Rascasse Audience Intelligence

Online auction Audience in United States

A data profile of the people who buy, follow and care about Online auction in United States — modelled from more than twelve digital signal sources. Online auction has an estimated audience of 11,019,288 people in United States.

#84among Touchpoint in United States#98in Shopping

The average Online auction fan in United States is 44.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Auction, Public auction, Tractor Supply Company, with strongest over-indexing on Auction (4.58× the country average).

Demographically, the Online auction audience skews more male with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online auction fan in United States is more male, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Auction.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online auction profile in United States.

Audience size
11M
in United States
Gender
37.9%♀
62.1% male
Age
44.8
average years
Country rank
#3248
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online auction fans

37.9% are female, 62.1% are male, average age 44.8.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Online auction audience in United States
MetricValue
Female37.9%
Male62.1%
Average age44.8
Estimated audience size11,019,288
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Online auction audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Online auction audience comes from United States.

Worldwide audience distribution share by country for Online auction
CountryShare
United States31.9%
Brazil8.5%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online auction audience in United States is strongest.

Fig. 05

Top regions by affinity

Online auction fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~50K2.09×
02Iowa~200K1.81×
03South Dakota~50K1.79×
04Kansas~200K1.76×
05Nebraska~90K1.71×
06Ohio~500K1.59×
07Indiana~300K1.50×
08Kentucky~200K1.47×
09Minnesota~200K1.35×
10Wisconsin~200K1.34×
11West Virginia~70K1.34×
12Wyoming~20K1.32×
13Missouri~200K1.31×
14Arkansas~100K1.28×
15Alaska~30K1.25×
16Tennessee~300K1.22×
17Oklahoma~100K1.21×
18Arizona~300K1.16×
19Montana~40K1.15×
20Idaho~60K1.04×
21Michigan~300K1.01×
22Mississippi~90K0.97×
23Pennsylvania~300K0.93×
24Delaware~30K0.93×
25South Carolina~200K0.91×
26Nevada~100K0.90×
27Alabama~100K0.89×
28North Carolina~300K0.85×
29Maine~30K0.85×
30Illinois~300K0.80×
31New Hampshire~30K0.80×
32Virginia~200K0.77×
33New Mexico~40K0.76×
34Louisiana~100K0.75×
35Texas~700K0.74×
36Colorado~100K0.74×
37Maryland~100K0.72×
38Washington~200K0.71×
39Oregon~90K0.68×
40Georgia~200K0.64×
41Rhode Island~20K0.64×
42Washington, District of Columbia~20K0.64×
43Connecticut~70K0.61×
44New York~400K0.57×
45Utah~60K0.57×
46Florida~400K0.56×
47Hawaii~30K0.56×
48Massachusetts~100K0.53×
49California~600K0.46×
50New Jersey~100K0.46×
Fig. 06

Affinity by region

Affinity by region — Online auction, United States
0.46×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online auction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online auction audience
#·InterestCategoryAffinity×
01Public auctionShopping10.71×
02Auto auctionCars & Mobility7.79×
03AuctionShopping4.58×
04Tractor Supply CompanyShopping4.01×
05CarGurusCars & Mobility3.50×
06TractorCars & Mobility3.10×
07MenardsHome & Garden2.79×
08Freight transportCars & Mobility2.75×
09TradeBusiness & Career2.41×
10AutoZoneCars & Mobility2.34×
11Sam's ClubShopping2.03×
12ReligionBusiness & Career1.70×
13PinterestInternet & Social Media1.67×
14WalmartShopping1.66×
15Donald TrumpPolitics & Society1.64×
16Rock musicMusic & Radio1.55×
17Current eventsArts & Culture1.52×
18Real estateBusiness & Career1.52×
19Social mediaBusiness & Career1.52×
20U.S. stateTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online auction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online auction audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.88×
Community OrientationOPEN1.63×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online auction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
MindfulnessBALANCE0.97×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online auction have in United States?

Online auction has an estimated audience of 11,019,288 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Online auction fans?

37.9% of Online auction fans are female, 62.1% are male, with an average age of 44.8 years.

03

Which brands do Online auction fans like most?

Online auction fans show strongest brand affinity for Auction (4.58×), Public auction (10.71×), and Tractor Supply Company (4.01×) over the country average.

04

Where do Online auction fans live in United States?

Online auction fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Ohio (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Online auction fans also like?

Beyond Online auction itself, the audience over-indexes on Public auction (10.71×), Tractor Supply Company (4.01×), CarGurus (3.5×), and Donald Trump (1.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Online auction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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