Cats Audience in Italy
Cats has an estimated audience of 16,813,198 people in Italy. 59.1% are female, 40.9% are male, average age 44.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Cat play and toys, British Shorthair, Cats (musical), Black cat, Siamese cat.
The average Cats fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Cat play and toys, British Shorthair, Cats (musical), with strongest over-indexing on Cat play and toys (19.49× the country average). Demographically, the Cats audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cats fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.8 |
| Estimated audience size | 16,813,198 |
Audience persona
The typical Cats fan in Italy is more female, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Cat play and toys.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,443,671 | 1.84× |
| Lazio | 2,948,035 | 1.43× |
| Campania | 2,394,926 | 1.27× |
| Sicilia | 1,693,017 | 1.16× |
| Emilia-Romagna | 1,562,967 | 1.14× |
| Veneto | 1,407,898 | 1.06× |
| Piedmont | 1,355,877 | 1.09× |
| Puglia | 1,333,785 | 1.15× |
| Tuscany | 1,281,096 | 1.15× |
| Calabria | 492,669 | 0.96× |
| Liguria | 432,641 | 0.92× |
| Sardinia | 421,739 | 0.89× |
| Marche | 400,069 | 0.96× |
| Abruzzo | 300,643 | 0.81× |
| Trentino-Alto Adige/Südtirol | 292,281 | 0.92× |
| Friuli-Venezia Giulia | 284,050 | 0.9× |
| Umbria | 208,122 | 0.76× |
| Basilicata | 110,446 | 0.72× |
| Molise | 40,133 | 0.5× |
| Aosta Valley | 16,037 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cat play and toys | 19.49× | Pets & Animals |
| British Shorthair | 20.41× | Pets & Animals |
| Cats (musical) | 31.43× | Music & Radio |
| Black cat | 17.82× | Pets & Animals |
| Siamese cat | 15.88× | Pets & Animals |
| Persian cat | 13.9× | Pets & Animals |
| Kitten | 11.08× | Pets & Animals |
| Cat food | 10.06× | Pets & Animals |
| Dog harness | 9.77× | Pets & Animals |
| Animal sanctuary | 13.19× | Pets & Animals |
| Dog collar | 8.12× | Pets & Animals |
| Pet adoption | 14.16× | Pets & Animals |
| Rescue dog | 11.72× | Pets & Animals |
| Shelter Dogs | 9.66× | Pets & Animals |
| Poodle | 7.94× | Pets & Animals |
| Dog health | 6.64× | Pets & Animals |
| Labrador Retriever | 7.05× | Pets & Animals |
| Euphoria | 3.41× | Movies & TV |
| Bengal cat | 8.35× | Pets & Animals |
| Boxer (dog) | 8.12× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Indulgence | JOY | 1.23 |
| Social Media Usage | JOY | 1.05 |
| Luxury Orientation | PREMIUM | 0.95 |
| Creativity | OPEN | 0.94 |
| Community Orientation | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
See Cats audiences in other countries
More Pets & Animals audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Cats have in Italy?
Cats has an estimated audience of 16,813,198 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Cats fans?
59.1% of Cats fans are female, 40.9% are male, with an average age of 44.8 years.
Which brands do Cats fans like most?
Cats fans show strongest brand affinity for Cat play and toys (19.49×), British Shorthair (20.41×), and Cats (musical) (31.43×) over the country average.
Where do Cats fans live in Italy?
Cats fans in Italy are most concentrated in Lombardy (reach 5,443,671), Lazio (reach 2,948,035), and Campania (reach 2,394,926). These three regions account for the largest share of the active audience.
What other brands do Cats fans also like?
Beyond Cats itself, the audience over-indexes on British Shorthair (20.41×), Cats (musical) (31.43×), Black cat (17.82×), and Siamese cat (15.88×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.