Canva Audience in United States

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Canva has an estimated audience of 10,798,446 people in United States. 44.8% are female, 55.2% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Lovers (TV series), Panda Express, Total Drama Island, Pixlr, southwest airlines.

The average Canva fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lovers (TV series), Panda Express, Total Drama Island, with strongest over-indexing on Lovers (TV series) (43.24× the country average). Demographically, the Canva audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Canva fans

Demographic split for Canva audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.7
Estimated audience size10,798,446

Audience persona

The typical Canva fan in United States is more male, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Lovers (TV series).

Top regions in United States

Top regions ranked by reach for Canva in United States
RegionReachAffinity
California1,423,6171.2×
Texas1,233,4641.33×
Florida880,5601.2×
New York571,3670.95×
Georgia414,1271.24×
North Carolina384,6821.18×
Pennsylvania358,4100.99×
Virginia328,3631.25×
Illinois321,3820.89×
New Jersey290,6701.06×
Ohio287,8690.87×
Michigan258,8050.92×
Washington237,7151.1×
Massachusetts237,1421.11×
Arizona215,3410.98×
Indiana212,6321.08×
Tennessee210,4590.97×
Missouri195,6461.12×
Colorado177,2151.04×
Maryland176,0400.95×
South Carolina162,8691×
Wisconsin161,7391×
Utah150,2151.55×
Alabama149,8350.99×
Louisiana138,5090.99×
Kentucky138,4871.02×
Oklahoma133,8651.12×
Oregon128,9341.04×
Minnesota122,8600.79×
Kansas99,4481.17×
Mississippi98,4591.11×
Nevada96,3160.92×
Iowa90,0821.01×
Connecticut87,8010.81×
Arkansas87,4690.98×
Nebraska62,7661.16×
Idaho60,5191.12×
New Mexico46,2820.85×
Hawaii44,8990.97×
Washington, District of Columbia43,5021.34×
West Virginia36,7770.73×
New Hampshire35,9200.84×
Rhode Island31,5160.92×
Maine25,9610.67×
Montana25,4550.85×
Delaware24,2940.82×
North Dakota19,4900.88×
South Dakota18,8840.76×
Alaska16,3080.71×
Vermont13,5010.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canva audience
BrandAffinityCategory
Lovers (TV series)43.24×
Panda Express6.06×Food & Beverages
Total Drama Island30.58×Movies & TV
Pixlr51.28×Games
southwest airlines4.87×Travel & Leisure
CapCut8.57×Technology & Electronics
Stock photography11.29×Arts & Culture
Nero (band)22.27×Music & Radio
Pain22.93×Music & Radio
United Parcel Service3.07×Business & Career
Slickdeals7.44×Shopping
Taybeh55.02×Travel & Leisure
Velvet (TV series)21.09×Movies & TV
IPhoto55.62×Technology & Electronics
Staples (Canada)3.01×Business & Career
Bicep12.61×Music & Radio
Kunstakademie Düsseldorf53.44×Arts & Culture
Deadmau522.15×Music & Radio
Motel 68.59×Travel & Leisure
PowToon42.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canva audience
TraitClusterScore
Quality AwarenessPREMIUM1.34
Early Adopter MentalityPOWER1.19
Design AffinityPREMIUM1.11
Social Media UsageJOY1.09
ExtroversionTHRILL1.09
SustainabilityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Canva
CountryShare
United States9.8%
China5.0%
Colombia3.4%

See Canva audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Canva have in United States?

Canva has an estimated audience of 10,798,446 people in United States, concentrated in California and Texas.

What is the gender split and age of Canva fans?

44.8% of Canva fans are female, 55.2% are male, with an average age of 34.7 years.

Which brands do Canva fans like most?

Canva fans show strongest brand affinity for Lovers (TV series) (43.24×), Panda Express (6.06×), and Total Drama Island (30.58×) over the country average.

Where do Canva fans live in United States?

Canva fans in United States are most concentrated in California (reach 1,423,617), Texas (reach 1,233,464), and Florida (reach 880,560). These three regions account for the largest share of the active audience.

What other brands do Canva fans also like?

Beyond Canva itself, the audience over-indexes on Panda Express (6.06×), Total Drama Island (30.58×), Pixlr (51.28×), and southwest airlines (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.