Technology Audience in Italy
Technology has an estimated audience of 19,857,854 people in Italy. 50.5% are female, 49.5% are male, average age 42.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Eyelid, Brogue shoe, Contemporary Ceramics, Jabong.com, CorePower Yoga.
The average Technology fan in Italy is 42.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Eyelid, Brogue shoe, Contemporary Ceramics, with strongest over-indexing on Eyelid (2.12× the country average). Demographically, the Technology audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Technology fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 42.2 |
| Estimated audience size | 19,857,854 |
Audience persona
The typical Technology fan in Italy is balanced, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Eyelid.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,160,220 | 1.48× |
| Lazio | 2,630,364 | 1.08× |
| Campania | 2,385,972 | 1.07× |
| Veneto | 2,036,020 | 1.3× |
| Sicilia | 1,942,379 | 1.13× |
| Emilia-Romagna | 1,796,834 | 1.11× |
| Puglia | 1,704,259 | 1.25× |
| Piedmont | 1,560,794 | 1.06× |
| Tuscany | 1,343,598 | 1.02× |
| Calabria | 650,092 | 1.07× |
| Sardinia | 561,282 | 1.01× |
| Marche | 552,469 | 1.12× |
| Liguria | 444,275 | 0.8× |
| Friuli-Venezia Giulia | 395,233 | 1.06× |
| Abruzzo | 375,363 | 0.86× |
| Trentino-Alto Adige/Südtirol | 356,210 | 0.95× |
| Umbria | 261,795 | 0.81× |
| Basilicata | 140,800 | 0.78× |
| Molise | 53,811 | 0.57× |
| Aosta Valley | 25,130 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 2.12× | Beauty & Wellness |
| Brogue shoe | 2.34× | Fashion & Accessoires |
| Contemporary Ceramics | 1.81× | Arts & Culture |
| Jabong.com | 2.1× | Fashion & Accessoires |
| CorePower Yoga | 2.28× | Sports |
| National Book Store | 1.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Indulgence | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.06 |
| DIY Mentality | THRILL | 1.01 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 7.0% |
| India | 5.7% |
See Technology audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Technology have in Italy?
Technology has an estimated audience of 19,857,854 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Technology fans?
50.5% of Technology fans are female, 49.5% are male, with an average age of 42.2 years.
Which brands do Technology fans like most?
Technology fans show strongest brand affinity for Eyelid (2.12×), Brogue shoe (2.34×), and Contemporary Ceramics (1.81×) over the country average.
Where do Technology fans live in Italy?
Technology fans in Italy are most concentrated in Lombardy (reach 5,160,220), Lazio (reach 2,630,364), and Campania (reach 2,385,972). These three regions account for the largest share of the active audience.
What other brands do Technology fans also like?
Beyond Technology itself, the audience over-indexes on Brogue shoe (2.34×), Contemporary Ceramics (1.81×), Jabong.com (2.1×), and CorePower Yoga (2.28×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.