A data profile of the people who buy, follow and care about Cats in India — modelled from more than twelve digital signal sources. Cats has an estimated audience of 8,712,513 people in India.
The average Cats fan in India is 34.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Demographically, the Cats audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The key figures that characterise the Cats profile in India.
25.2% are female, 74.8% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 34.6 |
| Estimated audience size | 8,712,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Cats audience comes from India.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Where the Cats audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tripura | ~20K | 1.66× | |
| 02 | Kerala | ~200K | 1.44× | |
| 03 | Bihar | ~200K | 1.27× | |
| 04 | West Bengal | ~300K | 1.23× | |
| 05 | Assam | ~100K | 1.20× | |
| 06 | Uttar Pradesh | ~500K | 1.16× | |
| 07 | Manipur | ~10K | 1.16× | |
| 08 | Gujarat | ~300K | 1.14× | |
| 09 | Madhya Pradesh | ~200K | 1.13× | |
| 10 | Maharashtra | ~500K | 1.10× | |
| 11 | Mizoram | ~7K | 1.10× | |
| 12 | Odisha | ~100K | 1.06× | |
| 13 | Nagaland | ~6K | 1.02× | |
| 14 | Karnataka | ~200K | 0.99× | |
| 15 | Tamil Nadu | ~200K | 0.99× | |
| 16 | Jammu and Kashmir | ~40K | 0.99× | |
| 17 | Goa | ~9K | 0.99× | |
| 18 | Telangana | ~100K | 0.92× | |
| 19 | Punjab (region) | ~100K | 0.86× | |
| 20 | Rajasthan | ~200K | 0.84× | |
| 21 | Himachal Pradesh | ~30K | 0.83× | |
| 22 | Andhra Pradesh | ~90K | 0.81× | |
| 23 | Meghalaya | ~7K | 0.81× | |
| 24 | Jharkhand | ~60K | 0.78× | |
| 25 | Haryana | ~90K | 0.77× | |
| 26 | Uttarakhand | ~30K | 0.77× | |
| 27 | Chhattisgarh | ~40K | 0.73× | |
| 28 | Arunachal Pradesh | ~4K | 0.68× | |
| 29 | Sikkim | ~2K | 0.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.95× | |
| Extroversion | THRILL | 1.69× | |
| Mindfulness | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.68× | |
| Tradition | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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