A data profile of the people who buy, follow and care about Kiwoko in Spain — modelled from more than twelve digital signal sources. Kiwoko has an estimated audience of 2,412,956 people in Spain.
The average Kiwoko fan in Spain is 46.3 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Ninja (gamer), Pets, Fnac, with strongest over-indexing on Ninja (gamer) (11.73× the country average).
Demographically, the Kiwoko audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Kiwoko fan in Spain is more female, around 46.3 years old, with strong Pet Ownership tendencies and a notable affinity for Ninja (gamer).
The key figures that characterise the Kiwoko profile in Spain.
69.4% are female, 30.6% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 46.3 |
| Estimated audience size | 2,412,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 33% | |
| 50+ | 30% |
of the worldwide Kiwoko audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 81.1% |
| Portugal | 11.2% |
| Italy | 1.5% |
Where the Kiwoko audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~600K | 1.38× | |
| 02 | Castilla-La Mancha | ~100K | 1.20× | |
| 03 | Region of Murcia | ~100K | 1.19× | |
| 04 | Canary Islands | ~100K | 1.17× | |
| 05 | Cantabria | ~40K | 1.16× | |
| 06 | Comunidad Valenciana | ~300K | 1.15× | |
| 07 | Castile and León | ~100K | 1.11× | |
| 08 | Galicia | ~100K | 1.08× | |
| 09 | Andalusia | ~500K | 1.02× | |
| 10 | Catalonia | ~400K | 1.01× | |
| 11 | La Rioja | ~10K | 0.91× | |
| 12 | Aragon | ~60K | 0.90× | |
| 13 | Extremadura | ~50K | 0.90× | |
| 14 | Principality of Asturias | ~50K | 0.80× | |
| 15 | Basque Autonomous Country | ~70K | 0.79× | |
| 16 | Navarre | ~20K | 0.76× | |
| 17 | Balearic Islands | ~30K | 0.51× |
The strongest cross-interests of the Kiwoko audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog Chow | Shopping | 26.85× | ||
| 02 | Auburn University | Business & Career | 23.61× | ||
| 03 | Amores perros | Movies & TV | 17.08× | ||
| 04 | Ninja (gamer) | Games | 11.73× | ||
| 05 | AccuWeather | Home & Garden | 9.43× | ||
| 06 | Rodent | Pets & Animals | 8.74× | ||
| 07 | Bomba (Puerto Rico) | POI | 5.47× | ||
| 08 | Kinepolis | Movies & TV | 4.01× | ||
| 09 | Fnac | Shopping | 3.10× | ||
| 10 | Litter box | Pets & Animals | 2.85× | ||
| 11 | Cat food | Pets & Animals | 2.72× | ||
| 12 | FilmAffinity | Movies & TV | 2.65× | ||
| 13 | Birds | Pets & Animals | 2.45× | ||
| 14 | Pet food | Pets & Animals | 2.45× | ||
| 15 | Pet store | Pets & Animals | 2.45× | ||
| 16 | Mercadona | Shopping | 2.15× | ||
| 17 | Animal welfare | Politics & Society | 2.13× | ||
| 18 | Cats | Pets & Animals | 1.88× | ||
| 19 | Pets | Pets & Animals | 1.82× | ||
| 20 | Dogs | Pets & Animals | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.27× | |
| Price Sensitivity | PREMIUM | 1.34× | |
| Creativity | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Urban Lifestyle | OPEN | 0.93× |
Kiwoko has an estimated audience of 2,412,956 people in Spain, concentrated in Community of Madrid and Andalusia.
69.4% of Kiwoko fans are female, 30.6% are male, with an average age of 46.3 years.
Kiwoko fans show strongest brand affinity for Ninja (gamer) (11.73×), Pets (1.82×), and Fnac (3.1×) over the country average.
Kiwoko fans in Spain are most concentrated in Community of Madrid (reach ~600K), Andalusia (reach ~500K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kiwoko itself, the audience over-indexes on Pets (1.82×), Fnac (3.1×), AccuWeather (9.43×), and Amores perros (17.08×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kiwoko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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