A data profile of the people who buy, follow and care about Cats in Austria — modelled from more than twelve digital signal sources. Cats has an estimated audience of 1,645,847 people in Austria.
The average Cats fan in Austria is 42.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Cats (musical), Mamma Mia!, Billa (supermarket), with strongest over-indexing on Cats (musical) (30.14× the country average).
Demographically, the Cats audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cats fan in Austria is more female, around 42.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cats profile in Austria.
61.7% are female, 38.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.8 |
| Estimated audience size | 1,645,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Cats audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Where the Cats audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~700K | 2.11× | |
| 02 | Styria | ~200K | 1.00× | |
| 03 | Lower Austria | ~200K | 0.97× | |
| 04 | Upper Austria | ~200K | 0.97× | |
| 05 | Tyrol | ~100K | 0.88× | |
| 06 | Vorarlberg | ~50K | 0.87× | |
| 07 | Burgenland | ~30K | 0.78× | |
| 08 | Carinthia (state) | ~70K | 0.77× | |
| 09 | Salzburg | ~80K | 0.75× |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 30.14× | ||
| 02 | Mamma Mia! | Movies & TV | 18.10× | ||
| 03 | Wicked (musical) | Music & Radio | 12.58× | ||
| 04 | Mamma Mia! (film) | Movies & TV | 9.19× | ||
| 05 | Fressnapf | Shopping | 3.26× | ||
| 06 | Cat food | Pets & Animals | 2.89× | ||
| 07 | Pet food | Pets & Animals | 2.24× | ||
| 08 | Bipa | Shopping | 1.99× | ||
| 09 | Dogs | Pets & Animals | 1.79× | ||
| 10 | Billa (supermarket) | Shopping | 1.70× | ||
| 11 | McDonald's | Food & Beverages | 1.67× | ||
| 12 | Animal | Pets & Animals | 1.64× | ||
| 13 | Discount stores | Shopping | 1.63× | ||
| 14 | Comedy movies | Movies & TV | 1.58× | ||
| 15 | Rock music | Music & Radio | 1.55× | ||
| 16 | Amazon.com | Shopping | 1.54× | ||
| 17 | GMX Mail | Internet & Social Media | 1.54× | ||
| 18 | Crafts | Home & Garden | 1.53× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Germany | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.74× | |
| Price Sensitivity | PREMIUM | 1.65× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Travelling | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Cats has an estimated audience of 1,645,847 people in Austria, concentrated in Vienna and Lower Austria.
61.7% of Cats fans are female, 38.3% are male, with an average age of 42.8 years.
Cats fans show strongest brand affinity for Cats (musical) (30.14×), Mamma Mia! (18.1×), and Billa (supermarket) (1.7×) over the country average.
Cats fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cats itself, the audience over-indexes on Mamma Mia! (18.1×), Billa (supermarket) (1.7×), Amazon.com (1.54×), and Mamma Mia! (film) (9.19×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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