Resort Audience in Italy
Resort has an estimated audience of 14,387,936 people in Italy. 56.0% are female, 44.0% are male, average age 45.8. Top regions: Lombardy, Sicilia, Lazio. Top brand affinities: WhatsApp, Personal finance, Wikipedia, Mediaset, Champagne.
The average Resort fan in Italy is 45.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Lazio. Top brand affinities include WhatsApp, Personal finance, Wikipedia, with strongest over-indexing on WhatsApp (1.93× the country average). Demographically, the Resort audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Resort fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 45.8 |
| Estimated audience size | 14,387,936 |
Audience persona
The typical Resort fan in Italy is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
Resort fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 0.91× |
| Sicilia | ~2M | 1.46× |
| Lazio | ~2M | 1.03× |
| Campania | ~1.5M | 1.05× |
| Emilia-Romagna | ~1.5M | 1.07× |
| Puglia | ~1M | 1.18× |
| Veneto | ~1M | 0.85× |
| Tuscany | ~900K | 0.95× |
| Piedmont | ~900K | 0.83× |
| Calabria | ~500K | 1.16× |
| Sardinia | ~500K | 1.19× |
| Marche | ~400K | 0.99× |
| Liguria | ~300K | 0.81× |
| Abruzzo | ~300K | 0.89× |
| Trentino-Alto Adige/Südtirol | ~300K | 0.97× |
| Friuli-Venezia Giulia | ~200K | 0.87× |
| Umbria | ~200K | 0.94× |
| Basilicata | ~200K | 1.63× |
| Molise | ~60K | 0.87× |
| Aosta Valley | ~30K | 0.87× |
Top brand affinities of Resort fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.93× | Internet & Social Media | |
| Personal finance | 1.59× | Business & Career |
| Wikipedia | 2.46× | Internet & Social Media |
| Mediaset | 2.23× | Technology & Electronics |
| Champagne | 2.27× | Food & Beverages |
| Volunteering | 1.61× | Politics & Society |
| Travel agency | 2.38× | Travel & Leisure |
| General practitioner | 2.11× | Health |
| Day spa | 1.97× | Beauty & Wellness |
| Satire | 2.1× | Literature |
| Seaside resort | 1.93× | Travel & Leisure |
| Cruises | 1.53× | Travel & Leisure |
| Trivago | 1.71× | Travel & Leisure |
| Bed and breakfast | 1.56× | Travel & Leisure |
| Breastfeeding | 2.75× | Kids & Family |
| HVAC | 1.61× | Home & Garden |
| Sauna | 1.93× | Home & Garden |
| Doctor of Medicine | 1.9× | Business & Career |
| Dentistry | 1.67× | Business & Career |
| Rose | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.32 |
| Career Orientation | POWER | 1.26 |
| Indulgence | JOY | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
| Travelling | THRILL | 1.2 |
| Quality Awareness | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
See Resort audiences in other countries
More Travel & Leisure audiences in Italy
- Boutiques (21,768,464)
- Shopping malls (19,393,822)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
Frequently asked questions
How many fans does Resort have in Italy?
Resort has an estimated audience of 14,387,936 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Resort fans?
56.0% of Resort fans are female, 44.0% are male, with an average age of 45.8 years.
Which brands do Resort fans like most?
Resort fans show strongest brand affinity for WhatsApp (1.93×), Personal finance (1.59×), and Wikipedia (2.46×) over the country average.
Where do Resort fans live in Italy?
Resort fans in Italy are most concentrated in Lombardy (reach ~2.5M), Sicilia (reach ~2M), and Lazio (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Resort fans also like?
Beyond Resort itself, the audience over-indexes on Personal finance (1.59×), Wikipedia (2.46×), Mediaset (2.23×), and Champagne (2.27×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.