Rascasse Audience Intelligence

Lovers (TV series) Audience in United States

A data profile of the people who buy, follow and care about Lovers (TV series) in United States — modelled from more than twelve digital signal sources. Lovers (TV series) has an estimated audience of 881,767 people in United States.

#2092among Movie / TV Show / Series in United States

The average Lovers (TV series) fan in United States is 37.1 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Canva, Barry White, MeUndies, with strongest over-indexing on Canva (43.24× the country average).

Demographically, the Lovers (TV series) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lovers (TV series) fan in United States is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Canva.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lovers (TV series) profile in United States.

Audience size
882K
in United States
Gender
59.9%♀
40.1% male
Age
37.1
average years
Country rank
#25745
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lovers (TV series) viewers

59.9% are female, 40.1% are male, average age 37.1.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Lovers (TV series) audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.1
Estimated audience size881,767
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Lovers (TV series) audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Lovers (TV series) audience comes from United States.

Worldwide audience distribution share by country for Lovers (TV series)
CountryShare
United States14.8%
India10.7%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lovers (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lovers (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K16.76×
02Oregon~50K4.72×
03California~200K1.76×
04Tennessee~30K1.58×
05Idaho~5K1.16×
06Mississippi~7K1.03×
07New Mexico~4K0.91×
08Texas~70K0.89×
09Alaska~2K0.86×
10Indiana~10K0.84×
11Montana~2K0.82×
12North Dakota~1K0.78×
13Vermont~1K0.78×
14South Dakota~1K0.75×
15Arkansas~5K0.73×
16Rhode Island~2K0.70×
17Kansas~5K0.69×
18Delaware~2K0.69×
19West Virginia~3K0.68×
20Hawaii~3K0.67×
21Maine~2K0.67×
22Nebraska~3K0.66×
23New Hampshire~2K0.66×
24Arizona~10K0.65×
25Utah~5K0.65×
26Oklahoma~6K0.64×
27Nevada~5K0.64×
28Louisiana~7K0.63×
29Kentucky~7K0.63×
30Georgia~20K0.62×
31Iowa~4K0.62×
32Washington, District of Columbia~2K0.62×
33Missouri~9K0.61×
34Alabama~7K0.58×
35Minnesota~7K0.56×
36Wisconsin~7K0.55×
37Illinois~20K0.54×
38Massachusetts~9K0.54×
39South Carolina~7K0.54×
40Connecticut~5K0.54×
41Ohio~10K0.52×
42Michigan~10K0.52×
43Virginia~10K0.52×
44Colorado~7K0.52×
45North Carolina~10K0.50×
46Maryland~7K0.50×
47New York~20K0.49×
48Pennsylvania~10K0.49×
49New Jersey~10K0.49×
50Florida~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Lovers (TV series), United States
0.46×1.00×16.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lovers (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lovers (TV series) audience
#·InterestCategoryAffinity×
01Barry WhiteMusic & Radio56.00×
02CanvaTechnology & Electronics43.24×
03MeUndiesFashion & Accessoires33.51×
04LoteríaGames27.33×
05Personalization MallShopping21.05×
06Dionne WarwickMusic & Radio14.40×
07Edward NortonMovies & TV13.41×
08My Little PonyKids & Family8.76×
09Sharon StoneMovies & TV7.76×
10LotteryGames5.76×
11Matthew McConaugheyMovies & TV4.72×
12Diaper bagKids & Family4.03×
13Unique GiftsShopping4.00×
14Olive GardenFood & Beverages3.21×
15Planet FitnessSports3.01×
16MetaphysicsBusiness & Career2.83×
17FedExBusiness & Career2.79×
18Discount storesShopping2.47×
19Mortgage loansBusiness & Career2.28×
20PinterestInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lovers (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lovers (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM11.34×
Price SensitivityPREMIUM1.63×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lovers (TV series) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Early Adopter MentalityPOWER0.84×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lovers (TV series) have in United States?

Lovers (TV series) has an estimated audience of 881,767 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Lovers (TV series) viewers?

59.9% of Lovers (TV series) fans are female, 40.1% are male, with an average age of 37.1 years.

03

Which brands do Lovers (TV series) fans like most?

Lovers (TV series) fans show strongest brand affinity for Canva (43.24×), Barry White (56×), and MeUndies (33.51×) over the country average.

04

Where do Lovers (TV series) fans live in United States?

Lovers (TV series) fans in United States are most concentrated in Washington (reach ~300K), California (reach ~200K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lovers (TV series) fans also like?

Beyond Lovers (TV series) itself, the audience over-indexes on Barry White (56×), MeUndies (33.51×), Personalization Mall (21.05×), and Planet Fitness (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Lovers (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lovers (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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