Rascasse Audience Intelligence

Staples Inc. Target Market in United States

A data profile of the people who buy, follow and care about Staples Inc. in United States — modelled from more than twelve digital signal sources. Staples Inc. has an estimated audience of 36,403,472 people in United States.

#72among Brand in United States#97in Business & Career

The average Staples Inc. fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include United States Postal Service, FedEx Office, Staples (Canada), with strongest over-indexing on United States Postal Service (8.81× the country average).

Demographically, the Staples Inc. audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Staples Inc. fan in United States is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for United States Postal Service.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staples Inc. profile in United States.

Audience size
36.4M
in United States
Gender
55.0%♀
45.0% male
Age
44.7
average years
Country rank
#669
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Staples Inc.

55.0% are female, 45.0% are male, average age 44.7.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Staples Inc. audience in United States
MetricValue
Female55.0%
Male45.0%
Average age44.7
Estimated audience size36,403,472
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Staples Inc. audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4925%
50+32%
Fig. 04

Worldwide distribution

76.2%

of the worldwide Staples Inc. audience comes from United States.

Worldwide audience distribution share by country for Staples Inc.
CountryShare
United States76.2%
Canada13.4%
Portugal1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staples Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Staples Inc. customers by region in United States
#RegionReachAffinity×
01New Hampshire~300K2.40×
02Massachusetts~1.5M2.17×
03Connecticut~800K2.17×
04New Jersey~2M2.09×
05Rhode Island~200K2.08×
06Delaware~200K1.94×
07New York~4M1.90×
08Vermont~100K1.88×
09Maine~200K1.87×
10Pennsylvania~2M1.71×
11Maryland~1M1.70×
12California~5M1.27×
13North Carolina~1.5M1.23×
14Idaho~200K1.23×
15Arizona~900K1.22×
16Montana~100K1.17×
17Virginia~1M1.14×
18South Carolina~600K1.12×
19Florida~2.5M1.08×
20Ohio~1M1.04×
21New Mexico~200K1.03×
22Michigan~900K0.98×
23Georgia~1M0.96×
24Iowa~300K0.90×
25Kentucky~400K0.86×
26Indiana~600K0.85×
27Tennessee~600K0.84×
28Oregon~300K0.84×
29Washington~600K0.82×
30Oklahoma~300K0.82×
31Alabama~400K0.79×
32Washington, District of Columbia~80K0.78×
33Illinois~900K0.73×
34Wyoming~40K0.72×
35West Virginia~100K0.69×
36Utah~200K0.68×
37Colorado~400K0.65×
38Nevada~200K0.56×
39Texas~1.5M0.55×
40Missouri~300K0.52×
41Kansas~100K0.47×
42South Dakota~40K0.45×
43Nebraska~70K0.41×
44Arkansas~100K0.40×
45Wisconsin~200K0.37×
46Minnesota~100K0.27×
47Louisiana~100K0.21×
48Mississippi~60K0.21×
49North Dakota~10K0.20×
50Hawaii~20K0.10×
Fig. 06

Affinity by region

Affinity by region — Staples Inc., United States
0.10×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staples Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staples Inc. audience
#·InterestCategoryAffinity×
01FedEx OfficeBusiness & Career21.13×
02DownyHome & Garden18.05×
03On the Border Mexican Grill & CantinaFood & Beverages14.94×
04United States Postal ServiceBusiness & Career8.81×
05Staples (Canada)Business & Career8.81×
06Business cardBusiness & Career8.44×
07FedExBusiness & Career5.85×
08Dow Jones Industrial AverageBusiness & Career4.57×
09The UPS StoreShopping4.45×
10AldiShopping3.45×
11Mortgage loansBusiness & Career2.58×
12Discount storesShopping2.48×
13United Parcel ServiceBusiness & Career2.31×
14Pizza HutFood & Beverages2.27×
15SubwayFood & Beverages2.09×
16Best BuyShopping2.04×
17PinterestInternet & Social Media1.88×
18McDonald'sFood & Beverages1.88×
19Target CorporationShopping1.81×
20FurnitureHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staples Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staples Inc. audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.97×
Price SensitivityPREMIUM1.68×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staples Inc. audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
TraditionCONSERVATISM0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Staples Inc.'s target market in United States?

Staples Inc.'s target market in United States covers an estimated 36,403,472 people, concentrated in California and New York.

02

What is the gender split and age of Staples Inc. customers?

55.0% of the Staples Inc. audience are female, 45.0% are male, with an average age of 44.7 years.

03

Which brands do Staples Inc. fans like most?

Staples Inc. fans show strongest brand affinity for United States Postal Service (8.81×), FedEx Office (21.13×), and Staples (Canada) (8.81×) over the country average.

04

Where do Staples Inc. fans live in United States?

Staples Inc. fans in United States are most concentrated in California (reach ~5M), New York (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Staples Inc. fans also like?

Beyond Staples Inc. itself, the audience over-indexes on FedEx Office (21.13×), Staples (Canada) (8.81×), FedEx (5.85×), and The UPS Store (4.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Staples Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Staples Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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