Rascasse Audience Intelligence

Canva Target Market in United States

A data profile of the people who buy, follow and care about Canva in United States — modelled from more than twelve digital signal sources. Canva has an estimated audience of 10,798,446 people in United States.

#337among Brand in United States#157in Technology & Electronics

The average Canva fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lovers (TV series), Panda Express, Total Drama Island, with strongest over-indexing on Lovers (TV series) (43.24× the country average).

Demographically, the Canva audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canva fan in United States is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lovers (TV series).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canva profile in United States.

Audience size
10.8M
in United States
Gender
44.8%♀
55.2% male
Age
34.7
average years
Country rank
#3320
Brand in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canva

44.8% are female, 55.2% are male, average age 34.7.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Canva audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.7
Estimated audience size10,798,446
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Canva audience in United States
Age bracketShare%
16-1921%
20-2931%
30-3927%
40-4915%
50+7%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Canva audience comes from United States.

Worldwide audience distribution share by country for Canva
CountryShare
United States8.8%
China4.5%
Colombia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canva audience in United States is strongest.

Fig. 05

Top regions by affinity

Canva customers by region in United States
#RegionReachAffinity×
01Utah~200K1.57×
02Texas~1.5M1.37×
03Alabama~200K1.26×
04Kentucky~200K1.22×
05Georgia~400K1.21×
06Mississippi~100K1.21×
07Kansas~100K1.21×
08North Carolina~400K1.20×
09Oklahoma~100K1.20×
10Arkansas~100K1.19×
11Nebraska~60K1.19×
12Idaho~60K1.16×
13Missouri~200K1.13×
14California~1.5M1.12×
15Virginia~300K1.11×
16Indiana~200K1.08×
17Washington, District of Columbia~30K1.07×
18South Carolina~200K1.05×
19Louisiana~100K1.04×
20Montana~30K1.04×
21Hawaii~50K1.03×
22New Jersey~300K1.00×
23Wisconsin~200K1.00×
24Iowa~90K1.00×
25Florida~700K0.99×
26South Dakota~20K0.99×
27North Dakota~20K0.98×
28Oregon~100K0.97×
29Pennsylvania~400K0.96×
30Washington~200K0.96×
31Colorado~200K0.95×
32New Mexico~50K0.95×
33Massachusetts~200K0.94×
34Arizona~200K0.93×
35Nevada~100K0.93×
36New York~500K0.87×
37Michigan~200K0.87×
38Tennessee~200K0.87×
39Maryland~200K0.87×
40New Hampshire~40K0.86×
41Rhode Island~30K0.86×
42Illinois~300K0.85×
43Ohio~300K0.84×
44Delaware~20K0.79×
45Connecticut~80K0.78×
46Alaska~20K0.77×
47Maine~30K0.74×
48Vermont~10K0.74×
49Minnesota~100K0.73×
50West Virginia~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Canva, United States
0.73×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canva audience
#·InterestCategoryAffinity×
01IPhotoTechnology & Electronics55.62×
02TaybehTravel & Leisure55.02×
03Kunstakademie DüsseldorfArts & Culture53.44×
04PixlrGames51.28×
05Lovers (TV series)Movie / TV Show / Series43.24×
06GoAnimateTechnology & Electronics41.47×
07Total Drama IslandMovies & TV30.58×
08PainMusic & Radio22.93×
09Nero (band)Music & Radio22.27×
10Deadmau5Music & Radio22.15×
11Velvet (TV series)Movies & TV21.09×
12saluteMusic & Radio19.50×
13BicepMusic & Radio12.61×
14Stock photographyArts & Culture11.29×
15CapCutTechnology & Electronics8.57×
16SlickdealsShopping7.44×
17Panda ExpressFood & Beverages6.06×
18southwest airlinesTravel & Leisure4.87×
19United Parcel ServiceBusiness & Career3.07×
20Staples (Canada)Business & Career3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canva audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.23×
Pet OwnershipJOY1.14×
SustainabilityBALANCE1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canva audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.68×
Convenience OrientationPREMIUM0.75×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canva's target market in United States?

Canva's target market in United States covers an estimated 10,798,446 people, concentrated in California and Texas.

02

What is the gender split and age of Canva customers?

44.8% of the Canva audience are female, 55.2% are male, with an average age of 34.7 years.

03

Which brands do Canva fans like most?

Canva fans show strongest brand affinity for Lovers (TV series) (43.24×), Panda Express (6.06×), and Total Drama Island (30.58×) over the country average.

04

Where do Canva fans live in United States?

Canva fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Canva fans also like?

Beyond Canva itself, the audience over-indexes on Panda Express (6.06×), Total Drama Island (30.58×), Pixlr (51.28×), and southwest airlines (4.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Canva audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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