Lovers (TV series) Audience in United States

Lovers (TV series) logo

Lovers (TV series) has an estimated audience of 862,851 people in United States. 59.9% are female, 40.1% are male, average age 37.1. Top regions: Washington, California, Texas. Top brand affinities: Native American Hoop Dance, Nationality, JDSU, Home equity, Home staging.

The average Lovers (TV series) fan in United States is 37.1 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Native American Hoop Dance, Nationality, JDSU, with strongest over-indexing on Native American Hoop Dance (43.28× the country average). Demographically, the Lovers (TV series) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Lovers (TV series) fans

Demographic split for Lovers (TV series) audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.1
Estimated audience size862,851

Audience persona

The typical Lovers (TV series) fan in United States is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Native American Hoop Dance.

Top regions in United States

Top regions ranked by reach for Lovers (TV series) in United States
RegionReachAffinity
Washington271,55515.69×
California159,2331.68×
Texas63,7860.86×
Florida34,5450.59×
Oregon29,8003.01×
New York27,3070.57×
Tennessee25,4191.47×
Illinois19,8700.69×
Ohio17,2840.65×
Pennsylvania17,1910.59×
North Carolina14,8750.57×
Georgia14,7550.56×
Michigan13,3830.59×
Virginia13,0060.62×
Indiana12,1660.77×
New Jersey11,9160.54×
Massachusetts10,3300.61×
Arizona9,9590.57×
Missouri9,5540.69×
Wisconsin8,0500.62×
Maryland7,9550.54×
Colorado7,8890.58×
Louisiana7,5630.68×
Minnesota7,5240.61×
Kentucky7,4390.69×
South Carolina7,1660.55×
Alabama6,6860.55×
Mississippi6,0460.85×
Oklahoma5,7930.6×
Utah5,5300.72×
Nevada5,1310.61×
Connecticut5,0110.58×
Iowa4,6300.65×
Arkansas4,6010.65×
Kansas4,4820.66×
Idaho4,4121.02×
New Mexico3,6800.85×
Nebraska2,4490.57×
West Virginia2,3510.59×
Hawaii2,0550.55×
New Hampshire1,8670.55×
Maine1,8270.59×
Montana1,6550.69×
Rhode Island1,4880.54×
Washington, District of Columbia1,3470.52×
Alaska1,1090.6×
Delaware1,0740.45×
South Dakota1,0650.53×
North Dakota9290.52×
Vermont7360.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lovers (TV series) audience
BrandAffinityCategory
Native American Hoop Dance43.28×Arts & Culture
Nationality2.45×Politics & Society
JDSU3.44×Business & Career
Home equity2.15×Home & Garden
Home staging4.1×Home & Garden
Google Photos1.94×Technology & Electronics
Nebraska Cornhuskers football2.6×Sports
Bank account1.57×Business & Career
Glossier3.32×Beauty & Wellness
Hibachi4.67×Food & Beverages
One Day International20×Sports
Kazuo Ishiguro9.53×Literature
Mothercare1.54×Kids & Family
REC TEC Grills8.33×Sports
John Havlicek6.49×Sports
Corona (band)2.22×Music & Radio
UK garage2.02×Music & Radio
Nipsey Hussle2.12×Music & Radio
Handmade Gifts1.76×Kids & Family
Gilt.com2.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lovers (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM10.81
Luxury OrientationPREMIUM3.58
TraditionCONSERVATISM1.46
Quality AwarenessPREMIUM1.32
Design AffinityPREMIUM1.31
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Lovers (TV series)
CountryShare
United States14.6%
India11.2%
Japan6.9%

See Lovers (TV series) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Lovers (TV series) have in United States?

Lovers (TV series) has an estimated audience of 862,851 people in United States, concentrated in Washington and California.

What is the gender split and age of Lovers (TV series) fans?

59.9% of Lovers (TV series) fans are female, 40.1% are male, with an average age of 37.1 years.

Which brands do Lovers (TV series) fans like most?

Lovers (TV series) fans show strongest brand affinity for Native American Hoop Dance (43.28×), Nationality (2.45×), and JDSU (3.44×) over the country average.

Where do Lovers (TV series) fans live in United States?

Lovers (TV series) fans in United States are most concentrated in Washington (reach 271,555), California (reach 159,233), and Texas (reach 63,786). These three regions account for the largest share of the active audience.

What other brands do Lovers (TV series) fans also like?

Beyond Lovers (TV series) itself, the audience over-indexes on Nationality (2.45×), JDSU (3.44×), Home equity (2.15×), and Home staging (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lovers (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.