A data profile of the people who buy, follow and care about Cat food in Spain — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 3,775,828 people in Spain.
The average Cat food fan in Spain is 43.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Pet store, BBVA, Kiwoko, with strongest over-indexing on Pet store (5.33× the country average).
Demographically, the Cat food audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cat food fan in Spain is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Cat food profile in Spain.
65.2% are female, 34.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.3 |
| Estimated audience size | 3,775,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Cat food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 12.8% |
| Germany | 5.4% |
Where the Cat food audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.23× | |
| 02 | Cantabria | ~50K | 1.06× | |
| 03 | Navarre | ~50K | 1.05× | |
| 04 | Extremadura | ~80K | 1.02× | |
| 05 | Region of Murcia | ~100K | 1.00× | |
| 06 | Balearic Islands | ~100K | 1.00× | |
| 07 | Canary Islands | ~200K | 0.99× | |
| 08 | Principality of Asturias | ~90K | 0.99× | |
| 09 | Catalonia | ~700K | 0.97× | |
| 10 | Comunidad Valenciana | ~400K | 0.97× | |
| 11 | Aragon | ~100K | 0.97× | |
| 12 | Castilla-La Mancha | ~100K | 0.95× | |
| 13 | Castile and León | ~200K | 0.94× | |
| 14 | Galicia | ~200K | 0.92× | |
| 15 | Basque Autonomous Country | ~100K | 0.92× | |
| 16 | Andalusia | ~600K | 0.85× | |
| 17 | Community of Madrid | ~500K | 0.85× |
The strongest cross-interests of the Cat food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puppy love | Pets & Animals | 6.83× | ||
| 02 | Kiwoko | Shopping | 5.52× | ||
| 03 | Pet store | Pets & Animals | 5.33× | ||
| 04 | Dog food | Pets & Animals | 3.71× | ||
| 05 | Persian cat | Pets & Animals | 3.41× | ||
| 06 | Pet food | Pets & Animals | 3.09× | ||
| 07 | Veterinary medicine | Business & Career | 2.42× | ||
| 08 | Cats | Pets & Animals | 2.18× | ||
| 09 | IBEX 35 | Business & Career | 2.10× | ||
| 10 | Price | Shopping | 2.04× | ||
| 11 | El País | News | 1.88× | ||
| 12 | Dogs | Pets & Animals | 1.78× | ||
| 13 | Hair products | Beauty & Wellness | 1.74× | ||
| 14 | BBVA | Business & Career | 1.67× | ||
| 15 | Internet & Social Media | 1.62× | |||
| 16 | Monarchy | Politics & Society | 1.60× | ||
| 17 | Recipes | Food & Beverages | 1.59× | ||
| 18 | Video | Movies & TV | 1.53× | ||
| 19 | Magazines | Literature | 1.52× | ||
| 20 | Televisions | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.99× | |
| Convenience Orientation | PREMIUM | 1.72× | |
| Creativity | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Sports Activity | POWER | 1.04× | |
| Risk Appetite | THRILL | 1.05× |
Cat food has an estimated audience of 3,775,828 people in Spain, concentrated in Catalonia and Andalusia.
65.2% of Cat food fans are female, 34.8% are male, with an average age of 43.3 years.
Cat food fans show strongest brand affinity for Pet store (5.33×), BBVA (1.67×), and Kiwoko (5.52×) over the country average.
Cat food fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cat food itself, the audience over-indexes on BBVA (1.67×), Kiwoko (5.52×), Dog food (3.71×), and Pet food (3.09×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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