Personalization Mall Audience in United States

Personalization Mall logo

Personalization Mall has an estimated audience of 2,201,409 people in United States. 85.5% are female, 14.5% are male, average age 43.7. Top regions: New York, Florida, Texas. Top brand affinities: The Knot (Website), Personal Creations, Zazzle, University of Peshawar, Lovers (TV series).

The average Personalization Mall fan in United States is 43.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include The Knot (Website), Personal Creations, Zazzle, with strongest over-indexing on The Knot (Website) (23.57× the country average). Demographically, the Personalization Mall audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Gifts

Demographics of Personalization Mall fans

Demographic split for Personalization Mall audience in United States
MetricValue
Female85.5%
Male14.5%
Average age43.7
Estimated audience size2,201,409

Audience persona

The typical Personalization Mall fan in United States is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for The Knot (Website).

Top regions in United States

Top regions ranked by reach for Personalization Mall in United States
RegionReachAffinity
New York189,7661.54×
Florida140,3410.94×
Texas134,4340.71×
Pennsylvania129,5111.75×
Illinois122,9411.68×
New Jersey112,2182×
Ohio106,8241.58×
California103,2660.43×
North Carolina73,2131.11×
Georgia70,0401.03×
Michigan70,0091.22×
Virginia55,4551.03×
Indiana54,4131.35×
Tennessee49,1521.11×
Massachusetts49,0711.13×
Kentucky46,4611.68×
Maryland45,7081.21×
South Carolina42,5371.28×
Missouri40,9591.15×
Wisconsin38,5491.16×
Louisiana37,7411.33×
Alabama33,0161.07×
Connecticut31,9261.45×
Arizona26,8700.6×
Minnesota26,6650.85×
Iowa21,0751.16×
Colorado18,7320.54×
Mississippi18,3351.01×
Oklahoma17,8990.73×
Arkansas17,4730.96×
West Virginia16,4021.6×
Washington16,1010.36×
Kansas14,1670.82×
New Hampshire11,0201.27×
Nevada10,5390.49×
Nebraska10,0590.91×
Oregon9,6360.38×
Rhode Island9,5761.37×
Delaware9,4121.55×
Maine8,3161.05×
Utah8,2610.42×
Idaho5,7690.52×
New Mexico5,6990.52×
North Dakota5,0001.11×
South Dakota4,8840.96×
Montana3,3040.54×
Vermont3,1730.82×
Washington, District of Columbia2,9170.44×
Hawaii1,9420.21×
Wyoming1,8550.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personalization Mall audience
BrandAffinityCategory
The Knot (Website)23.57×Kids & Family
Personal Creations26.74×Kids & Family
Zazzle17.27×Fashion & Accessoires
University of Peshawar88.13×Business & Career
Lovers (TV series)21.05×
The Blob24.23×Movies & TV
Robert Pattinson6.74×Movies & TV
Hobby Lobby2.06×Home & Garden
PTT Public Company Limited74.21×Business & Career
Unique Gifts4.11×Shopping
My Name Necklace12.22×Fashion & Accessoires
Things Remembered22.82×Business & Career
Childbirth2.35×Kids & Family
Party favor18.12×Politics & Society
Harry Potter1.62×Movies & TV
Old Navy1.77×Fashion & Accessoires
Oriental Trading Company11.75×Shopping
Kohl's1.69×Shopping
The Mall, Lahore50.35×Travel & Leisure
Etsy1.95×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personalization Mall audience
TraitClusterScore
IndividualismJOY3.22
CreativityOPEN1.36
Community OrientationOPEN1.25
Price SensitivityPREMIUM1.21
Family OrientationCONSERVATISM1.13
DIY MentalityTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Personalization Mall
CountryShare
United States95.0%
United Kingdom1.1%
Canada0.9%

See Personalization Mall audiences in other countries

More Gifts audiences in United States

Frequently asked questions

How many fans does Personalization Mall have in United States?

Personalization Mall has an estimated audience of 2,201,409 people in United States, concentrated in New York and Florida.

What is the gender split and age of Personalization Mall fans?

85.5% of Personalization Mall fans are female, 14.5% are male, with an average age of 43.7 years.

Which brands do Personalization Mall fans like most?

Personalization Mall fans show strongest brand affinity for The Knot (Website) (23.57×), Personal Creations (26.74×), and Zazzle (17.27×) over the country average.

Where do Personalization Mall fans live in United States?

Personalization Mall fans in United States are most concentrated in New York (reach 189,766), Florida (reach 140,341), and Texas (reach 134,434). These three regions account for the largest share of the active audience.

What other brands do Personalization Mall fans also like?

Beyond Personalization Mall itself, the audience over-indexes on Personal Creations (26.74×), Zazzle (17.27×), University of Peshawar (88.13×), and Lovers (TV series) (21.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personalization Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.