Rascasse Audience Intelligence

Personalization Mall Audience in United States

A data profile of the people who buy, follow and care about Personalization Mall in United States — modelled from more than twelve digital signal sources. Personalization Mall has an estimated audience of 2,178,745 people in United States.

#2among Gifts in United States#409among Website / Newspaper / Magazine in United States#243in Shopping

The average Personalization Mall fan in United States is 43.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include The Knot (Website), Personal Creations, Zazzle, with strongest over-indexing on The Knot (Website) (23.57× the country average).

Demographically, the Personalization Mall audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personalization Mall fan in United States is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for The Knot (Website).

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Gifts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personalization Mall profile in United States.

Audience size
2.2M
in United States
Gender
85.5%♀
14.5% male
Age
43.7
average years
Country rank
#13312
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Personalization Mall

85.5% are female, 14.5% are male, average age 43.7.

Fig. 02

Gender split

85.5%
Female
14.5%
Male
Demographic split for Personalization Mall audience in United States
MetricValue
Female85.5%
Male14.5%
Average age43.7
Estimated audience size2,178,745
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Personalization Mall audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4928%
50+28%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Personalization Mall audience comes from United States.

Worldwide audience distribution share by country for Personalization Mall
CountryShare
United States94.9%
United Kingdom1.1%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personalization Mall audience in United States is strongest.

Fig. 05

Top regions by affinity

Personalization Mall fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.96×
02Illinois~100K1.74×
03West Virginia~20K1.72×
04Pennsylvania~100K1.70×
05Kentucky~50K1.67×
06Delaware~10K1.61×
07Ohio~100K1.51×
08New York~200K1.48×
09Rhode Island~10K1.43×
10Connecticut~30K1.41×
11Indiana~50K1.32×
12Louisiana~40K1.31×
13New Hampshire~10K1.29×
14South Carolina~40K1.26×
15Michigan~70K1.20×
16Maryland~50K1.20×
17North Dakota~5K1.18×
18Iowa~20K1.16×
19Wisconsin~40K1.14×
20Missouri~40K1.12×
21Massachusetts~50K1.11×
22Tennessee~50K1.08×
23Maine~8K1.08×
24Alabama~30K1.06×
25North Carolina~70K1.05×
26Mississippi~20K1.04×
27Georgia~70K1.02×
28South Dakota~5K1.02×
29Virginia~50K0.99×
30Arkansas~20K0.95×
31Florida~100K0.94×
32Nebraska~10K0.92×
33Vermont~3K0.87×
34Minnesota~30K0.84×
35Kansas~10K0.83×
36Oklahoma~20K0.74×
37Texas~100K0.68×
38Montana~4K0.63×
39Arizona~30K0.60×
40Idaho~6K0.56×
41New Mexico~6K0.54×
42Colorado~20K0.52×
43Nevada~10K0.52×
44Alaska~2K0.50×
45Washington, District of Columbia~3K0.48×
46Utah~9K0.43×
47California~100K0.41×
48Oregon~10K0.40×
49Washington~20K0.37×
50Hawaii~3K0.36×
Fig. 06

Affinity by region

Affinity by region — Personalization Mall, United States
0.36×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personalization Mall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personalization Mall audience
#·InterestCategoryAffinity×
01University of PeshawarBusiness & Career88.13×
02PTT Public Company LimitedBusiness & Career74.21×
03The Mall, LahoreTravel & Leisure50.35×
04Personal CreationsKids & Family26.74×
05The BlobMovies & TV24.23×
06The Knot (Website)Kids & Family23.57×
07Things RememberedBusiness & Career22.82×
08Lovers (TV series)Movie / TV Show / Series21.05×
09Party favorPolitics & Society18.12×
10ZazzleFashion & Accessoires17.27×
11My Name NecklaceFashion & Accessoires12.22×
12Oriental Trading CompanyShopping11.75×
13Robert PattinsonMovies & TV6.74×
14Unique GiftsShopping4.11×
15ChildbirthKids & Family2.35×
16Hobby LobbyHome & Garden2.06×
17EtsyFashion & Accessoires1.95×
18Old NavyFashion & Accessoires1.77×
19Kohl'sShopping1.69×
20Harry PotterMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personalization Mall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personalization Mall audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.38×
Pet OwnershipJOY1.28×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personalization Mall audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.76×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personalization Mall have in United States?

Personalization Mall has an estimated audience of 2,178,745 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Personalization Mall fans?

85.5% of Personalization Mall fans are female, 14.5% are male, with an average age of 43.7 years.

03

Which brands do Personalization Mall fans like most?

Personalization Mall fans show strongest brand affinity for The Knot (Website) (23.57×), Personal Creations (26.74×), and Zazzle (17.27×) over the country average.

04

Where do Personalization Mall fans live in United States?

Personalization Mall fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Personalization Mall fans also like?

Beyond Personalization Mall itself, the audience over-indexes on Personal Creations (26.74×), Zazzle (17.27×), University of Peshawar (88.13×), and Lovers (TV series) (21.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gifts audiences in United States

See Personalization Mall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personalization Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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