A data profile of the people who buy, follow and care about Bed and breakfast in Italy — modelled from more than twelve digital signal sources. Bed and breakfast has an estimated audience of 7,431,721 people in Italy.
The average Bed and breakfast fan in Italy is 46.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Lodging, Breakfast, with strongest over-indexing on Message in a Bottle (film) (1.55× the country average).
Demographically, the Bed and breakfast audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bed and breakfast fan in Italy is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Bed and breakfast profile in Italy.
61.5% are female, 38.5% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 46.4 |
| Estimated audience size | 7,431,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Bed and breakfast audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 19.7% |
| United States | 15.9% |
| United Kingdom | 7.4% |
Where the Bed and breakfast audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~700K | 1.21× | |
| 02 | Sardinia | ~200K | 1.15× | |
| 03 | Lazio | ~1M | 1.12× | |
| 04 | Piedmont | ~600K | 1.12× | |
| 05 | Puglia | ~600K | 1.12× | |
| 06 | Liguria | ~200K | 1.08× | |
| 07 | Sicilia | ~700K | 1.07× | |
| 08 | Emilia-Romagna | ~600K | 1.05× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.04× | |
| 10 | Lombardy | ~1.5M | 1.03× | |
| 11 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 12 | Campania | ~800K | 1.00× | |
| 13 | Tuscany | ~500K | 1.00× | |
| 14 | Umbria | ~100K | 0.96× | |
| 15 | Marche | ~200K | 0.93× | |
| 16 | Abruzzo | ~200K | 0.93× | |
| 17 | Calabria | ~200K | 0.86× | |
| 18 | Aosta Valley | ~20K | 0.84× | |
| 19 | Molise | ~30K | 0.81× | |
| 20 | Basilicata | ~50K | 0.80× |
The strongest cross-interests of the Bed and breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast | Food & Beverages | 2.26× | ||
| 02 | Lodging | Travel & Leisure | 2.11× | ||
| 03 | Tour operator | Travel & Leisure | 2.01× | ||
| 04 | Rural tourism | Travel & Leisure | 1.88× | ||
| 05 | Villa | Travel & Leisure | 1.78× | ||
| 06 | Coop | Food & Beverages | 1.75× | ||
| 07 | Door | Home & Garden | 1.73× | ||
| 08 | Dwelling | Home & Garden | 1.69× | ||
| 09 | Roof | Home & Garden | 1.66× | ||
| 10 | Il Mattino | News | 1.65× | ||
| 11 | Pharmacy | Business & Career | 1.64× | ||
| 12 | SuperEnalotto | Games | 1.59× | ||
| 13 | Hat | Fashion & Accessoires | 1.59× | ||
| 14 | Resort | Travel & Leisure | 1.56× | ||
| 15 | Message in a Bottle (film) | Movies & TV | 1.55× | ||
| 16 | Comfort | Travel & Leisure | 1.55× | ||
| 17 | Building | Home & Garden | 1.54× | ||
| 18 | Pastry | Food & Beverages | 1.52× | ||
| 19 | Voluntary association | Politics & Society | 1.51× | ||
| 20 | Google Maps | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.16× | |
| Price Sensitivity | PREMIUM | 1.16× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.63× | |
| Community Orientation | OPEN | 0.66× | |
| Risk Appetite | THRILL | 0.69× |
Bed and breakfast has an estimated audience of 7,431,721 people in Italy, concentrated in Lombardy and Lazio.
61.5% of Bed and breakfast fans are female, 38.5% are male, with an average age of 46.4 years.
Bed and breakfast fans show strongest brand affinity for Message in a Bottle (film) (1.55×), Lodging (2.11×), and Breakfast (2.26×) over the country average.
Bed and breakfast fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bed and breakfast itself, the audience over-indexes on Lodging (2.11×), Breakfast (2.26×), Coop (1.75×), and Voluntary association (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bed and breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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