Rascasse Audience Intelligence

Bed and breakfast Audience in Germany

A data profile of the people who buy, follow and care about Bed and breakfast in Germany — modelled from more than twelve digital signal sources. Bed and breakfast has an estimated audience of 862,854 people in Germany.

#32among Travel type in Germany#148among Touchpoint in Germany#589in Travel & Leisure

The average Bed and breakfast fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include B&B Hotels, Business travel, Movies, with strongest over-indexing on B&B Hotels (13.98× the country average).

Demographically, the Bed and breakfast audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bed and breakfast fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for B&B Hotels.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed and breakfast profile in Germany.

Audience size
863K
in Germany
Gender
62.9%♀
37.1% male
Age
40.9
average years
Country rank
#7406
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed and breakfast fans

62.9% are female, 37.1% are male, average age 40.9.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Bed and breakfast audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age40.9
Estimated audience size862,854
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bed and breakfast audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Bed and breakfast audience comes from Germany.

Worldwide audience distribution share by country for Bed and breakfast
CountryShare
Italy19.7%
United States15.9%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed and breakfast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bed and breakfast fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.56×
02Baden-Württemberg~100K1.16×
03Bayern~200K1.14×
04Schleswig-Holstein~30K1.11×
05Bremen~8K1.07×
06Rheinland-Pfalz~50K1.05×
07Hamburg~20K1.03×
08Nordrhein-Westfalen~200K1.01×
09Niedersachsen~80K0.98×
10Berlin~40K0.93×
11Brandenburg~20K0.76×
12Saarland~8K0.76×
13Sachsen~30K0.72×
14Thüringen~10K0.67×
15Mecklenburg-Vorpommern~10K0.67×
16Sachsen-Anhalt~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Bed and breakfast, Germany
0.58×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed and breakfast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed and breakfast audience
#·InterestCategoryAffinity×
01B&B HotelsTravel & Leisure13.98×
02Business travelBusiness & Career9.79×
03Organic horticultureFood & Beverages5.20×
04Boutique hotelTravel & Leisure5.07×
05Mountain resortTravel & Leisure4.68×
06Apartment hotelTravel & Leisure4.62×
07Holiday cottageTravel & Leisure4.16×
08SkyscannerTravel & Leisure3.62×
09LodgingTravel & Leisure3.48×
10RyanairTravel & Leisure3.09×
11GardenerHome & Garden2.59×
12AirbnbTravel & Leisure2.55×
13BauhausShopping2.37×
14MoviesMovies & TV2.12×
15DesignHome & Garden2.02×
16SportsSports1.82×
17Arts and musicArts & Culture1.74×
18ShoppingShopping1.71×
19TechnologyTechnology & Electronics1.63×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed and breakfast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed and breakfast audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.76×
TravellingTHRILL2.14×
Healthy LifestyleBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed and breakfast audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed and breakfast have in Germany?

Bed and breakfast has an estimated audience of 862,854 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Bed and breakfast fans?

62.9% of Bed and breakfast fans are female, 37.1% are male, with an average age of 40.9 years.

03

Which brands do Bed and breakfast fans like most?

Bed and breakfast fans show strongest brand affinity for B&B Hotels (13.98×), Business travel (9.79×), and Movies (2.12×) over the country average.

04

Where do Bed and breakfast fans live in Germany?

Bed and breakfast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Hessen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bed and breakfast fans also like?

Beyond Bed and breakfast itself, the audience over-indexes on Business travel (9.79×), Movies (2.12×), Design (2.02×), and Ryanair (3.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Bed and breakfast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bed and breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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