Online auction Audience in United States

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Online auction has an estimated audience of 11,019,288 people in United States. 37.9% are female, 62.1% are male, average age 44.8. Top regions: Texas, California, Ohio. Top brand affinities: Auction, Public auction, Tractor Supply Company, CarGurus, Fox News Channel.

The average Online auction fan in United States is 44.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Auction, Public auction, Tractor Supply Company, with strongest over-indexing on Auction (4.58× the country average). Demographically, the Online auction audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Online auction fans

Demographic split for Online auction audience in United States
MetricValue
Female37.9%
Male62.1%
Average age44.8
Estimated audience size11,019,288

Audience persona

The typical Online auction fan in United States is more male, around 44.8 years old, with strong Risk Appetite tendencies and a notable affinity for Auction.

Top regions in United States

Top regions ranked by reach for Online auction in United States
RegionReachAffinity
Texas727,1170.77×
California546,4770.45×
Ohio519,1491.53×
Florida408,5110.55×
New York368,3200.6×
Pennsylvania350,3110.94×
Illinois326,6600.89×
North Carolina297,2500.9×
Indiana293,0371.46×
Michigan292,5731.02×
Arizona279,4381.24×
Tennessee272,9921.24×
Wisconsin241,7341.46×
Missouri241,3951.36×
Minnesota225,4691.43×
Georgia211,3020.62×
Virginia203,2010.76×
Kentucky199,4361.44×
Iowa174,6761.92×
Kansas160,7211.85×
Washington146,8760.66×
Oklahoma146,4451.2×
South Carolina140,6310.85×
Maryland138,3540.73×
New Jersey127,5370.46×
Alabama126,3090.82×
Colorado118,8550.68×
Massachusetts106,3180.49×
Nevada103,8050.97×
Nebraska103,6771.88×
Arkansas100,5051.11×
Louisiana98,9680.7×
Oregon80,0030.63×
Mississippi79,7240.88×
West Virginia62,9321.23×
Connecticut58,7790.53×
Idaho56,4941.02×
North Dakota52,9292.34×
Utah48,8180.49×
South Dakota45,4261.78×
New Mexico36,2230.66×
Montana35,8801.17×
Alaska32,2771.37×
New Hampshire30,1620.69×
Delaware28,0470.92×
Maine26,9140.68×
Wyoming22,1081.35×
Washington, District of Columbia18,2520.55×
Vermont17,9530.93×
Hawaii17,0310.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online auction audience
BrandAffinityCategory
Auction4.58×Shopping
Public auction10.71×Shopping
Tractor Supply Company4.01×Shopping
CarGurus3.5×Cars & Mobility
Fox News Channel1.75×Movies & TV
AutoZone2.34×Cars & Mobility
Freight transport2.75×Cars & Mobility
Menards2.79×Home & Garden
Current events1.52×Arts & Culture
Walmart1.66×Shopping
Lowe's1.86×Shopping
Rock music1.55×Music & Radio
Craigslist2.17×Shopping
Trade2.41×Business & Career
Auto auction7.79×Cars & Mobility
Pinterest1.67×Internet & Social Media
LinkedIn1.83×Internet & Social Media
Real estate1.52×Business & Career
Religion1.7×Business & Career
Social media1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online auction audience
TraitClusterScore
Risk AppetiteTHRILL2.42
Luxury OrientationPREMIUM1.61
DIY MentalityTHRILL1.31
Need for SecurityCONSERVATISM1.26
Quality AwarenessPREMIUM1.17
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Online auction
CountryShare
United States31.9%
Brazil8.5%
India5.1%

See Online auction audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Online auction have in United States?

Online auction has an estimated audience of 11,019,288 people in United States, concentrated in Texas and California.

What is the gender split and age of Online auction fans?

37.9% of Online auction fans are female, 62.1% are male, with an average age of 44.8 years.

Which brands do Online auction fans like most?

Online auction fans show strongest brand affinity for Auction (4.58×), Public auction (10.71×), and Tractor Supply Company (4.01×) over the country average.

Where do Online auction fans live in United States?

Online auction fans in United States are most concentrated in Texas (reach 727,117), California (reach 546,477), and Ohio (reach 519,149). These three regions account for the largest share of the active audience.

What other brands do Online auction fans also like?

Beyond Online auction itself, the audience over-indexes on Public auction (10.71×), Tractor Supply Company (4.01×), CarGurus (3.5×), and Fox News Channel (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.