Pallet Audience in United States

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Pallet has an estimated audience of 5,107,058 people in United States. 55.8% are female, 44.2% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Liquidation, Dollar Tree, Photography, Nature, AutoZone.

The average Pallet fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liquidation, Dollar Tree, Photography, with strongest over-indexing on Liquidation (7.53× the country average). Demographically, the Pallet audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pallet fans

Demographic split for Pallet audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.3
Estimated audience size5,107,058

Audience persona

The typical Pallet fan in United States is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Liquidation.

Top regions in United States

Top regions ranked by reach for Pallet in United States
RegionReachAffinity
California686,7991.22×
Texas490,2081.12×
Florida355,7951.03×
New York278,2490.97×
Illinois191,9881.13×
Georgia184,2201.17×
North Carolina165,7951.08×
Ohio163,2531.04×
Pennsylvania157,8960.92×
Michigan144,5061.08×
Virginia125,8121.01×
New Jersey121,8310.94×
Arizona110,7261.06×
Washington110,5941.08×
Tennessee99,1640.97×
Indiana97,6811.05×
Oregon95,3961.63×
Massachusetts87,8750.87×
Alabama81,8141.15×
Maryland80,9760.92×
Missouri78,7200.96×
Wisconsin77,5781.01×
Colorado72,7360.9×
Minnesota71,6220.98×
South Carolina71,2930.93×
Oklahoma62,5631.1×
Kentucky60,2850.94×
Idaho58,2402.27×
Louisiana57,5080.87×
Arkansas45,2431.08×
Nevada44,5190.9×
Utah42,8850.94×
Connecticut42,7410.83×
Kansas40,3201×
Iowa38,8320.92×
Mississippi38,1650.91×
New Mexico23,4860.92×
Nebraska23,2050.91×
Hawaii20,8440.95×
West Virginia20,6980.87×
New Hampshire19,5850.97×
Maine15,8060.86×
Montana13,7280.97×
Washington, District of Columbia13,6390.89×
Rhode Island13,1750.81×
Delaware11,6860.83×
Alaska11,0411.01×
South Dakota8,8440.75×
North Dakota7,7830.74×
Vermont7,4620.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pallet audience
BrandAffinityCategory
Liquidation7.53×Business & Career
Dollar Tree2.3×Shopping
Photography1.54×Arts & Culture
Nature1.66×Home & Garden
AutoZone2.14×Cars & Mobility
Furniture1.71×Home & Garden
Real estate1.59×Business & Career
Dollar General2×Shopping
Lowe's1.83×Shopping
Do it yourself (DIY)1.69×Home & Garden
Home improvement1.55×Home & Garden
Walmart1.6×Shopping
Pinterest1.68×Internet & Social Media
Crafts1.63×Home & Garden
Recipes1.55×Food & Beverages
Gift1.6×Shopping
U.S. state1.52×Travel & Leisure
EBay1.76×Shopping
Sales promotion1.66×Shopping
KUKA27.05×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pallet audience
TraitClusterScore
ExtroversionTHRILL1.29
Price SensitivityPREMIUM1.28
DIY MentalityTHRILL1.25
Family OrientationCONSERVATISM1.2
Need for SecurityCONSERVATISM1.18
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Pallet
CountryShare
United States35.5%
United Kingdom6.8%
Italy3.8%

See Pallet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pallet have in United States?

Pallet has an estimated audience of 5,107,058 people in United States, concentrated in California and Texas.

What is the gender split and age of Pallet fans?

55.8% of Pallet fans are female, 44.2% are male, with an average age of 44.3 years.

Which brands do Pallet fans like most?

Pallet fans show strongest brand affinity for Liquidation (7.53×), Dollar Tree (2.3×), and Photography (1.54×) over the country average.

Where do Pallet fans live in United States?

Pallet fans in United States are most concentrated in California (reach 686,799), Texas (reach 490,208), and Florida (reach 355,795). These three regions account for the largest share of the active audience.

What other brands do Pallet fans also like?

Beyond Pallet itself, the audience over-indexes on Dollar Tree (2.3×), Photography (1.54×), Nature (1.66×), and AutoZone (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.