Party favor Audience in United States

Party favor logo

Party favor has an estimated audience of 638,830 people in United States. 83.5% are female, 16.5% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Planet Fitness, Party Supplies, Naomi Scott, Mary Elizabeth Winstead, Party City.

The average Party favor fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Planet Fitness, Party Supplies, Naomi Scott, with strongest over-indexing on Planet Fitness (3.76× the country average). Demographically, the Party favor audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Party favor fans

Demographic split for Party favor audience in United States
MetricValue
Female83.5%
Male16.5%
Average age39.3
Estimated audience size638,830

Audience persona

The typical Party favor fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Party favor in United States
RegionReachAffinity
California98,8261.41×
Texas71,5311.3×
New York47,0951.32×
Florida42,5310.98×
Massachusetts38,9223.09×
Illinois22,6601.06×
Pennsylvania22,5721.05×
New Jersey22,3621.38×
Georgia21,7691.11×
North Carolina19,9821.04×
Ohio18,3920.93×
Michigan17,1321.03×
Virginia16,9531.09×
Maryland13,8161.26×
Washington12,6360.99×
Arizona12,5610.96×
Tennessee11,3580.89×
Indiana10,9870.94×
Louisiana10,4461.27×
Missouri10,0010.97×
South Carolina9,4010.98×
Alabama8,7920.99×
Colorado8,5160.85×
Minnesota8,2260.9×
Wisconsin7,9350.83×
Connecticut7,6601.2×
Nevada6,9971.13×
Oregon6,5690.9×
Utah6,3241.11×
Kentucky6,0720.76×
Oklahoma5,8190.82×
Mississippi4,8500.92×
Arkansas4,4880.85×
Hawaii4,3941.6×
Kansas4,2480.84×
Iowa4,0540.77×
Idaho3,2791.02×
New Mexico2,7730.87×
Nebraska2,7300.85×
New Hampshire2,3760.94×
West Virginia2,0490.69×
Maine1,8190.79×
Delaware1,7320.98×
Washington, District of Columbia1,6800.87×
Rhode Island1,6690.82×
Montana1,0160.57×
South Dakota1,0030.68×
Alaska9510.7×
North Dakota9360.71×
Vermont6150.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Party favor audience
BrandAffinityCategory
Planet Fitness3.76×Sports
Party Supplies17.86×Home & Garden
Naomi Scott16.39×Movies & TV
Mary Elizabeth Winstead13.04×Movies & TV
Party City7.96×Kids & Family
FC Bayern Munich4.34×Sports
Hobby Lobby2.19×Home & Garden
Nordstrom rack2.51×Fashion & Accessoires
Wyndham Rewards19.82×Shopping
Food storage5.95×Home & Garden
Personalization Mall10.54×Shopping
Princess Polly5.16×Fashion & Accessoires
Metaphysics2.64×Business & Career
Lace wig2.57×Beauty & Wellness
Tablecloth6.56×Home & Garden
Skirt2.38×Fashion & Accessoires
Spas1.69×Beauty & Wellness
Target Corporation1.51×Shopping
House party7.58×Home & Garden
Marshalls1.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Party favor audience
TraitClusterScore
ExtroversionTHRILL1.95
Price SensitivityPREMIUM1.57
IndulgenceJOY1.51
Design AffinityPREMIUM1.37
CreativityOPEN1.35
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Party favor
CountryShare
United States52.5%
United Kingdom10.8%
Japan6.2%

See Party favor audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Party favor have in United States?

Party favor has an estimated audience of 638,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Party favor fans?

83.5% of Party favor fans are female, 16.5% are male, with an average age of 39.3 years.

Which brands do Party favor fans like most?

Party favor fans show strongest brand affinity for Planet Fitness (3.76×), Party Supplies (17.86×), and Naomi Scott (16.39×) over the country average.

Where do Party favor fans live in United States?

Party favor fans in United States are most concentrated in California (reach 98,826), Texas (reach 71,531), and New York (reach 47,095). These three regions account for the largest share of the active audience.

What other brands do Party favor fans also like?

Beyond Party favor itself, the audience over-indexes on Party Supplies (17.86×), Naomi Scott (16.39×), Mary Elizabeth Winstead (13.04×), and Party City (7.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Party favor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.