Technology Audience in Germany
Technology has an estimated audience of 18,590,887 people in Germany. 51.3% are female, 48.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Credit (finance), Bohemianism, Flip-flops, Fish oil, 77Onlineshop.
The average Technology fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Credit (finance), Bohemianism, Flip-flops, with strongest over-indexing on Credit (finance) (1.57× the country average). Demographically, the Technology audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Technology fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.5 |
| Estimated audience size | 18,590,887 |
Audience persona
The typical Technology fan in Germany is balanced, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Credit (finance).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,196,704 | 1.03× |
| Bayern | 3,413,998 | 1.14× |
| Baden-Württemberg | 2,646,753 | 1.04× |
| Hessen | 2,188,581 | 1.54× |
| Niedersachsen | 1,595,553 | 0.88× |
| Berlin | 1,189,262 | 1.43× |
| Rheinland-Pfalz | 893,339 | 0.96× |
| Sachsen | 780,360 | 0.86× |
| Schleswig-Holstein | 583,155 | 0.87× |
| Brandenburg | 512,854 | 0.89× |
| Hamburg | 498,566 | 1.19× |
| Thüringen | 446,051 | 0.94× |
| Sachsen-Anhalt | 371,316 | 0.77× |
| Mecklenburg-Vorpommern | 232,124 | 0.65× |
| Saarland | 189,377 | 0.83× |
| Bremen | 153,048 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Credit (finance) | 1.57× | Business & Career |
| Bohemianism | 1.51× | Fashion & Accessoires |
| Flip-flops | 1.6× | Fashion & Accessoires |
| Fish oil | 3.04× | Health |
| 77Onlineshop | 1.71× | Shopping |
| Eyelid | 2× | Beauty & Wellness |
| Ritz-Carlton Hotel Company | 2.04× | Travel & Leisure |
| CorePower Yoga | 2.04× | Sports |
| The SM Store | 1.56× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.18 |
| Indulgence | JOY | 1.17 |
| Career Orientation | POWER | 1.06 |
| Pet Ownership | JOY | 1.01 |
| Risk Appetite | THRILL | 1.01 |
| Need for Security | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 7.0% |
| India | 5.7% |
See Technology audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Technology have in Germany?
Technology has an estimated audience of 18,590,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Technology fans?
51.3% of Technology fans are female, 48.7% are male, with an average age of 39.5 years.
Which brands do Technology fans like most?
Technology fans show strongest brand affinity for Credit (finance) (1.57×), Bohemianism (1.51×), and Flip-flops (1.6×) over the country average.
Where do Technology fans live in Germany?
Technology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,196,704), Bayern (reach 3,413,998), and Baden-Württemberg (reach 2,646,753). These three regions account for the largest share of the active audience.
What other brands do Technology fans also like?
Beyond Technology itself, the audience over-indexes on Bohemianism (1.51×), Flip-flops (1.6×), Fish oil (3.04×), and 77Onlineshop (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.