Staples Inc. Audience in United States

Staples Inc. has an estimated audience of 35,592,632 people in United States. 55.0% are female, 45.0% are male, average age 44.7. Top regions: California, New York, Florida. Top brand affinities: Kia Sportage, United States Postal Service, Staples (Canada), Autism Awareness, Diabetes mellitus awareness.

The average Staples Inc. fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kia Sportage, United States Postal Service, Staples (Canada), with strongest over-indexing on Kia Sportage (67.74× the country average). Demographically, the Staples Inc. audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Staples Inc. fans

Demographic split for Staples Inc. audience in United States
MetricValue
Female55.0%
Male45.0%
Average age44.7
Estimated audience size35,592,632

Audience persona

The typical Staples Inc. fan in United States is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Staples Inc. in United States
RegionReachAffinity
California5,146,4871.31×
New York3,819,3171.92×
Florida2,481,9531.03×
Pennsylvania2,084,5301.74×
New Jersey1,888,9722.09×
Texas1,771,7510.58×
Massachusetts1,558,7722.22×
North Carolina1,315,4541.23×
Ohio1,194,0901.09×
Georgia1,085,4100.99×
Virginia1,027,3711.19×
Maryland1,008,2681.65×
Michigan924,2800.99×
Illinois907,4650.77×
Arizona855,0401.18×
Connecticut758,3652.12×
South Carolina607,5941.13×
Tennessee597,3110.84×
Indiana577,8130.89×
Washington572,9230.8×
Alabama401,5800.81×
Kentucky395,3780.89×
Oregon377,0730.92×
Colorado376,0340.67×
Oklahoma338,0620.86×
New Hampshire324,6312.31×
Missouri311,4820.54×
Iowa263,1500.9×
Maine236,0941.85×
Rhode Island228,1502.01×
Wisconsin215,1840.4×
Idaho213,1391.19×
Utah212,4000.67×
Nevada191,5990.56×
New Mexico181,5471.02×
Delaware174,7151.78×
Minnesota154,0770.3×
Kansas136,9060.49×
Arkansas116,5680.4×
Vermont114,2391.83×
West Virginia112,5270.68×
Montana109,7031.11×
Louisiana100,0100.22×
Washington, District of Columbia86,0430.8×
Nebraska73,3640.41×
Mississippi60,1630.21×
Wyoming34,5870.66×
South Dakota33,1110.4×
North Dakota13,0190.18×
Hawaii12,9750.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Staples Inc. audience
BrandAffinityCategory
Kia Sportage67.74×Cars & Mobility
United States Postal Service10.59×Business & Career
Staples (Canada)12.53×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Honda HR-V45.16×Cars & Mobility
Pre-school playgroup50.47×Kids & Family
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The UPS Store5.37×Shopping
Income tax13.19×Business & Career
Horoscope9.86×Health
Jeep Grand Cherokee9.68×Cars & Mobility
Day trading10.15×Business & Career
Blended whiskey9.38×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Property insurance12.99×Home & Garden
Aldi2.85×Shopping
Critical illness insurance13.76×Business & Career
On the Border Mexican Grill & Cantina17.4×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Staples Inc. audience
TraitClusterScore
Risk AppetiteTHRILL1.92
Pet OwnershipJOY1.64
Luxury OrientationPREMIUM1.51
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.34
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Staples Inc.
CountryShare
United States75.8%
Canada13.6%
Portugal1.4%

See Staples Inc. audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Staples Inc. have in United States?

Staples Inc. has an estimated audience of 35,592,632 people in United States, concentrated in California and New York.

What is the gender split and age of Staples Inc. fans?

55.0% of Staples Inc. fans are female, 45.0% are male, with an average age of 44.7 years.

Which brands do Staples Inc. fans like most?

Staples Inc. fans show strongest brand affinity for Kia Sportage (67.74×), United States Postal Service (10.59×), and Staples (Canada) (12.53×) over the country average.

Where do Staples Inc. fans live in United States?

Staples Inc. fans in United States are most concentrated in California (reach 5,146,487), New York (reach 3,819,317), and Florida (reach 2,481,953). These three regions account for the largest share of the active audience.

What other brands do Staples Inc. fans also like?

Beyond Staples Inc. itself, the audience over-indexes on United States Postal Service (10.59×), Staples (Canada) (12.53×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Staples Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.