Rascasse Audience Intelligence

Dog food Audience in United States

A data profile of the people who buy, follow and care about Dog food in United States — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 40,092,253 people in United States.

#408among Topic in United States#12in Pets & Animals

The average Dog food fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pet food, Dog walking, Dogs, with strongest over-indexing on Pet food (2.84× the country average).

Demographically, the Dog food audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog food fan in United States is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog food profile in United States.

Audience size
40.1M
in United States
Gender
62.5%♀
37.5% male
Age
38.8
average years
Country rank
#569
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog food fans

62.5% are female, 37.5% are male, average age 38.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Dog food audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.8
Estimated audience size40,092,253
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Dog food audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Dog food audience comes from United States.

Worldwide audience distribution share by country for Dog food
CountryShare
United States24.7%
Japan11.6%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog food audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog food fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1M2.23×
02Oklahoma~600K1.28×
03New Mexico~300K1.28×
04Arkansas~400K1.23×
05Mississippi~400K1.19×
06Arizona~1M1.18×
07Louisiana~600K1.18×
08Texas~4M1.17×
09Nevada~500K1.16×
10Alabama~600K1.14×
11Kansas~400K1.14×
12Kentucky~600K1.13×
13California~5M1.11×
14Tennessee~900K1.11×
15South Carolina~700K1.11×
16West Virginia~200K1.11×
17North Carolina~1.5M1.09×
18Georgia~1.5M1.08×
19Florida~3M1.07×
20Wyoming~60K1.07×
21Indiana~800K1.06×
22Missouri~700K1.06×
23Colorado~700K1.04×
24Idaho~200K1.04×
25Iowa~300K1.02×
26Washington~800K0.99×
27Virginia~1M0.98×
28Montana~100K0.97×
29Ohio~1M0.96×
30South Dakota~90K0.96×
31Michigan~1M0.95×
32Illinois~1.5M0.94×
33Nebraska~200K0.94×
34Wisconsin~600K0.93×
35North Dakota~80K0.92×
36Pennsylvania~1M0.88×
37Utah~300K0.85×
38Hawaii~100K0.85×
39Maine~100K0.85×
40Connecticut~300K0.83×
41Delaware~90K0.83×
42Alaska~70K0.83×
43Maryland~600K0.81×
44Minnesota~500K0.81×
45New Hampshire~100K0.80×
46New Jersey~800K0.77×
47Rhode Island~100K0.77×
48New York~1.5M0.76×
49Massachusetts~600K0.71×
50Washington, District of Columbia~80K0.64×
Fig. 06

Affinity by region

Affinity by region — Dog food, United States
0.64×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog food audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals4.72×
02Dog trainingPets & Animals4.04×
03Pet sittingPets & Animals3.14×
04City BankBusiness & Career3.07×
05PoodlePets & Animals3.03×
06Dog walkingPets & Animals2.90×
07Persian catPets & Animals2.86×
08Pet foodPets & Animals2.84×
09Yorkshire TerrierPets & Animals2.68×
10Shih TzuPets & Animals2.66×
11Labrador RetrieverPets & Animals2.63×
12French BulldogPets & Animals2.62×
13Chihuahua (dog)Pets & Animals2.50×
14Pet storePets & Animals2.48×
15Dog harnessPets & Animals2.39×
16Scooby-DooMovies & TV2.34×
17BulldogPets & Animals2.01×
18Veterinary medicineBusiness & Career1.84×
19Do it yourself (DIY)Home & Garden1.58×
20DogsPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog food audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.93×
Design AffinityPREMIUM1.34×
SustainabilityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog food audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
Need for SecurityCONSERVATISM0.91×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog food have in United States?

Dog food has an estimated audience of 40,092,253 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog food fans?

62.5% of Dog food fans are female, 37.5% are male, with an average age of 38.8 years.

03

Which brands do Dog food fans like most?

Dog food fans show strongest brand affinity for Pet food (2.84×), Dog walking (2.9×), and Dogs (1.52×) over the country average.

04

Where do Dog food fans live in United States?

Dog food fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Dog food fans also like?

Beyond Dog food itself, the audience over-indexes on Dog walking (2.9×), Dogs (1.52×), Do it yourself (DIY) (1.58×), and Poodle (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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