A data profile of the people who buy, follow and care about Animal in Austria — modelled from more than twelve digital signal sources. Animal has an estimated audience of 2,045,552 people in Austria.
The average Animal fan in Austria is 41.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Hobby, with strongest over-indexing on Kronen Zeitung (1.84× the country average).
Demographically, the Animal audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Animal fan in Austria is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Animal profile in Austria.
60.1% are female, 39.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 41.2 |
| Estimated audience size | 2,045,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Animal audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
Where the Animal audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~90K | 1.22× | |
| 02 | Tyrol | ~200K | 1.17× | |
| 03 | Lower Austria | ~300K | 0.99× | |
| 04 | Upper Austria | ~300K | 0.99× | |
| 05 | Salzburg | ~100K | 0.98× | |
| 06 | Carinthia (state) | ~100K | 0.97× | |
| 07 | Vienna | ~400K | 0.93× | |
| 08 | Styria | ~200K | 0.91× | |
| 09 | Burgenland | ~50K | 0.90× |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siberian Husky | Pets & Animals | 2.34× | ||
| 02 | Beagle | Pets & Animals | 2.34× | ||
| 03 | Fressnapf | Shopping | 2.18× | ||
| 04 | Hobby | Home & Garden | 2.14× | ||
| 05 | French Bulldog | Pets & Animals | 2.10× | ||
| 06 | Politics | Politics & Society | 1.94× | ||
| 07 | Kronen Zeitung | News | 1.84× | ||
| 08 | Italian cuisine | Food & Beverages | 1.83× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.78× | ||
| 10 | Blues music | Music & Radio | 1.77× | ||
| 11 | Dogs | Pets & Animals | 1.74× | ||
| 12 | Gambling | Games | 1.73× | ||
| 13 | Toys | Games | 1.72× | ||
| 14 | Pet food | Pets & Animals | 1.67× | ||
| 15 | Distilled beverage | Food & Beverages | 1.63× | ||
| 16 | Bicycle | Cars & Mobility | 1.61× | ||
| 17 | Billa (supermarket) | Shopping | 1.59× | ||
| 18 | Hair products | Beauty & Wellness | 1.59× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Psychology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.44× | |
| Community Orientation | OPEN | 1.36× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Indulgence | JOY | 0.94× |
Animal has an estimated audience of 2,045,552 people in Austria, concentrated in Vienna and Lower Austria.
60.1% of Animal fans are female, 39.9% are male, with an average age of 41.2 years.
Animal fans show strongest brand affinity for Kronen Zeitung (1.84×), Billa (supermarket) (1.59×), and Hobby (2.14×) over the country average.
Animal fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Animal itself, the audience over-indexes on Billa (supermarket) (1.59×), Hobby (2.14×), Politics (1.94×), and WhatsApp (1.53×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.