Rascasse Audience Intelligence

Technology Audience in United States

A data profile of the people who buy, follow and care about Technology in United States — modelled from more than twelve digital signal sources. Technology has an estimated audience of 86,702,035 people in United States.

#51among Lifestyle cluster in United States#90among Topic in United States#9in Technology & Electronics

The average Technology fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Korean movies, Payap University, Chandrakasem Rajabhat University, with strongest over-indexing on Korean movies (1.7× the country average).

Demographically, the Technology audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.

The typical Technology fan in United States is balanced, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Korean movies.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Technology profile in United States.

Audience size
86.7M
in United States
Gender
51.1%♀
48.9% male
Age
39.4
average years
Country rank
#113
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technology fans

51.1% are female, 48.9% are male, average age 39.4.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Technology audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.4
Estimated audience size86,702,035
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Technology audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Technology audience comes from United States.

Worldwide audience distribution share by country for Technology
CountryShare
United States19.7%
Japan6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Technology fans by region: top regions in United States
#RegionReachAffinity×
01Texas~10M1.39×
02Virginia~3M1.31×
03Kansas~900K1.31×
04Georgia~3.5M1.26×
05New York~6M1.23×
06Louisiana~1.5M1.19×
07California~11M1.17×
08Florida~6.5M1.15×
09North Carolina~3M1.14×
10Mississippi~800K1.14×
11Maryland~1.5M1.13×
12Arkansas~800K1.12×
13Washington, District of Columbia~300K1.12×
14New Jersey~2.5M1.11×
15South Carolina~1.5M1.07×
16Illinois~3M1.06×
17Tennessee~2M1.06×
18Kentucky~1M1.06×
19Washington~2M1.05×
20Indiana~1.5M1.05×
21Alabama~1.5M1.05×
22Oklahoma~1M1.05×
23Pennsylvania~3M1.03×
24Arizona~2M1.00×
25Nevada~800K1.00×
26New Mexico~400K1.00×
27Ohio~2.5M0.98×
28Missouri~1.5M0.98×
29Michigan~2M0.97×
30North Dakota~200K0.97×
31Oregon~1M0.96×
32Delaware~200K0.96×
33South Dakota~200K0.94×
34Nebraska~400K0.92×
35Massachusetts~1.5M0.91×
36Rhode Island~200K0.91×
37Connecticut~800K0.90×
38Utah~700K0.90×
39West Virginia~400K0.90×
40Colorado~1M0.88×
41Wisconsin~1M0.88×
42Idaho~400K0.88×
43Hawaii~300K0.88×
44Minnesota~1M0.87×
45Iowa~600K0.85×
46Alaska~200K0.85×
47Vermont~100K0.79×
48New Hampshire~300K0.78×
49Montana~200K0.77×
50Maine~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Technology, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Technology audience
#·InterestCategoryAffinity×
01Korean moviesMovies & TV1.70×
02RuzzleGames1.67×
03Payap UniversityBusiness & Career1.63×
04Dhurakij Pundit UniversityBusiness & Career1.62×
05Chandrakasem Rajabhat UniversityBusiness & Career1.57×
06Eslite BookstoreLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Technology audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
MindfulnessBALANCE0.86×
IndividualismJOY0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Technology audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.74×
Early Adopter MentalityPOWER0.74×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Technology have in United States?

Technology has an estimated audience of 86,702,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Technology fans?

51.1% of Technology fans are female, 48.9% are male, with an average age of 39.4 years.

03

Which brands do Technology fans like most?

Technology fans show strongest brand affinity for Korean movies (1.7×), Payap University (1.63×), and Chandrakasem Rajabhat University (1.57×) over the country average.

04

Where do Technology fans live in United States?

Technology fans in United States are most concentrated in California (reach ~11M), Texas (reach ~10M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Technology fans also like?

Beyond Technology itself, the audience over-indexes on Payap University (1.63×), Chandrakasem Rajabhat University (1.57×), Dhurakij Pundit University (1.62×), and Ruzzle (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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