Rascasse Audience Intelligence

Dogs Audience in United States

A data profile of the people who buy, follow and care about Dogs in United States — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 101,342,605 people in United States.

#59among Topic in United States#2in Pets & Animals

The average Dogs fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maltese (dog), Pomeranian (dog), Dog breed, with strongest over-indexing on Maltese (dog) (2.74× the country average).

Demographically, the Dogs audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dogs fan in United States is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dogs profile in United States.

Audience size
101.3M
in United States
Gender
57.3%♀
42.7% male
Age
42.4
average years
Country rank
#74
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dogs fans

57.3% are female, 42.7% are male, average age 42.4.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Dogs audience in United States
MetricValue
Female57.3%
Male42.7%
Average age42.4
Estimated audience size101,342,605
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Dogs audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Dogs audience comes from United States.

Worldwide audience distribution share by country for Dogs
CountryShare
United States24.1%
United Kingdom5.6%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Dogs fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~300K2.10×
02Kentucky~1.5M1.24×
03Oklahoma~1.5M1.17×
04Utah~1M1.17×
05Indiana~2M1.16×
06Missouri~2M1.16×
07Texas~10M1.15×
08Arkansas~1M1.14×
09Nebraska~600K1.14×
10Kansas~900K1.13×
11Idaho~600K1.12×
12Montana~300K1.10×
13California~12M1.08×
14North Carolina~3.5M1.08×
15South Dakota~300K1.08×
16Alaska~200K1.06×
17Georgia~3.5M1.05×
18Pennsylvania~3.5M1.04×
19South Carolina~1.5M1.04×
20Hawaii~400K1.02×
21Alabama~1.5M1.01×
22Ohio~3M1.00×
23Arizona~2M1.00×
24Louisiana~1.5M1.00×
25Virginia~2.5M0.99×
26Illinois~3.5M0.98×
27Wisconsin~1.5M0.98×
28New Mexico~500K0.97×
29North Dakota~200K0.97×
30Washington~2M0.96×
31Iowa~800K0.95×
32Colorado~1.5M0.94×
33West Virginia~400K0.94×
34New Jersey~2.5M0.93×
35Oregon~1M0.93×
36Mississippi~800K0.93×
37Michigan~2.5M0.92×
38Connecticut~900K0.91×
39Maine~300K0.91×
40Vermont~200K0.90×
41Nevada~900K0.88×
42Minnesota~1.5M0.86×
43New Hampshire~300K0.85×
44Tennessee~1.5M0.84×
45Massachusetts~1.5M0.83×
46Florida~5.5M0.82×
47New York~4.5M0.81×
48Delaware~200K0.78×
49Maryland~1.5M0.77×
50Rhode Island~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Dogs, United States
0.77×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dogs audience
#·InterestCategoryAffinity×
01Maltese (dog)Pets & Animals2.74×
02Pomeranian (dog)Pets & Animals2.53×
03WaterfowlPets & Animals2.32×
04Duck huntingSports1.99×
05DachshundPets & Animals1.93×
06Shih TzuPets & Animals1.93×
07Chihuahua (dog)Pets & Animals1.92×
08PugPets & Animals1.84×
09BulldogPets & Animals1.78×
10PoodlePets & Animals1.74×
11Yorkshire TerrierPets & Animals1.73×
12Dog walkingPets & Animals1.67×
13PetcoShopping1.65×
14Labrador RetrieverPets & Animals1.65×
15Dog healthPets & Animals1.64×
16Dog harnessPets & Animals1.60×
17Dog collarPets & Animals1.57×
18Dog breedPets & Animals1.52×
19Dog foodPets & Animals1.52×
20Dog loversPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dogs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.21×
DIY MentalityTHRILL0.99×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dogs audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.77×
TraditionCONSERVATISM0.77×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dogs have in United States?

Dogs has an estimated audience of 101,342,605 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dogs fans?

57.3% of Dogs fans are female, 42.7% are male, with an average age of 42.4 years.

03

Which brands do Dogs fans like most?

Dogs fans show strongest brand affinity for Maltese (dog) (2.74×), Pomeranian (dog) (2.53×), and Dog breed (1.52×) over the country average.

04

Where do Dogs fans live in United States?

Dogs fans in United States are most concentrated in California (reach ~12M), Texas (reach ~10M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dogs fans also like?

Beyond Dogs itself, the audience over-indexes on Pomeranian (dog) (2.53×), Dog breed (1.52×), Dog walking (1.67×), and Dog food (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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