Rascasse Audience Intelligence

Oriental Trading Company Target Market in United States

A data profile of the people who buy, follow and care about Oriental Trading Company in United States — modelled from more than twelve digital signal sources. Oriental Trading Company has an estimated audience of 1,526,752 people in United States.

#1823among Brand in United States#302in Shopping

The average Oriental Trading Company fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electro (music), Google News, Hobby Lobby, with strongest over-indexing on Electro (music) (6.45× the country average).

Demographically, the Oriental Trading Company audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oriental Trading Company fan in United States is more female, around 44.4 years old, with strong Creativity tendencies and a notable affinity for Electro (music).

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oriental Trading Company profile in United States.

Audience size
1.5M
in United States
Gender
82.5%♀
17.5% male
Age
44.4
average years
Country rank
#17527
Brand in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oriental Trading Company

82.5% are female, 17.5% are male, average age 44.4.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Oriental Trading Company audience in United States
MetricValue
Female82.5%
Male17.5%
Average age44.4
Estimated audience size1,526,752
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Oriental Trading Company audience in United States
Age bracketShare%
16-197%
20-2914%
30-3922%
40-4930%
50+26%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Oriental Trading Company audience comes from United States.

Worldwide audience distribution share by country for Oriental Trading Company
CountryShare
United States96.4%
Canada1.8%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oriental Trading Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Oriental Trading Company customers by region in United States
#RegionReachAffinity×
01Nebraska~30K3.46×
02South Dakota~5K1.63×
03West Virginia~10K1.44×
04Iowa~20K1.42×
05Kansas~10K1.29×
06Alabama~30K1.27×
07Mississippi~20K1.27×
08Arkansas~20K1.26×
09Montana~5K1.20×
10Louisiana~20K1.15×
11Kentucky~20K1.15×
12Oklahoma~20K1.13×
13Missouri~30K1.12×
14Ohio~50K1.11×
15New Mexico~8K1.10×
16North Dakota~3K1.10×
17Indiana~30K1.07×
18Wyoming~2K1.07×
19Idaho~8K1.06×
20Tennessee~30K1.01×
21South Carolina~20K1.00×
22Pennsylvania~50K0.98×
23Maine~5K0.97×
24Michigan~40K0.96×
25Wisconsin~20K0.94×
26Delaware~4K0.94×
27Arizona~30K0.89×
28Virginia~30K0.87×
29New Hampshire~5K0.87×
30North Carolina~40K0.86×
31Minnesota~20K0.85×
32Oregon~10K0.84×
33California~100K0.83×
34Illinois~40K0.83×
35Washington~20K0.83×
36Utah~10K0.82×
37Texas~100K0.80×
38Alaska~2K0.80×
39Georgia~30K0.78×
40Colorado~20K0.78×
41Hawaii~5K0.77×
42Maryland~20K0.76×
43Connecticut~10K0.76×
44Florida~70K0.72×
45Nevada~10K0.69×
46New Jersey~20K0.68×
47Massachusetts~20K0.66×
48Rhode Island~3K0.63×
49New York~50K0.62×
50Washington, District of Columbia~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Oriental Trading Company, United States
0.53×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oriental Trading Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oriental Trading Company audience
#·InterestCategoryAffinity×
01Mohamed Al-FayedBusiness & Career46.31×
02OCS (television)Movies & TV25.25×
03Personalization MallShopping13.29×
04ZazzleFashion & Accessoires7.96×
05The Knot (Website)Kids & Family7.21×
06Electro (music)Music & Radio6.45×
07Omaha, NebraskaTravel & Leisure6.45×
08Google NewsNews4.56×
09Five BelowShopping3.21×
10Hobby LobbyHome & Garden2.96×
11TradeBusiness & Career2.51×
12Play (activity)Travel & Leisure2.24×
13ChristmasKids & Family2.12×
14Dollar TreeShopping2.09×
15EtsyFashion & Accessoires1.91×
16Kohl'sShopping1.85×
17Old NavyFashion & Accessoires1.83×
18MarshallsFashion & Accessoires1.75×
19Macy'sShopping1.70×
20Dollar GeneralShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oriental Trading Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oriental Trading Company audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.38×
Community OrientationOPEN1.34×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oriental Trading Company audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Career OrientationPOWER0.84×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oriental Trading Company's target market in United States?

Oriental Trading Company's target market in United States covers an estimated 1,526,752 people, concentrated in California and Texas.

02

What is the gender split and age of Oriental Trading Company customers?

82.5% of the Oriental Trading Company audience are female, 17.5% are male, with an average age of 44.4 years.

03

Which brands do Oriental Trading Company fans like most?

Oriental Trading Company fans show strongest brand affinity for Electro (music) (6.45×), Google News (4.56×), and Hobby Lobby (2.96×) over the country average.

04

Where do Oriental Trading Company fans live in United States?

Oriental Trading Company fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Oriental Trading Company fans also like?

Beyond Oriental Trading Company itself, the audience over-indexes on Google News (4.56×), Hobby Lobby (2.96×), Personalization Mall (13.29×), and Mohamed Al-Fayed (46.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Oriental Trading Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oriental Trading Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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