.43×) over the country average.

Where do Air Up fans live in United States?

Air Up fans in United States are most concentrated in California (reach 49,829), Texas (reach 34,628), and New York (reach 25,761). These three regions account for the largest share of the active audience.

What other brands do Air Up fans also like?

Beyond Air Up itself, the audience over-indexes on Liberace (13.47×), Elsword (25.43×), Combat sport (1.72×), and Regional styles of Mexican music (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.