A data profile of the people who buy, follow and care about Cats in Italy — modelled from more than twelve digital signal sources. Cats has an estimated audience of 16,813,198 people in Italy.
The average Cats fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cat play and toys, British Shorthair, Cats (musical), with strongest over-indexing on Cat play and toys (19.49× the country average).
Demographically, the Cats audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cats fan in Italy is more female, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Cat play and toys.
The key figures that characterise the Cats profile in Italy.
59.1% are female, 40.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.8 |
| Estimated audience size | 16,813,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Cats audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Where the Cats audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5.5M | 1.84× | |
| 02 | Lazio | ~3M | 1.43× | |
| 03 | Campania | ~2.5M | 1.27× | |
| 04 | Sicilia | ~1.5M | 1.16× | |
| 05 | Puglia | ~1.5M | 1.15× | |
| 06 | Tuscany | ~1.5M | 1.15× | |
| 07 | Emilia-Romagna | ~1.5M | 1.14× | |
| 08 | Piedmont | ~1.5M | 1.09× | |
| 09 | Veneto | ~1.5M | 1.06× | |
| 10 | Calabria | ~500K | 0.96× | |
| 11 | Marche | ~400K | 0.96× | |
| 12 | Liguria | ~400K | 0.92× | |
| 13 | Trentino-Alto Adige/Südtirol | ~300K | 0.92× | |
| 14 | Sardinia | ~400K | 0.90× | |
| 15 | Friuli-Venezia Giulia | ~300K | 0.90× | |
| 16 | Abruzzo | ~300K | 0.81× | |
| 17 | Umbria | ~200K | 0.77× | |
| 18 | Basilicata | ~100K | 0.73× | |
| 19 | Molise | ~40K | 0.56× | |
| 20 | Aosta Valley | ~20K | 0.49× |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 31.43× | ||
| 02 | British Shorthair | Pets & Animals | 20.41× | ||
| 03 | Cat play and toys | Pets & Animals | 19.49× | ||
| 04 | Black cat | Pets & Animals | 17.82× | ||
| 05 | Siamese cat | Pets & Animals | 15.88× | ||
| 06 | Pet adoption | Pets & Animals | 14.16× | ||
| 07 | Persian cat | Pets & Animals | 13.90× | ||
| 08 | Animal sanctuary | Pets & Animals | 13.19× | ||
| 09 | Rescue dog | Pets & Animals | 11.72× | ||
| 10 | Kitten | Pets & Animals | 11.08× | ||
| 11 | Cat food | Pets & Animals | 10.06× | ||
| 12 | Dog harness | Pets & Animals | 9.77× | ||
| 13 | Shelter Dogs | Pets & Animals | 9.66× | ||
| 14 | Bengal cat | Pets & Animals | 8.35× | ||
| 15 | Dog collar | Pets & Animals | 8.12× | ||
| 16 | Boxer (dog) | Pets & Animals | 8.12× | ||
| 17 | Poodle | Pets & Animals | 7.94× | ||
| 18 | Labrador Retriever | Pets & Animals | 7.05× | ||
| 19 | Dog health | Pets & Animals | 6.64× | ||
| 20 | Pet store | Pets & Animals | 5.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.50× | |
| Community Orientation | OPEN | 1.30× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.93× |
Cats has an estimated audience of 16,813,198 people in Italy, concentrated in Lombardy and Lazio.
59.1% of Cats fans are female, 40.9% are male, with an average age of 44.8 years.
Cats fans show strongest brand affinity for Cat play and toys (19.49×), British Shorthair (20.41×), and Cats (musical) (31.43×) over the country average.
Cats fans in Italy are most concentrated in Lombardy (reach ~5.5M), Lazio (reach ~3M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Cats itself, the audience over-indexes on British Shorthair (20.41×), Cats (musical) (31.43×), Black cat (17.82×), and Siamese cat (15.88×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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