A data profile of the people who buy, follow and care about Cats in Spain — modelled from more than twelve digital signal sources. Cats has an estimated audience of 9,932,092 people in Spain.
The average Cats fan in Spain is 46.2 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Cats (musical), Cat play and toys, British Shorthair, with strongest over-indexing on Cats (musical) (30× the country average).
Demographically, the Cats audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cats fan in Spain is more female, around 46.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cats profile in Spain.
60.4% are female, 39.6% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.2 |
| Estimated audience size | 9,932,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Cats audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Where the Cats audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~3M | 1.75× | |
| 02 | Catalonia | ~2.5M | 1.39× | |
| 03 | Comunidad Valenciana | ~1.5M | 1.17× | |
| 04 | Balearic Islands | ~300K | 1.13× | |
| 05 | Region of Murcia | ~400K | 1.12× | |
| 06 | Andalusia | ~2M | 1.06× | |
| 07 | Canary Islands | ~500K | 1.05× | |
| 08 | Castilla-La Mancha | ~400K | 0.96× | |
| 09 | Aragon | ~300K | 0.96× | |
| 10 | Galicia | ~400K | 0.94× | |
| 11 | Basque Autonomous Country | ~300K | 0.91× | |
| 12 | Castile and León | ~400K | 0.85× | |
| 13 | Principality of Asturias | ~200K | 0.83× | |
| 14 | Navarre | ~100K | 0.79× | |
| 15 | La Rioja | ~50K | 0.78× | |
| 16 | Cantabria | ~100K | 0.77× | |
| 17 | Extremadura | ~200K | 0.71× |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 30.00× | ||
| 02 | Cat play and toys | Pets & Animals | 10.66× | ||
| 03 | Bengal cat | Pets & Animals | 9.33× | ||
| 04 | Maine Coon | Pets & Animals | 9.18× | ||
| 05 | British Shorthair | Pets & Animals | 8.93× | ||
| 06 | Siamese cat | Pets & Animals | 8.22× | ||
| 07 | Rescue dog | Pets & Animals | 7.82× | ||
| 08 | Kitten | Pets & Animals | 6.81× | ||
| 09 | Dog harness | Pets & Animals | 6.72× | ||
| 10 | Golden Retriever | Pets & Animals | 6.60× | ||
| 11 | French Bulldog | Pets & Animals | 6.24× | ||
| 12 | Dachshund | Pets & Animals | 6.22× | ||
| 13 | Black cat | Pets & Animals | 5.95× | ||
| 14 | Dog collar | Pets & Animals | 5.84× | ||
| 15 | Labrador Retriever | Pets & Animals | 5.80× | ||
| 16 | Poodle | Pets & Animals | 5.51× | ||
| 17 | Cat food | Pets & Animals | 5.49× | ||
| 18 | Dog walking | Pets & Animals | 4.39× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 20 | Food and drink | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.11× | |
| Individualism | JOY | 1.56× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Design Affinity | PREMIUM | 0.94× |
Cats has an estimated audience of 9,932,092 people in Spain, concentrated in Community of Madrid and Catalonia.
60.4% of Cats fans are female, 39.6% are male, with an average age of 46.2 years.
Cats fans show strongest brand affinity for Cats (musical) (30×), Cat play and toys (10.66×), and British Shorthair (8.93×) over the country average.
Cats fans in Spain are most concentrated in Community of Madrid (reach ~3M), Catalonia (reach ~2.5M), and Andalusia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Cats itself, the audience over-indexes on Cat play and toys (10.66×), British Shorthair (8.93×), Maine Coon (9.18×), and Kitten (6.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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