Public auction Audience in United States
Public auction has an estimated audience of 5,175,654 people in United States. 30.7% are female, 69.3% are male, average age 47.2. Top brand affinities: Israel, Urban Outfitters, Hebe, Jeep Wagoneer, MK.
Top brand affinities include Israel, Urban Outfitters, Hebe, with strongest over-indexing on Israel (5.95× the country average). Demographically, the Public auction audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Public auction fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 47.2 |
| Estimated audience size | 5,175,654 |
Audience persona
The typical Public auction fan in United States is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.95× | Travel & Leisure |
| Urban Outfitters | 1.87× | Shopping |
| Hebe | 5.8× | Home & Garden |
| Jeep Wagoneer | 4.24× | Cars & Mobility |
| MK | 3.05× | Music & Radio |
| Keith Stanfield | 4.48× | Movies & TV |
| Jesse Plemons | 2.05× | Movies & TV |
| Wikia | 1.94× | Internet & Social Media |
| Kendra Scott | 1.6× | Fashion & Accessoires |
| Keeper (password manager) | 3.19× | Technology & Electronics |
| N1 road (South Africa) | 1.98× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.69× | Sports |
| Diane Sawyer | 4.11× | Movies & TV |
| Urban horticulture | 1.53× | Home & Garden |
| Glossier | 2.25× | Beauty & Wellness |
| Northrop Grumman | 2.6× | Business & Career |
| Home staging | 2.06× | Home & Garden |
| Insulin index | 5.34× | Health |
| Centurion (film) | 4.33× | Movies & TV |
| jordy nelson | 5.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Patriotism | CONSERVATISM | 1.34 |
| DIY Mentality | THRILL | 1.25 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| Canada | 5.7% |
| Brazil | 5.5% |
See Public auction audiences in other countries
More E-Commerce audiences in United States
- Coupons (75,061,437)
- Subscription business model (39,942,350)
- Auction (34,765,862)
- Cyber Monday (30,607,203)
- Drop shipping (24,101,530)
How to read this data
Audience size is the estimated number of people in United States who actively search for Public auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.