Cats Audience in Spain
Cats has an estimated audience of 9,932,092 people in Spain. 60.4% are female, 39.6% are male, average age 46.2. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Cats (musical), Cat play and toys, British Shorthair, Maine Coon, Kitten.
The average Cats fan in Spain is 46.2 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Cats (musical), Cat play and toys, British Shorthair, with strongest over-indexing on Cats (musical) (30× the country average). Demographically, the Cats audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cats fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.2 |
| Estimated audience size | 9,932,092 |
Audience persona
The typical Cats fan in Spain is more female, around 46.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 2,928,437 | 1.75× |
| Catalonia | 2,508,252 | 1.4× |
| Andalusia | 2,063,330 | 1.06× |
| Comunidad Valenciana | 1,301,225 | 1.17× |
| Canary Islands | 523,380 | 1.06× |
| Galicia | 436,743 | 0.94× |
| Castilla-La Mancha | 385,157 | 0.96× |
| Region of Murcia | 381,586 | 1.12× |
| Castile and León | 366,770 | 0.85× |
| Basque Autonomous Country | 336,646 | 0.91× |
| Balearic Islands | 315,527 | 1.13× |
| Aragon | 249,999 | 0.95× |
| Principality of Asturias | 191,438 | 0.82× |
| Extremadura | 145,105 | 0.68× |
| Navarre | 94,768 | 0.76× |
| Cantabria | 92,496 | 0.74× |
| La Rioja | 46,713 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cats (musical) | 30× | Music & Radio |
| Cat play and toys | 10.66× | Pets & Animals |
| British Shorthair | 8.93× | Pets & Animals |
| Maine Coon | 9.18× | Pets & Animals |
| Kitten | 6.81× | Pets & Animals |
| Bengal cat | 9.33× | Pets & Animals |
| Siamese cat | 8.22× | Pets & Animals |
| Golden Retriever | 6.6× | Pets & Animals |
| Dog harness | 6.72× | Pets & Animals |
| French Bulldog | 6.24× | Pets & Animals |
| Dog collar | 5.84× | Pets & Animals |
| Cat food | 5.49× | Pets & Animals |
| Labrador Retriever | 5.8× | Pets & Animals |
| Dachshund | 6.22× | Pets & Animals |
| Poodle | 5.51× | Pets & Animals |
| Black cat | 5.95× | Pets & Animals |
| TikTok | 2.32× | Internet & Social Media |
| Rescue dog | 7.82× | Pets & Animals |
| Food and drink | 1.75× | Food & Beverages |
| Dog walking | 4.39× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.96 |
| Community Orientation | OPEN | 1.16 |
| Need for Security | CONSERVATISM | 1.06 |
| Mindfulness | BALANCE | 1.05 |
| DIY Mentality | THRILL | 0.96 |
| Extroversion | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
See Cats audiences in other countries
More Pets & Animals audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Cats have in Spain?
Cats has an estimated audience of 9,932,092 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Cats fans?
60.4% of Cats fans are female, 39.6% are male, with an average age of 46.2 years.
Which brands do Cats fans like most?
Cats fans show strongest brand affinity for Cats (musical) (30×), Cat play and toys (10.66×), and British Shorthair (8.93×) over the country average.
Where do Cats fans live in Spain?
Cats fans in Spain are most concentrated in Community of Madrid (reach 2,928,437), Catalonia (reach 2,508,252), and Andalusia (reach 2,063,330). These three regions account for the largest share of the active audience.
What other brands do Cats fans also like?
Beyond Cats itself, the audience over-indexes on Cat play and toys (10.66×), British Shorthair (8.93×), Maine Coon (9.18×), and Kitten (6.81×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.