Technology Audience in United Kingdom
Technology has an estimated audience of 18,502,682 people in United Kingdom. 54.3% are female, 45.7% are male, average age 43.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: West Side Story (film), City of Brussels, Shopaholic, SM Cyberzone, James Reid.
The average Technology fan in United Kingdom is 43.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include West Side Story (film), City of Brussels, Shopaholic, with strongest over-indexing on West Side Story (film) (2.05× the country average). Demographically, the Technology audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Technology fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.2 |
| Estimated audience size | 18,502,682 |
Audience persona
The typical Technology fan in United Kingdom is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for West Side Story (film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,552,898 | 0.79× |
| South East | 2,739,664 | 1.1× |
| Yorkshire and the Humber | 1,960,592 | 1.32× |
| East of England | 1,897,648 | 1.12× |
| Scotland | 1,290,618 | 0.77× |
| South West | 1,240,811 | 0.82× |
| West Midlands | 1,167,645 | 1.47× |
| Wales | 1,068,647 | 1.01× |
| East Midlands | 987,476 | 0.76× |
| North West | 848,113 | 0.43× |
| Northern Ireland | 810,903 | 1.43× |
| North East | 706,037 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| West Side Story (film) | 2.05× | Movies & TV |
| City of Brussels | 2.32× | Travel & Leisure |
| Shopaholic | 2.01× | Movies & TV |
| SM Cyberzone | 1.58× | Shopping |
| James Reid | 1.63× | Movies & TV |
| Teach Preschool | 2.26× | Kids & Family |
| Nadine Lustre | 1.5× | Movies & TV |
| R.W.D. Molenbeek | 1.56× | Sports |
| Final Fantasy: Brave Exvius | 1.56× | Games |
| Real Canadian Superstore | 5.55× | Shopping |
| Indonesian Idol | 1.58× | Movies & TV |
| Pinoy OFW | 1.51× | Politics & Society |
| Marc Jacobs Beauty | 1.6× | Beauty & Wellness |
| CorePower Yoga | 1.7× | Sports |
| The SM Store | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Luxury Orientation | PREMIUM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Community Orientation | OPEN | 1.23 |
| Individualism | JOY | 1.17 |
| Social Media Usage | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 7.0% |
| India | 5.7% |
See Technology audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Technology have in United Kingdom?
Technology has an estimated audience of 18,502,682 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Technology fans?
54.3% of Technology fans are female, 45.7% are male, with an average age of 43.2 years.
Which brands do Technology fans like most?
Technology fans show strongest brand affinity for West Side Story (film) (2.05×), City of Brussels (2.32×), and Shopaholic (2.01×) over the country average.
Where do Technology fans live in United Kingdom?
Technology fans in United Kingdom are most concentrated in England (reach 13,552,898), South East (reach 2,739,664), and Yorkshire and the Humber (reach 1,960,592). These three regions account for the largest share of the active audience.
What other brands do Technology fans also like?
Beyond Technology itself, the audience over-indexes on City of Brussels (2.32×), Shopaholic (2.01×), SM Cyberzone (1.58×), and James Reid (1.63×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.