A data profile of the people who buy, follow and care about Technology in United Kingdom — modelled from more than twelve digital signal sources. Technology has an estimated audience of 18,502,682 people in United Kingdom.
The average Technology fan in United Kingdom is 43.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Real Canadian Superstore, West Side Story (film), City of Brussels, with strongest over-indexing on Real Canadian Superstore (5.55× the country average).
Demographically, the Technology audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 12 regions tracked by Rascasse.
The typical Technology fan in United Kingdom is balanced, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Real Canadian Superstore.
The key figures that characterise the Technology profile in United Kingdom.
54.3% are female, 45.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.2 |
| Estimated audience size | 18,502,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Technology audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.9% |
| India | 5.7% |
Where the Technology audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.46× | |
| 02 | Northern Ireland | ~800K | 1.40× | |
| 03 | Yorkshire and the Humber | ~2M | 1.30× | |
| 04 | East of England | ~2M | 1.12× | |
| 05 | South East | ~2.5M | 1.10× | |
| 06 | Wales | ~1M | 1.01× | |
| 07 | North East | ~700K | 0.98× | |
| 08 | South West | ~1.5M | 0.83× | |
| 09 | England | ~14M | 0.79× | |
| 10 | East Midlands | ~1M | 0.79× | |
| 11 | Scotland | ~1.5M | 0.78× | |
| 12 | North West | ~1M | 0.50× |
The strongest cross-interests of the Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Canadian Superstore | Shopping | 5.55× | ||
| 02 | City of Brussels | Travel & Leisure | 2.32× | ||
| 03 | Teach Preschool | Kids & Family | 2.26× | ||
| 04 | West Side Story (film) | Movies & TV | 2.05× | ||
| 05 | Shopaholic | Movies & TV | 2.01× | ||
| 06 | CorePower Yoga | Sports | 1.70× | ||
| 07 | James Reid | Movies & TV | 1.63× | ||
| 08 | Marc Jacobs Beauty | Beauty & Wellness | 1.60× | ||
| 09 | SM Cyberzone | Shopping | 1.58× | ||
| 10 | Indonesian Idol | Movies & TV | 1.58× | ||
| 11 | The SM Store | Fashion & Accessoires | 1.58× | ||
| 12 | Final Fantasy: Brave Exvius | Games | 1.56× | ||
| 13 | R.W.D. Molenbeek | Sports | 1.56× | ||
| 14 | Pinoy OFW | Politics & Society | 1.51× | ||
| 15 | Nadine Lustre | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.95× | |
| Design Affinity | PREMIUM | 0.94× | |
| Price Sensitivity | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Community Orientation | OPEN | 0.71× | |
| Risk Appetite | THRILL | 0.76× |
Technology has an estimated audience of 18,502,682 people in United Kingdom, concentrated in England and South East.
54.3% of Technology fans are female, 45.7% are male, with an average age of 43.2 years.
Technology fans show strongest brand affinity for Real Canadian Superstore (5.55×), West Side Story (film) (2.05×), and City of Brussels (2.32×) over the country average.
Technology fans in United Kingdom are most concentrated in England (reach ~14M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Technology itself, the audience over-indexes on West Side Story (film) (2.05×), City of Brussels (2.32×), Shopaholic (2.01×), and SM Cyberzone (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.