Rascasse Audience Intelligence

Air Up Target Market in United States

A data profile of the people who buy, follow and care about Air Up in United States — modelled from more than twelve digital signal sources. Air Up has an estimated audience of 328,207 people in United States.

#7among Energy drink in United States#4771among Brand in United States#2393in Food & Beverages

The average Air Up fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mineral water, TikTok, Mobile game, with strongest over-indexing on Mineral water (16.55× the country average).

Demographically, the Air Up audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air Up fan in United States is more female, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air Up profile in United States.

Audience size
328K
in United States
Gender
58.3%♀
41.7% male
Age
34.3
average years
Country rank
#46149
Brand in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Air Up

58.3% are female, 41.7% are male, average age 34.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Air Up audience in United States
MetricValue
Female58.3%
Male41.7%
Average age34.3
Estimated audience size328,207
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Air Up audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Air Up audience comes from United States.

Worldwide audience distribution share by country for Air Up
CountryShare
Italy18.8%
Germany18.0%
United Kingdom14.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air Up audience in United States is strongest.

Fig. 05

Top regions by affinity

Air Up customers by region in United States
#RegionReachAffinity×
01Alabama~7K1.43×
02Arizona~10K1.38×
03Alaska<1K1.24×
04New York~20K1.20×
05California~40K1.16×
06Utah~4K1.16×
07Idaho~2K1.15×
08New Jersey~10K1.11×
09West Virginia~2K1.08×
10Texas~30K1.06×
11Michigan~9K1.06×
12Indiana~7K1.06×
13Massachusetts~7K1.05×
14Connecticut~4K1.05×
15Ohio~10K1.04×
16Washington~7K1.02×
17Iowa~3K1.02×
18Nebraska~2K1.02×
19Pennsylvania~10K1.01×
20New Hampshire~1K1.01×
21Minnesota~5K1.00×
22Kansas~3K1.00×
23Florida~20K0.99×
24Kentucky~4K0.99×
25North Dakota<1K0.99×
26Virginia~8K0.98×
27Missouri~5K0.98×
28Oregon~4K0.98×
29Oklahoma~4K0.98×
30Wisconsin~5K0.97×
31Illinois~10K0.96×
32Maine~1K0.96×
33Tennessee~6K0.95×
34Montana<1K0.95×
35South Dakota<1K0.95×
36North Carolina~10K0.94×
37Vermont<1K0.94×
38Georgia~10K0.93×
39New Mexico~2K0.93×
40Louisiana~4K0.92×
41Nevada~3K0.92×
42Arkansas~3K0.92×
43Rhode Island~1K0.92×
44Maryland~5K0.91×
45Colorado~5K0.91×
46South Carolina~5K0.90×
47Mississippi~2K0.88×
48Delaware<1K0.86×
49Hawaii~1K0.82×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Air Up, United States
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air Up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air Up audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages16.55×
02AquaphorBeauty & Wellness9.98×
03WetsuitSports9.89×
04International educationBusiness & Career6.60×
05KeshaMusic & Radio5.72×
06Scarface (1983 film)Movies & TV3.94×
07Disneyland ParisTravel & Leisure3.67×
08Massively multiplayer online gamesGames3.37×
09TikTokInternet & Social Media3.08×
10Mobile gameGames2.76×
11TwitchGames2.67×
12Energy drinksFood & Beverages2.51×
13Anime and manga fandomLiterature2.24×
14Game consolesTechnology & Electronics1.94×
15Diane KeatonMovies & TV1.88×
16Google DriveTechnology & Electronics1.85×
17PokémonGames1.83×
18Scooby-DooMovies & TV1.72×
19Staples (Canada)Business & Career1.65×
20RadioTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air Up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air Up audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.42×
IndulgenceJOY1.31×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air Up audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Quality AwarenessPREMIUM0.94×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Air Up's target market in United States?

Air Up's target market in United States covers an estimated 328,207 people, concentrated in California and Texas.

02

What is the gender split and age of Air Up customers?

58.3% of the Air Up audience are female, 41.7% are male, with an average age of 34.3 years.

03

Which brands do Air Up fans like most?

Air Up fans show strongest brand affinity for Mineral water (16.55×), TikTok (3.08×), and Mobile game (2.76×) over the country average.

04

Where do Air Up fans live in United States?

Air Up fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Air Up fans also like?

Beyond Air Up itself, the audience over-indexes on TikTok (3.08×), Mobile game (2.76×), Wetsuit (9.89×), and Aquaphor (9.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy drink audiences in United States

See Air Up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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