A data profile of the people who buy, follow and care about Technology in Italy — modelled from more than twelve digital signal sources. Technology has an estimated audience of 19,857,854 people in Italy.
The average Technology fan in Italy is 42.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Eyelid, Brogue shoe, Contemporary Ceramics, with strongest over-indexing on Eyelid (2.12× the country average).
Demographically, the Technology audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
The typical Technology fan in Italy is balanced, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelid.
The key figures that characterise the Technology profile in Italy.
50.5% are female, 49.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 42.2 |
| Estimated audience size | 19,857,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Technology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.9% |
| India | 5.7% |
Where the Technology audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5M | 1.47× | |
| 02 | Veneto | ~2M | 1.28× | |
| 03 | Puglia | ~1.5M | 1.22× | |
| 04 | Sicilia | ~2M | 1.12× | |
| 05 | Emilia-Romagna | ~2M | 1.10× | |
| 06 | Marche | ~500K | 1.09× | |
| 07 | Lazio | ~2.5M | 1.08× | |
| 08 | Campania | ~2.5M | 1.07× | |
| 09 | Piedmont | ~1.5M | 1.06× | |
| 10 | Calabria | ~600K | 1.05× | |
| 11 | Friuli-Venezia Giulia | ~400K | 1.04× | |
| 12 | Tuscany | ~1.5M | 1.02× | |
| 13 | Sardinia | ~600K | 1.01× | |
| 14 | Trentino-Alto Adige/Südtirol | ~400K | 0.96× | |
| 15 | Abruzzo | ~400K | 0.90× | |
| 16 | Basilicata | ~200K | 0.90× | |
| 17 | Aosta Valley | ~50K | 0.90× | |
| 18 | Umbria | ~300K | 0.88× | |
| 19 | Molise | ~80K | 0.88× | |
| 20 | Liguria | ~500K | 0.85× |
The strongest cross-interests of the Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brogue shoe | Fashion & Accessoires | 2.34× | ||
| 02 | CorePower Yoga | Sports | 2.28× | ||
| 03 | Eyelid | Beauty & Wellness | 2.12× | ||
| 04 | Jabong.com | Fashion & Accessoires | 2.10× | ||
| 05 | Contemporary Ceramics | Arts & Culture | 1.81× | ||
| 06 | National Book Store | Technology & Electronics | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.54× | |
| Community Orientation | OPEN | 0.55× | |
| Mindfulness | BALANCE | 0.62× |
Technology has an estimated audience of 19,857,854 people in Italy, concentrated in Lombardy and Lazio.
50.5% of Technology fans are female, 49.5% are male, with an average age of 42.2 years.
Technology fans show strongest brand affinity for Eyelid (2.12×), Brogue shoe (2.34×), and Contemporary Ceramics (1.81×) over the country average.
Technology fans in Italy are most concentrated in Lombardy (reach ~5M), Lazio (reach ~2.5M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Technology itself, the audience over-indexes on Brogue shoe (2.34×), Contemporary Ceramics (1.81×), Jabong.com (2.1×), and CorePower Yoga (2.28×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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