A data profile of the people who buy, follow and care about Cats in Mexico — modelled from more than twelve digital signal sources. Cats has an estimated audience of 8,944,796 people in Mexico.
Cats has an estimated audience of 8,944,796 people in Mexico. 54.1% are female, 45.9% are male, average age 33.8.
Demographically, the Cats audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Travelling.
The key figures that characterise the Cats profile in Mexico.
54.1% are female, 45.9% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 33.8 |
| Estimated audience size | 8,944,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Cats audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.25× | |
| Travelling | THRILL | 6.90× | |
| Mindfulness | BALANCE | 2.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Sustainability | BALANCE | 0.97× | |
| Sports Activity | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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