Rascasse Audience Intelligence

Public auction Audience in United States

A data profile of the people who buy, follow and care about Public auction in United States — modelled from more than twelve digital signal sources. Public auction has an estimated audience of 5,175,654 people in United States.

#9among E-Commerce in United States#3695among Topic in United States#159in Shopping

The average Public auction fan in United States is 47.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online auction, Auction, Lawn mower, with strongest over-indexing on Online auction (10.71× the country average).

Demographically, the Public auction audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public auction fan in United States is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Online auction.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public auction profile in United States.

Audience size
5.2M
in United States
Gender
30.7%♀
69.3% male
Age
47.2
average years
Country rank
#6474
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public auction fans

30.7% are female, 69.3% are male, average age 47.2.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Public auction audience in United States
MetricValue
Female30.7%
Male69.3%
Average age47.2
Estimated audience size5,175,654
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Public auction audience in United States
Age bracketShare%
16-197%
20-2910%
30-3917%
40-4925%
50+40%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Public auction audience comes from United States.

Worldwide audience distribution share by country for Public auction
CountryShare
United States47.5%
Canada5.7%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public auction audience in United States is strongest.

Fig. 05

Top regions by affinity

Public auction fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.82×
02California~1M1.81×
03Texas~700K1.64×
04Nevada~80K1.64×
05Georgia~300K1.61×
06Maryland~100K1.57×
07Indiana~100K1.54×
08Louisiana~90K1.29×
09Mississippi~50K1.27×
10Florida~400K1.12×
11New Mexico~30K1.10×
12Michigan~100K1.08×
13Idaho~30K1.02×
14Virginia~100K1.01×
15Montana~10K1.01×
16Washington~100K0.99×
17Alaska~10K0.99×
18Vermont~9K0.98×
19Utah~40K0.97×
20Rhode Island~20K0.97×
21Delaware~10K0.97×
22North Dakota~10K0.97×
23Tennessee~100K0.96×
24Oklahoma~50K0.96×
25Arkansas~40K0.96×
26South Dakota~10K0.96×
27Alabama~70K0.95×
28Connecticut~50K0.95×
29Washington, District of Columbia~10K0.95×
30North Carolina~100K0.93×
31Oregon~60K0.93×
32West Virginia~20K0.93×
33Hawaii~20K0.93×
34New Hampshire~20K0.93×
35Maine~20K0.93×
36Pennsylvania~200K0.92×
37Wisconsin~70K0.92×
38Missouri~80K0.91×
39Kansas~40K0.91×
40Nebraska~20K0.91×
41Colorado~70K0.90×
42South Carolina~70K0.90×
43Illinois~200K0.88×
44Minnesota~70K0.88×
45New York~300K0.87×
46Iowa~40K0.87×
47Kentucky~60K0.86×
48Ohio~100K0.84×
49Massachusetts~80K0.83×
50New Jersey~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Public auction, United States
0.81×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public auction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public auction audience
#·InterestCategoryAffinity×
01Online auctionShopping10.71×
02Auto auctionCars & Mobility10.08×
03LiquidationBusiness & Career6.39×
04Lawn mowerHome & Garden5.99×
05Antique furnitureHome & Garden5.67×
06LoggingTechnology & Electronics4.57×
07AuctionShopping4.52×
08Tractor Supply CompanyShopping4.11×
09CarGurusCars & Mobility3.17×
10Dump truckCars & Mobility3.13×
11Discount TireShopping3.07×
12Hardware storeHome & Garden2.79×
13Solar energyHome & Garden2.57×
14Used carCars & Mobility2.40×
15MenardsHome & Garden2.37×
16Home AppliancesHome & Garden2.06×
17AutoZoneCars & Mobility1.95×
18LivestockPets & Animals1.81×
19NatureHome & Garden1.57×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public auction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public auction audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
PatriotismCONSERVATISM1.72×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public auction audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public auction have in United States?

Public auction has an estimated audience of 5,175,654 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Public auction fans?

30.7% of Public auction fans are female, 69.3% are male, with an average age of 47.2 years.

03

Which brands do Public auction fans like most?

Public auction fans show strongest brand affinity for Online auction (10.71×), Auction (4.52×), and Lawn mower (5.99×) over the country average.

04

Where do Public auction fans live in United States?

Public auction fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Public auction fans also like?

Beyond Public auction itself, the audience over-indexes on Auction (4.52×), Lawn mower (5.99×), Auto auction (10.08×), and Tractor Supply Company (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Public auction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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