Rascasse Audience Intelligence

Trade Audience in United States

A data profile of the people who buy, follow and care about Trade in United States — modelled from more than twelve digital signal sources. Trade has an estimated audience of 42,491,619 people in United States.

#378among Topic in United States#82in Business & Career

The average Trade fan in United States is 43.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Auction, Mexico, with strongest over-indexing on Real property (2.15× the country average).

Demographically, the Trade audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trade fan in United States is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trade profile in United States.

Audience size
42.5M
in United States
Gender
47.1%♀
52.9% male
Age
43.4
average years
Country rank
#524
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trade fans

47.1% are female, 52.9% are male, average age 43.4.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Trade audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.4
Estimated audience size42,491,619
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Trade audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Trade audience comes from United States.

Worldwide audience distribution share by country for Trade
CountryShare
United States17.0%
Brazil5.6%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trade audience in United States is strongest.

Fig. 05

Top regions by affinity

Trade fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~800K8.16×
02Massachusetts~2M2.52×
03Colorado~1M1.63×
04Florida~3.5M1.26×
05Georgia~1.5M1.14×
06Virginia~1M1.14×
07New York~2.5M1.13×
08Texas~4M1.11×
09Maryland~800K1.10×
10California~5M1.06×
11Arizona~900K1.02×
12New Jersey~1M1.01×
13North Carolina~1.5M1.00×
14Alabama~600K1.00×
15Illinois~1.5M0.98×
16Connecticut~400K0.98×
17Louisiana~500K0.97×
18Mississippi~300K0.94×
19Indiana~700K0.89×
20Washington~800K0.88×
21South Carolina~600K0.88×
22Tennessee~700K0.87×
23Kansas~300K0.87×
24Nevada~400K0.86×
25Rhode Island~100K0.86×
26Michigan~900K0.85×
27Hawaii~200K0.85×
28Pennsylvania~1M0.84×
29Kentucky~400K0.83×
30Nebraska~200K0.82×
31Delaware~100K0.82×
32Ohio~1M0.80×
33Arkansas~300K0.80×
34Alaska~70K0.80×
35Missouri~500K0.79×
36Oregon~400K0.79×
37Oklahoma~400K0.78×
38Minnesota~500K0.77×
39New Hampshire~100K0.76×
40Wisconsin~500K0.75×
41New Mexico~200K0.75×
42Iowa~300K0.74×
43Utah~300K0.73×
44Idaho~200K0.72×
45North Dakota~60K0.72×
46Maine~100K0.70×
47West Virginia~100K0.69×
48South Dakota~70K0.69×
49Montana~70K0.62×
50Vermont~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Trade, United States
0.61×1.00×8.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trade audience
#·InterestCategoryAffinity×
01Online auctionShopping2.41×
02Real propertyHome & Garden2.15×
03Sole proprietorshipBusiness & Career2.15×
04Lawn mowerHome & Garden2.09×
05AuctionShopping2.06×
06AccountingBusiness & Career2.06×
07NASDAQBusiness & Career1.86×
08Made in USABusiness & Career1.80×
09Diaper bagKids & Family1.79×
10Discount TireShopping1.72×
11Risk managementBusiness & Career1.69×
12CarGurusCars & Mobility1.63×
13InnovationBusiness & Career1.60×
14DentistryBusiness & Career1.59×
15Solar energyHome & Garden1.58×
16Credit (finance)Business & Career1.55×
17MexicoTravel & Leisure1.54×
18CarpentryHome & Garden1.54×
19LogisticsBusiness & Career1.51×
20DonationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trade audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.36×
Need for SecurityCONSERVATISM1.36×
Risk AppetiteTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trade audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trade have in United States?

Trade has an estimated audience of 42,491,619 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trade fans?

47.1% of Trade fans are female, 52.9% are male, with an average age of 43.4 years.

03

Which brands do Trade fans like most?

Trade fans show strongest brand affinity for Real property (2.15×), Auction (2.06×), and Mexico (1.54×) over the country average.

04

Where do Trade fans live in United States?

Trade fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Trade fans also like?

Beyond Trade itself, the audience over-indexes on Auction (2.06×), Mexico (1.54×), NASDAQ (1.86×), and Made in USA (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Trade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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