Rascasse Audience Intelligence

Party favor Audience in United States

A data profile of the people who buy, follow and care about Party favor in United States — modelled from more than twelve digital signal sources. Party favor has an estimated audience of 639,394 people in United States.

#332among NGO / Political Party in United States#1824in Politics & Society

The average Party favor fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Personalization Mall, Party City, Party Supplies, with strongest over-indexing on Personalization Mall (18.12× the country average).

Demographically, the Party favor audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Party favor fan in United States is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Personalization Mall.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party favor profile in United States.

Audience size
639K
in United States
Gender
83.5%♀
16.5% male
Age
39.3
average years
Country rank
#31606
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Party favor fans

83.5% are female, 16.5% are male, average age 39.3.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for Party favor audience in United States
MetricValue
Female83.5%
Male16.5%
Average age39.3
Estimated audience size639,394
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Party favor audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Party favor audience comes from United States.

Worldwide audience distribution share by country for Party favor
CountryShare
United States52.5%
United Kingdom10.7%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party favor audience in United States is strongest.

Fig. 05

Top regions by affinity

Party favor fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K2.91×
02Hawaii~4K1.42×
03Texas~70K1.33×
04New Jersey~20K1.30×
05California~90K1.24×
06New York~40K1.20×
07Louisiana~10K1.20×
08Maryland~10K1.15×
09Georgia~20K1.13×
10Connecticut~7K1.12×
11Illinois~20K1.08×
12Delaware~2K1.06×
13Michigan~20K1.04×
14Virginia~20K1.04×
15Nevada~6K1.03×
16Florida~40K1.01×
17Pennsylvania~20K1.01×
18Washington~10K0.99×
19Alabama~9K0.99×
20North Carolina~20K0.98×
21South Carolina~9K0.98×
22Oklahoma~7K0.98×
23Mississippi~5K0.98×
24North Dakota~1K0.98×
25Indiana~10K0.97×
26Washington, District of Columbia~2K0.97×
27Kansas~5K0.96×
28Arkansas~5K0.95×
29New Mexico~3K0.95×
30Missouri~10K0.94×
31Utah~5K0.94×
32New Hampshire~2K0.94×
33Alaska~1K0.94×
34Arizona~10K0.93×
35Wisconsin~9K0.92×
36Minnesota~8K0.92×
37Rhode Island~2K0.92×
38South Dakota~1K0.92×
39Vermont~1K0.92×
40Ohio~20K0.90×
41Tennessee~10K0.90×
42Nebraska~3K0.89×
43Montana~2K0.89×
44Idaho~3K0.88×
45West Virginia~3K0.88×
46Maine~2K0.88×
47Colorado~9K0.87×
48Kentucky~7K0.86×
49Oregon~6K0.86×
50Iowa~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Party favor, United States
0.84×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Party favor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Party favor audience
#·InterestCategoryAffinity×
01Personalization MallShopping18.12×
02Party SuppliesHome & Garden14.11×
03Naomi ScottMovies & TV11.39×
04Mary Elizabeth WinsteadMovies & TV10.97×
05Party CityKids & Family9.69×
06Oriental Trading CompanyShopping9.50×
07House partyHome & Garden7.09×
08The Devil Wears Prada (film)Movies & TV6.62×
09Jason MomoaMovies & TV6.25×
10TableclothHome & Garden5.83×
11Diaper bagKids & Family3.63×
12CupcakeFood & Beverages2.53×
13Five BelowShopping2.29×
14Planet FitnessSports2.17×
15Discount storesShopping2.01×
16Hobby LobbyHome & Garden1.94×
17Nordstrom rackFashion & Accessoires1.87×
18Black Friday (shopping)Shopping1.82×
19IKEAHome & Garden1.66×
20Pizza HutFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Party favor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Party favor audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.74×
IndulgenceJOY1.67×
ExtroversionTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Party favor audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
MindfulnessBALANCE0.90×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Party favor have in United States?

Party favor has an estimated audience of 639,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Party favor fans?

83.5% of Party favor fans are female, 16.5% are male, with an average age of 39.3 years.

03

Which brands do Party favor fans like most?

Party favor fans show strongest brand affinity for Personalization Mall (18.12×), Party City (9.69×), and Party Supplies (14.11×) over the country average.

04

Where do Party favor fans live in United States?

Party favor fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Party favor fans also like?

Beyond Party favor itself, the audience over-indexes on Party City (9.69×), Party Supplies (14.11×), Jason Momoa (6.25×), and Mary Elizabeth Winstead (10.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Party favor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Party favor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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