Rascasse Audience Intelligence

Staples (Canada) Target Market in United States

A data profile of the people who buy, follow and care about Staples (Canada) in United States — modelled from more than twelve digital signal sources. Staples (Canada) has an estimated audience of 36,649,820 people in United States.

#70among Brand in United States#96in Business & Career

The average Staples (Canada) fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Staples Inc., United Parcel Service, Panda Express, with strongest over-indexing on Staples Inc. (8.81× the country average).

Demographically, the Staples (Canada) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Staples (Canada) fan in United States is more female, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Staples Inc..

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staples (Canada) profile in United States.

Audience size
36.6M
in United States
Gender
59.4%♀
40.6% male
Age
44.7
average years
Country rank
#661
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Staples (Canada)

59.4% are female, 40.6% are male, average age 44.7.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Staples (Canada) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age44.7
Estimated audience size36,649,820
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Staples (Canada) audience in United States
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Staples (Canada) audience comes from United States.

Worldwide audience distribution share by country for Staples (Canada)
CountryShare
United States76.1%
Canada14.0%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staples (Canada) audience in United States is strongest.

Fig. 05

Top regions by affinity

Staples (Canada) customers by region in United States
#RegionReachAffinity×
01New Hampshire~300K2.40×
02Massachusetts~1.5M2.17×
03Connecticut~800K2.17×
04New Jersey~2M2.09×
05Rhode Island~200K2.08×
06Delaware~200K1.94×
07New York~4M1.90×
08Vermont~100K1.88×
09Maine~200K1.87×
10Pennsylvania~2M1.71×
11Maryland~1M1.70×
12California~5M1.27×
13North Carolina~1.5M1.23×
14Idaho~200K1.23×
15Arizona~900K1.22×
16Montana~100K1.17×
17Virginia~1M1.14×
18South Carolina~600K1.12×
19Florida~2.5M1.08×
20Ohio~1M1.04×
21New Mexico~200K1.03×
22Michigan~900K0.98×
23Georgia~1M0.96×
24Iowa~300K0.90×
25Kentucky~400K0.86×
26Indiana~600K0.85×
27Tennessee~600K0.84×
28Oregon~300K0.84×
29Washington~600K0.82×
30Oklahoma~300K0.82×
31Alabama~400K0.79×
32Washington, District of Columbia~80K0.78×
33Illinois~900K0.73×
34Wyoming~40K0.72×
35West Virginia~100K0.69×
36Utah~200K0.68×
37Colorado~400K0.65×
38Nevada~200K0.56×
39Texas~1.5M0.55×
40Missouri~300K0.52×
41Kansas~100K0.47×
42South Dakota~40K0.45×
43Nebraska~70K0.41×
44Arkansas~100K0.40×
45Wisconsin~200K0.37×
46Minnesota~100K0.27×
47Louisiana~100K0.21×
48Mississippi~60K0.21×
49North Dakota~10K0.20×
50Hawaii~20K0.10×
Fig. 06

Affinity by region

Affinity by region — Staples (Canada), United States
0.10×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staples (Canada) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staples (Canada) audience
#·InterestCategoryAffinity×
01Richmond Hill, OntarioTravel & Leisure22.25×
02Staples Inc.Business & Career8.81×
03United Parcel ServiceBusiness & Career4.96×
04Office DepotShopping4.87×
05CanvaTechnology & Electronics4.45×
06southwest airlinesTravel & Leisure4.06×
07Panda ExpressFood & Beverages4.00×
08Western UnionBusiness & Career3.97×
09Diane KeatonMovies & TV3.89×
10Advance Auto PartsCars & Mobility3.41×
11United AirlinesTravel & Leisure3.32×
12United States Postal ServiceBusiness & Career3.16×
13IHOPFood & Beverages2.93×
14The UPS StoreShopping2.78×
15CVS PharmacyShopping2.29×
16WingstopFood & Beverages2.24×
17AutoZoneCars & Mobility2.20×
18T-MobileTechnology & Electronics2.00×
19EBayShopping1.69×
20FIFA World CupSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staples (Canada) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staples (Canada) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.32×
Quality AwarenessPREMIUM1.31×
DIY MentalityTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staples (Canada) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
SpiritualityBALANCE0.90×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Staples (Canada)'s target market in United States?

Staples (Canada)'s target market in United States covers an estimated 36,649,820 people, concentrated in California and New York.

02

What is the gender split and age of Staples (Canada) customers?

59.4% of the Staples (Canada) audience are female, 40.6% are male, with an average age of 44.7 years.

03

Which brands do Staples (Canada) fans like most?

Staples (Canada) fans show strongest brand affinity for Staples Inc. (8.81×), United Parcel Service (4.96×), and Panda Express (4×) over the country average.

04

Where do Staples (Canada) fans live in United States?

Staples (Canada) fans in United States are most concentrated in California (reach ~5M), New York (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Staples (Canada) fans also like?

Beyond Staples (Canada) itself, the audience over-indexes on United Parcel Service (4.96×), Panda Express (4×), United States Postal Service (3.16×), and southwest airlines (4.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Staples (Canada) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Staples (Canada). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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