Oriental Trading Company Audience in United States

Oriental Trading Company logo

Oriental Trading Company has an estimated audience of 1,448,958 people in United States. 82.5% are female, 17.5% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Electro (music), Google News, Hobby Lobby, Personalization Mall, Mohamed Al-Fayed.

The average Oriental Trading Company fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electro (music), Google News, Hobby Lobby, with strongest over-indexing on Electro (music) (6.45× the country average). Demographically, the Oriental Trading Company audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Oriental Trading Company fans

Demographic split for Oriental Trading Company audience in United States
MetricValue
Female82.5%
Male17.5%
Average age44.4
Estimated audience size1,448,958

Audience persona

The typical Oriental Trading Company fan in United States is more female, around 44.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Electro (music).

Top regions in United States

Top regions ranked by reach for Oriental Trading Company in United States
RegionReachAffinity
California148,0130.93×
Texas106,6540.86×
Florida73,0650.74×
New York52,1340.64×
Ohio50,0441.12×
Pennsylvania47,5120.97×
Illinois41,4900.86×
North Carolina37,6000.86×
Georgia35,7480.8×
Michigan35,3880.93×
Virginia31,9360.9×
Arizona29,2580.99×
Indiana28,8461.09×
Washington28,7630.99×
Tennessee28,6630.99×
Missouri27,9361.2×
Alabama26,1651.29×
Nebraska25,1913.47×
New Jersey24,1730.66×
Kentucky20,0541.1×
Massachusetts20,0360.7×
South Carolina19,9480.92×
Colorado19,9450.87×
Maryland19,2850.77×
Oklahoma19,2521.2×
Wisconsin19,1890.88×
Louisiana18,8551.01×
Minnesota17,8930.86×
Iowa16,2711.36×
Kansas16,0581.41×
Oregon15,6110.94×
Arkansas15,3451.29×
Mississippi13,6081.14×
Utah11,5430.89×
Connecticut11,0650.76×
Nevada9,6330.69×
West Virginia9,1361.35×
Idaho7,7111.06×
New Mexico7,3171.01×
Hawaii5,0530.81×
New Hampshire4,8690.85×
Montana4,7901.19×
Maine4,6190.89×
South Dakota4,5371.35×
Delaware3,4920.87×
North Dakota3,0521.03×
Rhode Island2,3430.51×
Alaska2,2740.73×
Wyoming2,2031.03×
Washington, District of Columbia2,0440.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oriental Trading Company audience
BrandAffinityCategory
Electro (music)6.45×Music & Radio
Google News4.56×News
Hobby Lobby2.96×Home & Garden
Personalization Mall13.29×Shopping
Mohamed Al-Fayed46.31×Business & Career
Five Below3.21×Shopping
Christmas2.12×Kids & Family
Trade2.51×Business & Career
Dollar Tree2.09×Shopping
Omaha, Nebraska6.45×Travel & Leisure
Kohl's1.85×Shopping
The Knot (Website)7.21×Kids & Family
Old Navy1.83×Fashion & Accessoires
Play (activity)2.24×Travel & Leisure
Party City5.12×Kids & Family
Zazzle7.96×Fashion & Accessoires
Macy's1.7×Shopping
Dollar General1.65×Shopping
Etsy1.91×Fashion & Accessoires
OCS (television)25.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oriental Trading Company audience
TraitClusterScore
Luxury OrientationPREMIUM3.45
Family OrientationCONSERVATISM2.19
DIY MentalityTHRILL1.6
Design AffinityPREMIUM1.6
ExtroversionTHRILL1.56
Risk AppetiteTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Oriental Trading Company
CountryShare
United States96.2%
Canada1.8%
China0.8%

See Oriental Trading Company audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Oriental Trading Company have in United States?

Oriental Trading Company has an estimated audience of 1,448,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Oriental Trading Company fans?

82.5% of Oriental Trading Company fans are female, 17.5% are male, with an average age of 44.4 years.

Which brands do Oriental Trading Company fans like most?

Oriental Trading Company fans show strongest brand affinity for Electro (music) (6.45×), Google News (4.56×), and Hobby Lobby (2.96×) over the country average.

Where do Oriental Trading Company fans live in United States?

Oriental Trading Company fans in United States are most concentrated in California (reach 148,013), Texas (reach 106,654), and Florida (reach 73,065). These three regions account for the largest share of the active audience.

What other brands do Oriental Trading Company fans also like?

Beyond Oriental Trading Company itself, the audience over-indexes on Google News (4.56×), Hobby Lobby (2.96×), Personalization Mall (13.29×), and Mohamed Al-Fayed (46.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oriental Trading Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.