Trade Audience in United States

Trade logo

Trade has an estimated audience of 42,491,619 people in United States. 47.1% are female, 52.9% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Goop, Grinch, Historic site.

The average Trade fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Goop, with strongest over-indexing on Governor of Michigan (18.64× the country average). Demographically, the Trade audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Trade fans

Demographic split for Trade audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.4
Estimated audience size42,491,619

Audience persona

The typical Trade fan in United States is balanced, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Trade in United States
RegionReachAffinity
California5,367,3861.15×
Texas4,510,9711.23×
Florida4,025,8691.4×
New York3,071,3771.29×
Massachusetts1,861,5712.22×
Georgia1,611,7911.23×
Illinois1,528,7881.08×
North Carolina1,355,2381.06×
Pennsylvania1,311,9370.92×
Virginia1,275,8291.23×
New Jersey1,212,4491.12×
Ohio1,096,9720.84×
Michigan1,019,1590.92×
Colorado955,9961.43×
Arizona950,3031.1×
Maryland834,7481.14×
Washington827,5270.97×
Tennessee803,1370.94×
Indiana754,9250.97×
Washington, District of Columbia629,0094.92×
Alabama612,2601.03×
South Carolina594,2100.93×
Missouri573,1690.84×
Louisiana522,7120.95×
Wisconsin506,4720.79×
Minnesota496,6640.82×
Connecticut455,1621.07×
Kentucky445,1910.84×
Oregon418,5950.86×
Oklahoma379,9500.81×
Nevada373,1670.91×
Mississippi334,5400.96×
Kansas307,7880.92×
Utah290,5820.76×
Arkansas285,2330.81×
Iowa269,8520.77×
Nebraska173,8030.82×
New Mexico156,5620.73×
Idaho156,1940.73×
Hawaii151,3980.83×
West Virginia130,0080.66×
New Hampshire126,4700.76×
Rhode Island120,4810.89×
Maine107,5540.71×
Delaware96,7130.82×
Alaska66,0970.73×
Montana65,2230.55×
South Dakota57,8250.59×
North Dakota57,6020.66×
Vermont41,5500.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trade audience
BrandAffinityCategory
Governor of Michigan18.64×Politics & Society
Vocal harmony11.3×Music & Radio
Goop12.73×Internet & Social Media
Grinch8.44×Movies & TV
Historic site8.65×Arts & Culture
Wok11.85×Food & Beverages
Hipster16.43×Politics & Society
Hibachi13.12×Food & Beverages
Google Home10.64×Technology & Electronics
Fairy godmother12.01×Literature
Cherish (group)15.96×Music & Radio
headspace12.91×Health
El Paso County, Colorado17.77×Travel & Leisure
Grace Slick11.85×Music & Radio
TV Fanatic12.95×Movies & TV
No Escape (1994 film)13.68×Movies & TV
Israel2.4×Travel & Leisure
Mathcore8.42×Music & Radio
La Jolla9.62×Travel & Leisure
Guitarist (magazine)11.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trade audience
TraitClusterScore
Risk AppetiteTHRILL1.14
ExtroversionTHRILL1.11
Price SensitivityPREMIUM1.1
Quality AwarenessPREMIUM1.1
Career OrientationPOWER1.09
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Trade
CountryShare
United States17.0%
Brazil5.6%
Italy4.1%

See Trade audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Trade have in United States?

Trade has an estimated audience of 42,491,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Trade fans?

47.1% of Trade fans are female, 52.9% are male, with an average age of 43.4 years.

Which brands do Trade fans like most?

Trade fans show strongest brand affinity for Governor of Michigan (18.64×), Vocal harmony (11.3×), and Goop (12.73×) over the country average.

Where do Trade fans live in United States?

Trade fans in United States are most concentrated in California (reach 5,367,386), Texas (reach 4,510,971), and Florida (reach 4,025,869). These three regions account for the largest share of the active audience.

What other brands do Trade fans also like?

Beyond Trade itself, the audience over-indexes on Vocal harmony (11.3×), Goop (12.73×), Grinch (8.44×), and Historic site (8.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.