Technology Audience in United States
Technology has an estimated audience of 86,702,035 people in United States. 51.1% are female, 48.9% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Korean movies, Payap University, Chandrakasem Rajabhat University, Dhurakij Pundit University, Ruzzle.
The average Technology fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Korean movies, Payap University, Chandrakasem Rajabhat University, with strongest over-indexing on Korean movies (1.7× the country average). Demographically, the Technology audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Technology fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.4 |
| Estimated audience size | 86,702,035 |
Audience persona
The typical Technology fan in United States is balanced, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Korean movies.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 11,648,027 | 1.22× |
| Texas | 10,291,062 | 1.38× |
| Florida | 7,826,788 | 1.33× |
| New York | 6,498,542 | 1.34× |
| Georgia | 3,360,231 | 1.26× |
| Illinois | 3,121,483 | 1.08× |
| Virginia | 3,115,846 | 1.48× |
| Pennsylvania | 3,036,821 | 1.04× |
| North Carolina | 2,826,752 | 1.08× |
| Ohio | 2,601,670 | 0.97× |
| New Jersey | 2,507,864 | 1.14× |
| Michigan | 2,208,263 | 0.97× |
| Washington | 2,036,517 | 1.17× |
| Tennessee | 1,852,546 | 1.07× |
| Arizona | 1,838,480 | 1.04× |
| Maryland | 1,793,542 | 1.2× |
| Massachusetts | 1,664,190 | 0.97× |
| Indiana | 1,656,042 | 1.05× |
| Missouri | 1,357,521 | 0.97× |
| South Carolina | 1,268,684 | 0.97× |
| Louisiana | 1,261,697 | 1.13× |
| Colorado | 1,237,175 | 0.91× |
| Alabama | 1,174,443 | 0.97× |
| Minnesota | 1,099,962 | 0.89× |
| Wisconsin | 1,073,846 | 0.82× |
| Oregon | 1,011,203 | 1.02× |
| Kentucky | 986,570 | 0.91× |
| Oklahoma | 982,245 | 1.02× |
| Kansas | 962,610 | 1.41× |
| Nevada | 875,759 | 1.04× |
| Connecticut | 789,042 | 0.91× |
| Mississippi | 758,368 | 1.06× |
| Arkansas | 730,211 | 1.02× |
| Utah | 696,579 | 0.9× |
| Iowa | 595,013 | 0.83× |
| New Mexico | 413,097 | 0.95× |
| Nebraska | 388,923 | 0.89× |
| Idaho | 366,511 | 0.84× |
| West Virginia | 356,564 | 0.88× |
| Washington, District of Columbia | 349,092 | 1.34× |
| Hawaii | 316,236 | 0.85× |
| New Hampshire | 273,752 | 0.8× |
| Rhode Island | 240,401 | 0.87× |
| Maine | 219,387 | 0.71× |
| Delaware | 199,779 | 0.84× |
| Montana | 163,724 | 0.68× |
| North Dakota | 156,812 | 0.88× |
| South Dakota | 147,860 | 0.74× |
| Alaska | 133,514 | 0.72× |
| Vermont | 122,733 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean movies | 1.7× | Movies & TV |
| Payap University | 1.63× | Business & Career |
| Chandrakasem Rajabhat University | 1.57× | Business & Career |
| Dhurakij Pundit University | 1.62× | Business & Career |
| Ruzzle | 1.67× | Games |
| Eslite Bookstore | 1.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.26 |
| Social Media Usage | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 7.0% |
| India | 5.7% |
See Technology audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
Frequently asked questions
How many fans does Technology have in United States?
Technology has an estimated audience of 86,702,035 people in United States, concentrated in California and Texas.
What is the gender split and age of Technology fans?
51.1% of Technology fans are female, 48.9% are male, with an average age of 39.4 years.
Which brands do Technology fans like most?
Technology fans show strongest brand affinity for Korean movies (1.7×), Payap University (1.63×), and Chandrakasem Rajabhat University (1.57×) over the country average.
Where do Technology fans live in United States?
Technology fans in United States are most concentrated in California (reach 11,648,027), Texas (reach 10,291,062), and Florida (reach 7,826,788). These three regions account for the largest share of the active audience.
What other brands do Technology fans also like?
Beyond Technology itself, the audience over-indexes on Payap University (1.63×), Chandrakasem Rajabhat University (1.57×), Dhurakij Pundit University (1.62×), and Ruzzle (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.