Dog food Audience in United States

Dog food logo

Dog food has an estimated audience of 40,092,253 people in United States. 62.5% are female, 37.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Collectable, JDSU, Staycation, Bank account.

The average Dog food fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Collectable, JDSU, with strongest over-indexing on Elsword (26.84× the country average). Demographically, the Dog food audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog food fans

Demographic split for Dog food audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.8
Estimated audience size40,092,253

Audience persona

The typical Dog food fan in United States is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Dog food in United States
RegionReachAffinity
California5,221,6651.18×
Texas4,340,2611.26×
Florida3,044,8051.12×
New York1,829,9730.82×
Georgia1,381,0131.12×
North Carolina1,356,1001.12×
Illinois1,331,1031×
Ohio1,264,9641.02×
Pennsylvania1,232,3320.91×
Michigan1,067,8291.02×
Tennessee952,5381.18×
Arizona948,3791.16×
Virginia860,1190.88×
Indiana815,9981.11×
Washington806,4291×
New Jersey806,1500.79×
Missouri727,4221.13×
Colorado701,7351.11×
South Carolina677,6561.12×
Louisiana648,6431.25×
Alabama646,0321.15×
Oklahoma606,0991.36×
Kentucky594,6761.18×
Massachusetts585,3840.74×
Wisconsin571,2360.95×
Maryland560,0850.81×
Minnesota478,4780.83×
Nevada467,7791.21×
Oregon454,8730.99×
Arkansas419,4721.27×
Mississippi389,2241.18×
Kansas369,7761.17×
Connecticut343,7340.85×
Iowa341,8071.03×
Utah319,8180.89×
New Mexico242,3991.21×
Idaho213,7071.06×
West Virginia206,3141.11×
Nebraska196,6370.98×
New Hampshire126,0130.8×
Hawaii122,0550.71×
Maine120,4900.84×
Montana106,3120.96×
Rhode Island96,5340.76×
Delaware86,8250.78×
South Dakota81,5650.88×
Washington, District of Columbia78,4980.65×
North Dakota72,6650.88×
Alaska63,2550.74×
Wyoming60,2241.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog food audience
BrandAffinityCategory
Elsword26.84×Games
Collectable1.68×Kids & Family
JDSU3.07×Business & Career
Staycation3.08×Home & Garden
Bank account1.95×Business & Career
Home staging3.64×Home & Garden
Halsey, Oregon3.14×Travel & Leisure
Mangaka1.59×Literature
Tierra caliente2.53×Travel & Leisure
UK garage1.72×Music & Radio
Consequence (rapper)1.97×Music & Radio
Kerang1.96×Travel & Leisure
Kento Yamazaki3.1×Movies & TV
Manual labour1.6×Business & Career
Moe Howard2.35×Movies & TV
Isometric exercise2.14×Sports
Bullion2.11×Business & Career
Shiba Inu1.68×Pets & Animals
Berks County, Pennsylvania2.82×Travel & Leisure
E-box2.95×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog food audience
TraitClusterScore
Pet OwnershipJOY1.88
Design AffinityPREMIUM1.35
LGBTQ+ IdentityOPEN1.34
SustainabilityBALANCE1.3
DIY MentalityTHRILL1.16
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Dog food
CountryShare
United States24.7%
Japan11.6%
Germany5.9%

See Dog food audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog food have in United States?

Dog food has an estimated audience of 40,092,253 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog food fans?

62.5% of Dog food fans are female, 37.5% are male, with an average age of 38.8 years.

Which brands do Dog food fans like most?

Dog food fans show strongest brand affinity for Elsword (26.84×), Collectable (1.68×), and JDSU (3.07×) over the country average.

Where do Dog food fans live in United States?

Dog food fans in United States are most concentrated in California (reach 5,221,665), Texas (reach 4,340,261), and Florida (reach 3,044,805). These three regions account for the largest share of the active audience.

What other brands do Dog food fans also like?

Beyond Dog food itself, the audience over-indexes on Collectable (1.68×), JDSU (3.07×), Staycation (3.08×), and Bank account (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.