Rascasse Audience Intelligence

Pet store Audience in United States

A data profile of the people who buy, follow and care about Pet store in United States — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 32,515,338 people in United States.

#23among Touchpoint in United States#16in Pets & Animals

The average Pet store fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Pomeranian (dog), Dog walking, Dog health, with strongest over-indexing on Pomeranian (dog) (5.57× the country average).

Demographically, the Pet store audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet store fan in United States is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Category: Pets & Animals · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet store profile in United States.

Audience size
32.5M
in United States
Gender
62.8%♀
37.2% male
Age
38.6
average years
Country rank
#813
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet store fans

62.8% are female, 37.2% are male, average age 38.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Pet store audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.6
Estimated audience size32,515,338
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Pet store audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Pet store audience comes from United States.

Worldwide audience distribution share by country for Pet store
CountryShare
United States20.0%
Japan10.6%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet store audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet store fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~2M5.97×
02Ohio~1.5M1.52×
03Florida~2.5M1.24×
04Virginia~1M1.22×
05Colorado~600K1.22×
06Washington~800K1.20×
07Kentucky~500K1.15×
08Maine~100K1.15×
09Michigan~900K1.11×
10Wisconsin~500K1.10×
11North Carolina~1M1.07×
12Indiana~600K1.05×
13Kansas~300K1.05×
14West Virginia~200K1.05×
15New Hampshire~100K1.05×
16Vermont~60K1.05×
17California~3.5M1.04×
18New Mexico~200K1.03×
19Tennessee~700K1.01×
20Missouri~500K0.99×
21New York~2M0.97×
22Utah~300K0.97×
23Alabama~400K0.95×
24Pennsylvania~1M0.94×
25North Dakota~60K0.94×
26South Carolina~400K0.91×
27Hawaii~100K0.91×
28Connecticut~300K0.88×
29Idaho~100K0.87×
30Illinois~900K0.86×
31Delaware~80K0.85×
32Arkansas~200K0.84×
33Alaska~60K0.84×
34Texas~2.5M0.83×
35Georgia~800K0.83×
36Minnesota~400K0.81×
37Nevada~300K0.80×
38Oklahoma~300K0.79×
39Montana~70K0.79×
40New Jersey~600K0.78×
41Iowa~200K0.77×
42South Dakota~60K0.77×
43Rhode Island~80K0.75×
44Maryland~400K0.74×
45Arizona~500K0.73×
46Massachusetts~500K0.72×
47Washington, District of Columbia~70K0.72×
48Nebraska~100K0.71×
49Louisiana~300K0.68×
50Mississippi~100K0.55×
Fig. 06

Affinity by region

Affinity by region — Pet store, United States
0.55×1.00×5.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet store audience
#·InterestCategoryAffinity×
01Pomeranian (dog)Pets & Animals5.57×
02Persian catPets & Animals4.38×
03Dog breedingPets & Animals3.81×
04Chihuahua (dog)Pets & Animals3.79×
05PugPets & Animals3.75×
06Dog healthPets & Animals3.61×
07Shih TzuPets & Animals3.57×
08Yorkshire TerrierPets & Animals3.55×
09Maltese (dog)Pets & Animals3.37×
10Dog collarPets & Animals3.31×
11Dog walkingPets & Animals3.26×
12French BulldogPets & Animals3.26×
13Dog harnessPets & Animals3.25×
14Dog loversPets & Animals3.22×
15PetcoShopping3.16×
16PoodlePets & Animals3.15×
17Cat foodPets & Animals3.00×
18Pet foodPets & Animals2.56×
19Dog foodPets & Animals2.48×
20Dog breedPets & Animals2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet store audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.79×
Design AffinityPREMIUM1.28×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet store audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
PatriotismCONSERVATISM0.71×
Career OrientationPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet store have in United States?

Pet store has an estimated audience of 32,515,338 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Pet store fans?

62.8% of Pet store fans are female, 37.2% are male, with an average age of 38.6 years.

03

Which brands do Pet store fans like most?

Pet store fans show strongest brand affinity for Pomeranian (dog) (5.57×), Dog walking (3.26×), and Dog health (3.61×) over the country average.

04

Where do Pet store fans live in United States?

Pet store fans in United States are most concentrated in California (reach ~3.5M), Florida (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pet store fans also like?

Beyond Pet store itself, the audience over-indexes on Dog walking (3.26×), Dog health (3.61×), Chihuahua (dog) (3.79×), and Petco (3.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pet store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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