Technology Audience in Germany
A data profile of the people who buy, follow and care about Technology in Germany — modelled from more than twelve digital signal sources. Technology has an estimated audience of 18,590,887 people in Germany.
The average Technology fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Credit (finance), Bohemianism, Flip-flops, with strongest over-indexing on Credit (finance) (1.57× the country average).
Demographically, the Technology audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 16 regions tracked by Rascasse.
The typical Technology fan in Germany is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Credit (finance).
At a glance
The key figures that characterise the Technology profile in Germany.
Search interest · 12-month trend
Demographics of Technology fans
51.3% are female, 48.7% are male, average age 39.5.
Gender split
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.5 |
| Estimated audience size | 18,590,887 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Technology audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.9% |
| India | 5.7% |
Geography
Where the Technology audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~2M | 1.45× | |
| 02 | Berlin | ~1M | 1.32× | |
| 03 | Bayern | ~3.5M | 1.12× | |
| 04 | Hamburg | ~500K | 1.10× | |
| 05 | Thüringen | ~500K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~4M | 1.04× | |
| 07 | Baden-Württemberg | ~2.5M | 1.04× | |
| 08 | Bremen | ~200K | 1.04× | |
| 09 | Rheinland-Pfalz | ~900K | 0.95× | |
| 10 | Saarland | ~200K | 0.94× | |
| 11 | Brandenburg | ~500K | 0.90× | |
| 12 | Niedersachsen | ~1.5M | 0.88× | |
| 13 | Sachsen | ~800K | 0.87× | |
| 14 | Sachsen-Anhalt | ~400K | 0.87× | |
| 15 | Schleswig-Holstein | ~600K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~300K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Technology audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish oil | Health | 3.04× | ||
| 02 | Ritz-Carlton Hotel Company | Travel & Leisure | 2.04× | ||
| 03 | CorePower Yoga | Sports | 2.04× | ||
| 04 | Eyelid | Beauty & Wellness | 2.00× | ||
| 05 | 77Onlineshop | Shopping | 1.71× | ||
| 06 | Flip-flops | Fashion & Accessoires | 1.60× | ||
| 07 | Credit (finance) | Business & Career | 1.57× | ||
| 08 | The SM Store | Fashion & Accessoires | 1.56× | ||
| 09 | Bohemianism | Fashion & Accessoires | 1.51× |
Personality of the Technology audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.00× | |
| Quality Awareness | PREMIUM | 0.96× | |
| DIY Mentality | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Individualism | JOY | 0.70× |
Frequently asked questions
How many fans does Technology have in Germany?
Technology has an estimated audience of 18,590,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Technology fans?
51.3% of Technology fans are female, 48.7% are male, with an average age of 39.5 years.
Which brands do Technology fans like most?
Technology fans show strongest brand affinity for Credit (finance) (1.57×), Bohemianism (1.51×), and Flip-flops (1.6×) over the country average.
Where do Technology fans live in Germany?
Technology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~3.5M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Technology fans also like?
Beyond Technology itself, the audience over-indexes on Bohemianism (1.51×), Flip-flops (1.6×), Fish oil (3.04×), and 77Onlineshop (1.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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