Liquidation Audience in United States

Liquidation logo

Liquidation has an estimated audience of 5,768,617 people in United States. 51.9% are female, 48.1% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Joel Edgerton, OCS (television), EBay, Pallet, Family.

The average Liquidation fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Joel Edgerton, OCS (television), EBay, with strongest over-indexing on Joel Edgerton (21.94× the country average). Demographically, the Liquidation audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Liquidation fans

Demographic split for Liquidation audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.2
Estimated audience size5,768,617

Audience persona

The typical Liquidation fan in United States is balanced, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Joel Edgerton.

Top regions in United States

Top regions ranked by reach for Liquidation in United States
RegionReachAffinity
California679,2761.07×
Texas605,1941.22×
Florida464,4901.19×
New York285,0950.88×
Pennsylvania279,6001.44×
Georgia261,4641.47×
Illinois253,4881.32×
North Carolina234,5871.35×
Ohio233,0201.31×
Arizona229,8251.95×
Indiana202,4921.92×
Michigan197,0821.31×
New Jersey147,4331×
Virginia131,7210.94×
Tennessee117,9091.02×
Washington113,5140.98×
Maryland108,0821.09×
Nevada108,0791.94×
Alabama101,3611.26×
South Carolina92,3981.06×
Missouri88,6020.95×
Massachusetts83,9830.74×
Wisconsin82,9180.96×
Kentucky71,5970.99×
Colorado64,7210.71×
Minnesota64,6740.78×
Louisiana64,3130.86×
Oklahoma59,5910.93×
Oregon53,5770.81×
Connecticut50,9430.88×
Arkansas46,0880.97×
Utah45,4150.88×
Iowa42,5320.89×
Kansas39,1600.86×
Mississippi38,8210.82×
New Mexico27,6270.95×
Idaho26,8750.93×
Nebraska25,3940.88×
West Virginia23,7850.89×
New Hampshire17,9400.79×
Hawaii17,2420.7×
Maine15,2560.74×
Delaware14,4380.91×
Rhode Island12,8640.7×
Washington, District of Columbia10,6470.61×
Montana9,7520.61×
South Dakota9,6870.73×
North Dakota9,3120.79×
Alaska9,2510.75×
Vermont6,5230.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liquidation audience
BrandAffinityCategory
Joel Edgerton21.94×Movies & TV
OCS (television)42.01×Movies & TV
EBay2.2×Shopping
Pallet8.17×Home & Garden
Family1.55×Kids & Family
Auction3.08×Shopping
AutoZone2.31×Cars & Mobility
Lowe's2.04×Shopping
United States1.51×Travel & Leisure
Allegro (auction website)19.3×Shopping
Current events1.51×Arts & Culture
U.S. state1.67×Travel & Leisure
Walmart1.71×Shopping
CarGurus3.05×Cars & Mobility
Price2.04×Shopping
Craigslist2.19×Shopping
Dollar General2.01×Shopping
Sales promotion1.74×Shopping
House1.68×Home & Garden
Dollar Tree2.04×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liquidation audience
TraitClusterScore
Price SensitivityPREMIUM1.3
Quality AwarenessPREMIUM1.23
DIY MentalityTHRILL1.18
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.18
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Liquidation
CountryShare
United States45.0%
Canada9.2%
United Kingdom6.9%

See Liquidation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Liquidation have in United States?

Liquidation has an estimated audience of 5,768,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Liquidation fans?

51.9% of Liquidation fans are female, 48.1% are male, with an average age of 44.2 years.

Which brands do Liquidation fans like most?

Liquidation fans show strongest brand affinity for Joel Edgerton (21.94×), OCS (television) (42.01×), and EBay (2.2×) over the country average.

Where do Liquidation fans live in United States?

Liquidation fans in United States are most concentrated in California (reach 679,276), Texas (reach 605,194), and Florida (reach 464,490). These three regions account for the largest share of the active audience.

What other brands do Liquidation fans also like?

Beyond Liquidation itself, the audience over-indexes on OCS (television) (42.01×), EBay (2.2×), Pallet (8.17×), and Family (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liquidation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.