Pet store Audience in United States

Pet store logo

Pet store has an estimated audience of 32,515,338 people in United States. 62.8% are female, 37.2% are male, average age 38.6. Top regions: California, Florida, Oregon. Top brand affinities: Pomeranian (dog), Dog walking, Dog health, Chihuahua (dog), Petco.

The average Pet store fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Oregon. Top brand affinities include Pomeranian (dog), Dog walking, Dog health, with strongest over-indexing on Pomeranian (dog) (5.57× the country average). Demographically, the Pet store audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Touchpoint

Demographics of Pet store fans

Demographic split for Pet store audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.6
Estimated audience size32,515,338

Audience persona

The typical Pet store fan in United States is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Top regions in United States

Top regions ranked by reach for Pet store in United States
RegionReachAffinity
California3,947,2081.1×
Florida2,621,7991.19×
Oregon2,515,6366.75×
Texas2,380,3380.85×
New York1,743,5280.96×
Ohio1,702,0991.7×
Virginia1,119,1561.41×
Pennsylvania1,004,0490.92×
North Carolina994,3891.02×
Illinois933,5520.86×
Michigan902,9681.06×
Georgia796,3840.8×
Washington792,0051.21×
Tennessee634,8280.97×
Indiana609,7641.03×
Colorado609,6061.19×
New Jersey596,2270.72×
Wisconsin511,9341.05×
Missouri476,3940.91×
Kentucky449,2131.1×
Arizona438,7760.66×
South Carolina429,1030.88×
Massachusetts426,0410.67×
Maryland391,3260.7×
Alabama382,9900.84×
Minnesota365,4060.78×
Utah282,0040.97×
Oklahoma279,0960.77×
Connecticut274,2280.84×
Louisiana273,3320.65×
Nevada248,6930.79×
Kansas238,7540.93×
Arkansas216,0270.81×
Iowa194,2810.73×
New Mexico154,1190.95×
West Virginia137,6360.91×
Idaho136,3990.84×
Mississippi127,5210.48×
Hawaii125,5610.9×
New Hampshire119,4920.93×
Maine115,8480.99×
Nebraska107,2580.66×
Rhode Island70,4050.68×
Washington, District of Columbia68,3210.7×
Delaware68,2170.76×
Montana61,8520.69×
North Dakota53,7740.81×
Vermont53,5380.94×
South Dakota49,5780.66×
Alaska43,2150.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet store audience
BrandAffinityCategory
Pomeranian (dog)5.57×Pets & Animals
Dog walking3.26×Pets & Animals
Dog health3.61×Pets & Animals
Chihuahua (dog)3.79×Pets & Animals
Petco3.16×Shopping
Dog collar3.31×Pets & Animals
Dog lovers3.22×Pets & Animals
Yorkshire Terrier3.55×Pets & Animals
Pug3.75×Pets & Animals
Dog harness3.25×Pets & Animals
Pet food2.56×Pets & Animals
French Bulldog3.26×Pets & Animals
Persian cat4.38×Pets & Animals
Cat food3×Pets & Animals
Dog food2.48×Pets & Animals
Maltese (dog)3.37×Pets & Animals
Shih Tzu3.57×Pets & Animals
Dog breeding3.81×Pets & Animals
Dog breed2.03×Pets & Animals
Poodle3.15×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet store audience
TraitClusterScore
Pet OwnershipJOY1.83
LGBTQ+ IdentityOPEN1.49
SustainabilityBALANCE1.35
DIY MentalityTHRILL1.24
Early Adopter MentalityPOWER1.19
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Pet store
CountryShare
United States20.0%
Japan10.6%
China5.7%

See Pet store audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pet store have in United States?

Pet store has an estimated audience of 32,515,338 people in United States, concentrated in California and Florida.

What is the gender split and age of Pet store fans?

62.8% of Pet store fans are female, 37.2% are male, with an average age of 38.6 years.

Which brands do Pet store fans like most?

Pet store fans show strongest brand affinity for Pomeranian (dog) (5.57×), Dog walking (3.26×), and Dog health (3.61×) over the country average.

Where do Pet store fans live in United States?

Pet store fans in United States are most concentrated in California (reach 3,947,208), Florida (reach 2,621,799), and Oregon (reach 2,515,636). These three regions account for the largest share of the active audience.

What other brands do Pet store fans also like?

Beyond Pet store itself, the audience over-indexes on Dog walking (3.26×), Dog health (3.61×), Chihuahua (dog) (3.79×), and Petco (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.