Resort Audience in Mexico
Resort has an estimated audience of 4,948,739 people in Mexico. 52.4% are female, 47.6% are male, average age 37.5. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Travel agency, MSN, Catholic Church, Banana, Sarcasm.
The average Resort fan in Mexico is 37.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Travel agency, MSN, Catholic Church, with strongest over-indexing on Travel agency (3.96× the country average). Demographically, the Resort audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Resort fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 37.5 |
| Estimated audience size | 4,948,739 |
Audience persona
The typical Resort fan in Mexico is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Travel agency.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 603,867 | 0.89× |
| Distrito Federal | 484,556 | 0.74× |
| Jalisco | 388,576 | 1.06× |
| Baja California | 269,967 | 1.31× |
| Veracruz (state) | 259,177 | 0.89× |
| Nuevo Leon | 256,960 | 0.87× |
| Puebla | 250,558 | 0.95× |
| Guanajuato | 160,765 | 0.69× |
| Yucatan | 148,508 | 1.44× |
| Baja California Sur | 147,779 | 3.74× |
| Chihuahua | 141,236 | 0.82× |
| Chiapas | 117,352 | 0.79× |
| Guerrero | 117,069 | 0.93× |
| Michoacan de Ocampo | 111,074 | 0.65× |
| Coahuila de Zaragoza | 98,172 | 0.66× |
| Hidalgo | 97,003 | 0.81× |
| Nayarit | 82,914 | 1.73× |
| Morelos | 72,193 | 0.84× |
| Durango | 58,047 | 0.85× |
| Aguascalientes | 42,126 | 0.67× |
| Tlaxcala | 30,531 | 0.54× |
| Zacatecas | 30,103 | 0.48× |
| Campeche | 29,489 | 0.78× |
| Colima | 27,048 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel agency | 3.96× | Travel & Leisure |
| MSN | 3.2× | News |
| Catholic Church | 2.66× | Politics & Society |
| Banana | 2.79× | Food & Beverages |
| Sarcasm | 2.71× | Politics & Society |
| El País | 2.98× | News |
| Dentistry | 3× | Business & Career |
| Game consoles | 1.79× | Technology & Electronics |
| Pedro Pascal | 2.14× | Movies & TV |
| Breastfeeding | 3.02× | Kids & Family |
| Broadcasting of sports events | 2.97× | Movies & TV |
| Freeware | 2.21× | Technology & Electronics |
| Avocado | 3.08× | Food & Beverages |
| Office 365 | 2.33× | Technology & Electronics |
| Bruce Willis | 2.45× | Movies & TV |
| Real estate broker | 3.24× | Home & Garden |
| Sexology | 2.64× | Kids & Family |
| Papaya | 3× | Food & Beverages |
| High school | 2.88× | Business & Career |
| Pineapple | 3.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.15 |
| Risk Appetite | THRILL | 1.41 |
| Urban Lifestyle | OPEN | 1.34 |
| Quality Awareness | PREMIUM | 1.3 |
| Spirituality | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
See Resort audiences in other countries
More Travel & Leisure audiences in Mexico
- Boutiques (9,460,839)
- Gastronomy (9,271,277)
- Spas (8,992,872)
- Parties (8,705,976)
- Beauty salons (8,025,304)
Frequently asked questions
How many fans does Resort have in Mexico?
Resort has an estimated audience of 4,948,739 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Resort fans?
52.4% of Resort fans are female, 47.6% are male, with an average age of 37.5 years.
Which brands do Resort fans like most?
Resort fans show strongest brand affinity for Travel agency (3.96×), MSN (3.2×), and Catholic Church (2.66×) over the country average.
Where do Resort fans live in Mexico?
Resort fans in Mexico are most concentrated in State of Mexico (reach 603,867), Distrito Federal (reach 484,556), and Jalisco (reach 388,576). These three regions account for the largest share of the active audience.
What other brands do Resort fans also like?
Beyond Resort itself, the audience over-indexes on MSN (3.2×), Catholic Church (2.66×), Banana (2.79×), and Sarcasm (2.71×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.