A data profile of the people who buy, follow and care about Real property in Netherlands — modelled from more than twelve digital signal sources. Real property has an estimated audience of 1,673,962 people in Netherlands.
The average Real property fan in Netherlands is 48.2 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Mortgage loans, Luxury real estate, Algemeen Dagblad, with strongest over-indexing on Mortgage loans (7.49× the country average).
Demographically, the Real property audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Real property fan in Netherlands is balanced, around 48.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Real property profile in Netherlands.
50.5% are female, 49.5% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 48.2 |
| Estimated audience size | 1,673,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Real property audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~60K | 1.08× | |
| 02 | Limburg | ~100K | 1.04× | |
| 03 | Overijssel | ~100K | 1.02× | |
| 04 | Utrecht | ~100K | 1.01× | |
| 05 | Friesland | ~60K | 1.00× | |
| 06 | Drenthe | ~50K | 1.00× | |
| 07 | Flevoland | ~50K | 1.00× | |
| 08 | Zeeland | ~40K | 1.00× | |
| 09 | Gelderland | ~200K | 0.99× | |
| 10 | North Holland | ~300K | 0.98× | |
| 11 | North Brabant | ~300K | 0.98× | |
| 12 | Zuid-Holland | ~400K | 0.96× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage loans | Business & Career | 7.49× | ||
| 02 | Luxury real estate | Business & Career | 7.09× | ||
| 03 | Real estate broker | Home & Garden | 6.46× | ||
| 04 | Broker | Business & Career | 4.53× | ||
| 05 | Resort | Travel & Leisure | 4.18× | ||
| 06 | Bedroom | Home & Garden | 4.00× | ||
| 07 | Finance | Business & Career | 3.95× | ||
| 08 | Apartment | Business & Career | 3.58× | ||
| 09 | Living room | Home & Garden | 3.56× | ||
| 10 | House | Home & Garden | 3.39× | ||
| 11 | Kitchen | Home & Garden | 3.12× | ||
| 12 | ABN AMRO | Business & Career | 2.91× | ||
| 13 | Voetbalprimeur | Sports | 2.77× | ||
| 14 | IKEA | Home & Garden | 2.58× | ||
| 15 | Rabobank | Business & Career | 2.54× | ||
| 16 | De Telegraaf | News | 2.46× | ||
| 17 | Algemeen Dagblad | News | 2.43× | ||
| 18 | NU.nl | News | 2.39× | ||
| 19 | RTL Nieuws | Movies & TV | 2.37× | ||
| 20 | Internet & Social Media | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.78× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.46× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.64× |
Real property has an estimated audience of 1,673,962 people in Netherlands, concentrated in Zuid-Holland and North Holland.
50.5% of Real property fans are female, 49.5% are male, with an average age of 48.2 years.
Real property fans show strongest brand affinity for Mortgage loans (7.49×), Luxury real estate (7.09×), and Algemeen Dagblad (2.43×) over the country average.
Real property fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Luxury real estate (7.09×), Algemeen Dagblad (2.43×), House (3.39×), and IKEA (2.58×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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