Staples (Canada) Audience in United States

Staples (Canada) logo

Staples (Canada) has an estimated audience of 35,849,018 people in United States. 59.4% are female, 40.6% are male, average age 44.7. Top regions: California, New York, Florida. Top brand affinities: Staples Inc., United Parcel Service, Panda Express, United States Postal Service, southwest airlines.

The average Staples (Canada) fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Staples Inc., United Parcel Service, Panda Express, with strongest over-indexing on Staples Inc. (8.81× the country average). Demographically, the Staples (Canada) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Staples (Canada) fans

Demographic split for Staples (Canada) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age44.7
Estimated audience size35,849,018

Audience persona

The typical Staples (Canada) fan in United States is more female, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Staples Inc..

Top regions in United States

Top regions ranked by reach for Staples (Canada) in United States
RegionReachAffinity
California5,183,5591.31×
New York3,846,8291.92×
Florida2,499,8311.03×
Pennsylvania2,099,5461.74×
New Jersey1,902,5792.09×
Texas1,784,5140.58×
Massachusetts1,570,0002.22×
North Carolina1,324,9301.23×
Ohio1,202,6911.09×
Georgia1,093,2280.99×
Virginia1,034,7711.19×
Maryland1,015,5311.65×
Michigan930,9380.99×
Illinois914,0020.77×
Arizona861,1991.18×
Connecticut763,8282.12×
South Carolina611,9711.13×
Tennessee601,6130.84×
Indiana581,9750.89×
Washington577,0500.8×
Alabama404,4730.81×
Kentucky398,2260.89×
Oregon379,7890.92×
Colorado378,7430.67×
Oklahoma340,4970.86×
New Hampshire326,9702.31×
Missouri313,7260.54×
Iowa265,0460.9×
Maine237,7941.85×
Rhode Island229,7942.01×
Wisconsin216,7340.4×
Idaho214,6741.19×
Utah213,9300.67×
Nevada192,9790.56×
New Mexico182,8541.02×
Delaware175,9731.78×
Minnesota155,1870.3×
Kansas137,8920.49×
Arkansas117,4080.4×
Vermont115,0611.83×
West Virginia113,3370.68×
Montana110,4931.11×
Louisiana100,7310.22×
Washington, District of Columbia86,6630.8×
Nebraska73,8920.41×
Mississippi60,5970.21×
Wyoming34,8360.66×
South Dakota33,3500.4×
North Dakota13,1130.18×
Hawaii13,0680.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Staples (Canada) audience
BrandAffinityCategory
Staples Inc.8.81×Business & Career
United Parcel Service4.96×Business & Career
Panda Express4×Food & Beverages
United States Postal Service3.16×Business & Career
southwest airlines4.06×Travel & Leisure
Office Depot4.87×Shopping
United Airlines3.32×Travel & Leisure
Diane Keaton3.89×Movies & TV
The UPS Store2.78×Shopping
AutoZone2.2×Cars & Mobility
Advance Auto Parts3.41×Cars & Mobility
Richmond Hill, Ontario22.25×Travel & Leisure
T-Mobile2×Technology & Electronics
IHOP2.93×Food & Beverages
Wingstop2.24×Food & Beverages
CVS Pharmacy2.29×Shopping
Western Union3.97×Business & Career
EBay1.69×Shopping
Canva4.45×Technology & Electronics
OfficeMax6.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Staples (Canada) audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL1.74
IndulgenceJOY1.57
SustainabilityBALANCE1.51
Design AffinityPREMIUM1.48
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Staples (Canada)
CountryShare
United States75.7%
Canada14.2%
United Kingdom1.3%

See Staples (Canada) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Staples (Canada) have in United States?

Staples (Canada) has an estimated audience of 35,849,018 people in United States, concentrated in California and New York.

What is the gender split and age of Staples (Canada) fans?

59.4% of Staples (Canada) fans are female, 40.6% are male, with an average age of 44.7 years.

Which brands do Staples (Canada) fans like most?

Staples (Canada) fans show strongest brand affinity for Staples Inc. (8.81×), United Parcel Service (4.96×), and Panda Express (4×) over the country average.

Where do Staples (Canada) fans live in United States?

Staples (Canada) fans in United States are most concentrated in California (reach 5,183,559), New York (reach 3,846,829), and Florida (reach 2,499,831). These three regions account for the largest share of the active audience.

What other brands do Staples (Canada) fans also like?

Beyond Staples (Canada) itself, the audience over-indexes on United Parcel Service (4.96×), Panda Express (4×), United States Postal Service (3.16×), and southwest airlines (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Staples (Canada). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.