A data profile of the people who buy, follow and care about Animal in Netherlands — modelled from more than twelve digital signal sources. Animal has an estimated audience of 4,489,397 people in Netherlands.
The average Animal fan in Netherlands is 45.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), French Bulldog, Sunweb, with strongest over-indexing on Jumbo (supermarket) (1.55× the country average).
Demographically, the Animal audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Animal fan in Netherlands is more female, around 45.0 years old, with strong Pet Ownership tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Animal profile in Netherlands.
60.0% are female, 40.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.0 |
| Estimated audience size | 4,489,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Animal audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
Where the Animal audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1.5M | 1.58× | |
| 02 | North Holland | ~1.5M | 1.54× | |
| 03 | Flevoland | ~100K | 1.18× | |
| 04 | North Brabant | ~700K | 0.99× | |
| 05 | Limburg | ~300K | 0.96× | |
| 06 | Gelderland | ~500K | 0.95× | |
| 07 | Overijssel | ~300K | 0.93× | |
| 08 | Utrecht | ~300K | 0.87× | |
| 09 | Friesland | ~100K | 0.85× | |
| 10 | Groningen | ~100K | 0.84× | |
| 11 | Drenthe | ~100K | 0.82× | |
| 12 | Zeeland | ~80K | 0.80× |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 2.75× | ||
| 02 | Beagle | Pets & Animals | 2.40× | ||
| 03 | Shih Tzu | Pets & Animals | 2.40× | ||
| 04 | Black cat | Pets & Animals | 2.37× | ||
| 05 | French Bulldog | Pets & Animals | 2.30× | ||
| 06 | Poodle | Pets & Animals | 2.27× | ||
| 07 | Dachshund | Pets & Animals | 2.22× | ||
| 08 | Border Collie | Pets & Animals | 2.21× | ||
| 09 | Rottweiler | Pets & Animals | 2.19× | ||
| 10 | Bulldog | Pets & Animals | 2.09× | ||
| 11 | Sunweb | Travel & Leisure | 2.08× | ||
| 12 | Golden Retriever | Pets & Animals | 2.06× | ||
| 13 | Labrador Retriever | Pets & Animals | 2.02× | ||
| 14 | Veterinary medicine | Business & Career | 1.89× | ||
| 15 | Animal rights | Politics & Society | 1.76× | ||
| 16 | Pet store | Pets & Animals | 1.75× | ||
| 17 | Real property | Home & Garden | 1.67× | ||
| 18 | Pet food | Pets & Animals | 1.63× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.55× | ||
| 20 | Charity and causes | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.61× | |
| Community Orientation | OPEN | 1.32× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.93× | |
| Family Orientation | CONSERVATISM | 0.97× |
Animal has an estimated audience of 4,489,397 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.0% of Animal fans are female, 40.0% are male, with an average age of 45.0 years.
Animal fans show strongest brand affinity for Jumbo (supermarket) (1.55×), French Bulldog (2.3×), and Sunweb (2.08×) over the country average.
Animal fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Animal itself, the audience over-indexes on French Bulldog (2.3×), Sunweb (2.08×), Charity and causes (1.51×), and Dachshund (2.22×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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