Rascasse Audience Intelligence

Technology Audience in Brazil

A data profile of the people who buy, follow and care about Technology in Brazil — modelled from more than twelve digital signal sources. Technology has an estimated audience of 20,780,481 people in Brazil.

#45among Lifestyle cluster in Brazil#88among Topic in Brazil#10in Technology & Electronics

The average Technology fan in Brazil is 39.9 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Technology profile in Brazil.

Audience size
20.8M
in Brazil
Gender
56.5%♀
43.5% male
Age
39.9
average years
Country rank
#139
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technology fans

56.5% are female, 43.5% are male, average age 39.9.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Technology audience in Brazil
MetricValue
Female56.5%
Male43.5%
Average age39.9
Estimated audience size20,780,481
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Technology audience in Brazil
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Technology audience comes from Brazil.

Worldwide audience distribution share by country for Technology
CountryShare
United States19.7%
Japan6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technology audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Technology fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~70K1.17×
02Piauí~300K1.14×
03Maranhão~600K1.13×
04Mato Grosso do Sul~300K1.07×
05Amazonas~400K1.06×
06Sergipe~200K1.06×
07Tocantins~100K1.04×
08Pernambuco~1M1.03×
09Pará~700K1.03×
10Santa Catarina~1M1.02×
11Amapá~70K1.01×
12Goiás~800K1.00×
13São Paulo~5.5M0.99×
14Paraíba~400K0.99×
15Alagoas~300K0.99×
16Rio Grande do Sul~1M0.98×
17Rio Grande do Norte~300K0.96×
18Federal District~300K0.95×
19Bahia~1.5M0.94×
20Paraná~1M0.94×
21Rondônia~200K0.94×
22Mato Grosso~400K0.93×
23Acre~70K0.93×
24Minas Gerais~2M0.92×
25Ceará~800K0.92×
26Espírito Santo~400K0.92×
27Rio de Janeiro~1.5M0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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