A data profile of the people who buy, follow and care about Resort in Netherlands — modelled from more than twelve digital signal sources. Resort has an estimated audience of 2,549,843 people in Netherlands.
The average Resort fan in Netherlands is 45.9 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Real property, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.85× the country average).
Demographically, the Resort audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Resort fan in Netherlands is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Resort profile in Netherlands.
58.8% are female, 41.2% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.9 |
| Estimated audience size | 2,549,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Resort audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.57× | |
| 02 | Flevoland | ~90K | 1.30× | |
| 03 | Zuid-Holland | ~700K | 1.16× | |
| 04 | North Brabant | ~400K | 1.09× | |
| 05 | Utrecht | ~200K | 1.02× | |
| 06 | Gelderland | ~300K | 0.96× | |
| 07 | Overijssel | ~200K | 0.93× | |
| 08 | Groningen | ~80K | 0.91× | |
| 09 | Limburg | ~200K | 0.89× | |
| 10 | Friesland | ~80K | 0.87× | |
| 11 | Zeeland | ~50K | 0.83× | |
| 12 | Drenthe | ~60K | 0.79× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 4.18× | ||
| 02 | Summer vacation | Travel & Leisure | 3.40× | ||
| 03 | Travel website | Travel & Leisure | 2.19× | ||
| 04 | TripAdvisor | Travel & Leisure | 2.14× | ||
| 05 | Center Parcs | Travel & Leisure | 2.09× | ||
| 06 | Refrigerator | Home & Garden | 2.06× | ||
| 07 | Cruises | Travel & Leisure | 2.04× | ||
| 08 | Trivago | Travel & Leisure | 1.99× | ||
| 09 | TUI | Travel & Leisure | 1.96× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.85× | ||
| 11 | Internet & Social Media | 1.83× | |||
| 12 | Lodging | Travel & Leisure | 1.77× | ||
| 13 | Hornbach | Shopping | 1.70× | ||
| 14 | Hair products | Beauty & Wellness | 1.70× | ||
| 15 | Rabobank | Business & Career | 1.68× | ||
| 16 | Walking | Sports | 1.68× | ||
| 17 | Charity and causes | Business & Career | 1.66× | ||
| 18 | Aldi | Shopping | 1.61× | ||
| 19 | Spas | Beauty & Wellness | 1.58× | ||
| 20 | Trousers | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Indulgence | JOY | 1.44× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Social Media Usage | JOY | 0.94× | |
| Individualism | JOY | 0.95× |
Resort has an estimated audience of 2,549,843 people in Netherlands, concentrated in North Holland and Zuid-Holland.
58.8% of Resort fans are female, 41.2% are male, with an average age of 45.9 years.
Resort fans show strongest brand affinity for Jumbo (supermarket) (1.85×), Real property (4.18×), and WhatsApp (1.83×) over the country average.
Resort fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Real property (4.18×), WhatsApp (1.83×), Rabobank (1.68×), and Hornbach (1.7×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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