A data profile of the people who buy, follow and care about Pre-school playgroup in United States — modelled from more than twelve digital signal sources. Pre-school playgroup has an estimated audience of 874,509 people in United States.
The average Pre-school playgroup fan in United States is 35.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Renovation, Home Decoration & Design, Vehicles, with strongest over-indexing on Renovation (3.2× the country average).
Demographically, the Pre-school playgroup audience skews more female with an average age of 35.0, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Pre-school playgroup fan in United States is more female, around 35.0 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Pre-school playgroup profile in United States.
84.9% are female, 15.1% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 35.0 |
| Estimated audience size | 874,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 26% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Pre-school playgroup audience comes from United States.
| Country | Share |
|---|---|
| United States | 11.4% |
| Australia | 7.6% |
| India | 7.5% |
Where the Pre-school playgroup audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~60K | 1.22× | |
| 02 | Florida | ~60K | 0.99× | |
| 03 | Texas | ~70K | 0.96× | |
| 04 | California | ~90K | 0.94× |
The strongest cross-interests of the Pre-school playgroup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Decoration & Design | Home & Garden | 5.63× | ||
| 02 | Givenchy | Fashion & Accessoires | 4.94× | ||
| 03 | Renovation | Home & Garden | 3.20× | ||
| 04 | Electro (music) | Music & Radio | 2.82× | ||
| 05 | Alternative hip hop | Music & Radio | 2.77× | ||
| 06 | Staples Inc. | Business & Career | 2.61× | ||
| 07 | West Coast hip hop | Music & Radio | 2.60× | ||
| 08 | Google Drive | Technology & Electronics | 1.96× | ||
| 09 | Nordstrom | Shopping | 1.91× | ||
| 10 | Creativity | Home & Garden | 1.89× | ||
| 11 | Kohl's | Shopping | 1.84× | ||
| 12 | Walgreens | Shopping | 1.84× | ||
| 13 | Electronic music | Music & Radio | 1.83× | ||
| 14 | Texas Roadhouse | Food & Beverages | 1.83× | ||
| 15 | Coffee | Food & Beverages | 1.80× | ||
| 16 | Shoes | Fashion & Accessoires | 1.75× | ||
| 17 | Android (operating system) | Technology & Electronics | 1.73× | ||
| 18 | Vehicles | Cars & Mobility | 1.69× | ||
| 19 | Business | Business & Career | 1.64× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.18× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.03× | |
| Urban Lifestyle | OPEN | 0.13× | |
| Individualism | JOY | 0.19× |
Pre-school playgroup has an estimated audience of 874,509 people in United States, concentrated in California and Texas.
84.9% of Pre-school playgroup fans are female, 15.1% are male, with an average age of 35.0 years.
Pre-school playgroup fans show strongest brand affinity for Renovation (3.2×), Home Decoration & Design (5.63×), and Vehicles (1.69×) over the country average.
Pre-school playgroup fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Pre-school playgroup itself, the audience over-indexes on Home Decoration & Design (5.63×), Vehicles (1.69×), Business (1.64×), and Shoes (1.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pre-school playgroup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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