A data profile of the people who buy, follow and care about Pet store in Spain — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 4,721,889 people in Spain.
The average Pet store fan in Spain is 43.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Dog health, Pet food, Dog lovers, with strongest over-indexing on Dog health (5.96× the country average).
Demographically, the Pet store audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pet store fan in Spain is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog health.
The key figures that characterise the Pet store profile in Spain.
62.4% are female, 37.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 43.9 |
| Estimated audience size | 4,721,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Pet store audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 2.10× | |
| 02 | Comunidad Valenciana | ~1M | 1.96× | |
| 03 | Balearic Islands | ~200K | 1.85× | |
| 04 | Andalusia | ~1.5M | 1.64× | |
| 05 | Canary Islands | ~300K | 1.41× | |
| 06 | Community of Madrid | ~1M | 1.20× | |
| 07 | Region of Murcia | ~200K | 1.02× | |
| 08 | La Rioja | ~30K | 0.96× | |
| 09 | Cantabria | ~60K | 0.94× | |
| 10 | Navarre | ~50K | 0.91× | |
| 11 | Extremadura | ~90K | 0.90× | |
| 12 | Principality of Asturias | ~100K | 0.89× | |
| 13 | Aragon | ~100K | 0.86× | |
| 14 | Castilla-La Mancha | ~200K | 0.83× | |
| 15 | Basque Autonomous Country | ~100K | 0.80× | |
| 16 | Castile and León | ~200K | 0.77× | |
| 17 | Galicia | ~200K | 0.75× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bengal cat | Pets & Animals | 6.08× | ||
| 02 | Dog health | Pets & Animals | 5.96× | ||
| 03 | Dog breeding | Pets & Animals | 5.64× | ||
| 04 | Pomeranian (dog) | Pets & Animals | 5.59× | ||
| 05 | Kitten | Pets & Animals | 5.51× | ||
| 06 | Dog harness | Pets & Animals | 5.36× | ||
| 07 | British Shorthair | Pets & Animals | 5.36× | ||
| 08 | Dog lovers | Pets & Animals | 5.22× | ||
| 09 | Siamese cat | Pets & Animals | 5.10× | ||
| 10 | Persian cat | Pets & Animals | 4.95× | ||
| 11 | Dog walking | Pets & Animals | 4.93× | ||
| 12 | Pet food | Pets & Animals | 4.57× | ||
| 13 | Pug | Pets & Animals | 4.42× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 4.41× | ||
| 15 | Dog food | Pets & Animals | 4.19× | ||
| 16 | Cat food | Pets & Animals | 3.91× | ||
| 17 | Litter box | Pets & Animals | 3.80× | ||
| 18 | Animal welfare | Politics & Society | 3.75× | ||
| 19 | Pets | Pets & Animals | 1.90× | ||
| 20 | Movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.01× | |
| Extroversion | THRILL | 1.29× | |
| Mindfulness | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.78× |
Pet store has an estimated audience of 4,721,889 people in Spain, concentrated in Catalonia and Andalusia.
62.4% of Pet store fans are female, 37.6% are male, with an average age of 43.9 years.
Pet store fans show strongest brand affinity for Dog health (5.96×), Pet food (4.57×), and Dog lovers (5.22×) over the country average.
Pet store fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Pet food (4.57×), Dog lovers (5.22×), Kitten (5.51×), and Dog walking (4.93×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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