Bed and breakfast Audience in Germany
Bed and breakfast has an estimated audience of 862,854 people in Germany. 62.9% are female, 37.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: B&B Hotels, Business travel, Movies, Ryanair, Design.
The average Bed and breakfast fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include B&B Hotels, Business travel, Movies, with strongest over-indexing on B&B Hotels (13.98× the country average). Demographically, the Bed and breakfast audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Bed and breakfast fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 40.9 |
| Estimated audience size | 862,854 |
Audience persona
The typical Bed and breakfast fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for B&B Hotels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,571 | 1.02× |
| Hessen | 180,742 | 2.75× |
| Bayern | 159,925 | 1.15× |
| Baden-Württemberg | 134,820 | 1.15× |
| Niedersachsen | 82,341 | 0.98× |
| Rheinland-Pfalz | 44,729 | 1.03× |
| Berlin | 37,651 | 0.98× |
| Schleswig-Holstein | 34,161 | 1.1× |
| Sachsen | 28,327 | 0.67× |
| Hamburg | 20,614 | 1.06× |
| Brandenburg | 19,506 | 0.73× |
| Thüringen | 13,382 | 0.61× |
| Sachsen-Anhalt | 11,281 | 0.5× |
| Mecklenburg-Vorpommern | 10,148 | 0.62× |
| Saarland | 7,400 | 0.7× |
| Bremen | 7,041 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B&B Hotels | 13.98× | Travel & Leisure |
| Business travel | 9.79× | Business & Career |
| Movies | 2.12× | Movies & TV |
| Ryanair | 3.09× | Travel & Leisure |
| Design | 2.02× | Home & Garden |
| Sports | 1.82× | Sports |
| Natural World | 2.78× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Shopping | 1.71× | Shopping |
| Airbnb | 2.55× | Travel & Leisure |
| Food and drink | 1.55× | Food & Beverages |
| Bauhaus | 2.37× | Shopping |
| Lodging | 3.48× | Travel & Leisure |
| Holiday cottage | 4.16× | Travel & Leisure |
| Skyscanner | 3.62× | Travel & Leisure |
| Organic horticulture | 5.2× | Food & Beverages |
| Apartment hotel | 4.62× | Travel & Leisure |
| Sex and the City | 2.78× | Movies & TV |
| Technology | 1.63× | Technology & Electronics |
| Mountain resort | 4.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.74 |
| Indulgence | JOY | 1.58 |
| Travelling | THRILL | 1.57 |
| Tradition | CONSERVATISM | 1.55 |
| Community Orientation | OPEN | 1.34 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.7% |
| United States | 15.9% |
| United Kingdom | 7.4% |
See Bed and breakfast audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Bed and breakfast have in Germany?
Bed and breakfast has an estimated audience of 862,854 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Bed and breakfast fans?
62.9% of Bed and breakfast fans are female, 37.1% are male, with an average age of 40.9 years.
Which brands do Bed and breakfast fans like most?
Bed and breakfast fans show strongest brand affinity for B&B Hotels (13.98×), Business travel (9.79×), and Movies (2.12×) over the country average.
Where do Bed and breakfast fans live in Germany?
Bed and breakfast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,571), Hessen (reach 180,742), and Bayern (reach 159,925). These three regions account for the largest share of the active audience.
What other brands do Bed and breakfast fans also like?
Beyond Bed and breakfast itself, the audience over-indexes on Business travel (9.79×), Movies (2.12×), Ryanair (3.09×), and Design (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bed and breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.