Dogs Audience in United States

Dogs logo

Dogs has an estimated audience of 101,342,605 people in United States. 57.3% are female, 42.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Maltese (dog), Pomeranian (dog), Dog breed, Dog walking, Dog food.

The average Dogs fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maltese (dog), Pomeranian (dog), Dog breed, with strongest over-indexing on Maltese (dog) (2.74× the country average). Demographically, the Dogs audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dogs fans

Demographic split for Dogs audience in United States
MetricValue
Female57.3%
Male42.7%
Average age42.4
Estimated audience size101,342,605

Audience persona

The typical Dogs fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Maltese (dog).

Top regions in United States

Top regions ranked by reach for Dogs in United States
RegionReachAffinity
California12,351,3721.11×
Texas10,226,7341.17×
Florida5,955,7520.87×
New York4,755,4400.84×
Pennsylvania3,643,8121.07×
Georgia3,397,5151.09×
North Carolina3,396,1611.11×
Illinois3,375,1241×
Ohio3,279,9871.05×
Virginia2,601,2841.05×
Michigan2,549,9790.96×
New Jersey2,450,7020.95×
Indiana2,182,9571.18×
Washington2,107,7871.04×
Arizona2,098,2821.01×
Missouri1,923,5191.18×
Tennessee1,803,6180.89×
Massachusetts1,738,7500.87×
South Carolina1,642,8081.08×
Wisconsin1,525,2201×
Kentucky1,520,0041.2×
Colorado1,508,1350.94×
Alabama1,392,5140.98×
Maryland1,362,2200.78×
Oklahoma1,335,4151.19×
Louisiana1,333,9991.02×
Minnesota1,275,1550.88×
Oregon1,102,0930.95×
Utah1,044,1501.15×
Arkansas949,9791.14×
Kansas943,9851.18×
Connecticut928,4240.91×
Nevada863,5880.88×
Mississippi809,8520.97×
Iowa809,4200.97×
Nebraska548,7621.08×
Idaho538,9271.06×
New Mexico468,4140.92×
West Virginia430,4220.91×
Hawaii415,5880.95×
New Hampshire325,3980.81×
Maine314,9720.87×
Wyoming293,0051.95×
Montana283,5161.01×
Rhode Island242,7990.75×
South Dakota236,3411.01×
Alaska220,9341.02×
Delaware207,2020.74×
North Dakota188,0960.9×
Washington, District of Columbia158,8420.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dogs audience
BrandAffinityCategory
Maltese (dog)2.74×Pets & Animals
Pomeranian (dog)2.53×Pets & Animals
Dog breed1.52×Pets & Animals
Dog walking1.67×Pets & Animals
Dog food1.52×Pets & Animals
Petco1.65×Shopping
Chihuahua (dog)1.92×Pets & Animals
Dachshund1.93×Pets & Animals
Bulldog1.78×Pets & Animals
Duck hunting1.99×Sports
Labrador Retriever1.65×Pets & Animals
Waterfowl2.32×Pets & Animals
Dog health1.64×Pets & Animals
Dog harness1.6×Pets & Animals
Yorkshire Terrier1.73×Pets & Animals
Pug1.84×Pets & Animals
Shih Tzu1.93×Pets & Animals
Dog collar1.57×Pets & Animals
Poodle1.74×Pets & Animals
Dog lovers1.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dogs audience
TraitClusterScore
ExtroversionTHRILL1.27
Social Media UsageJOY1.02
Pet OwnershipJOY1
Healthy LifestyleBALANCE0.93
Sports ActivityPOWER0.93
SustainabilityBALANCE0.92

Worldwide distribution

Worldwide audience distribution share by country for Dogs
CountryShare
United States24.1%
United Kingdom5.6%
Japan4.6%

See Dogs audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dogs have in United States?

Dogs has an estimated audience of 101,342,605 people in United States, concentrated in California and Texas.

What is the gender split and age of Dogs fans?

57.3% of Dogs fans are female, 42.7% are male, with an average age of 42.4 years.

Which brands do Dogs fans like most?

Dogs fans show strongest brand affinity for Maltese (dog) (2.74×), Pomeranian (dog) (2.53×), and Dog breed (1.52×) over the country average.

Where do Dogs fans live in United States?

Dogs fans in United States are most concentrated in California (reach 12,351,372), Texas (reach 10,226,734), and Florida (reach 5,955,752). These three regions account for the largest share of the active audience.

What other brands do Dogs fans also like?

Beyond Dogs itself, the audience over-indexes on Pomeranian (dog) (2.53×), Dog breed (1.52×), Dog walking (1.67×), and Dog food (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.