A data profile of the people who buy, follow and care about Technology in India — modelled from more than twelve digital signal sources. Technology has an estimated audience of 25,006,172 people in India.
The average Technology fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Teen Patti Gold, Garage sale, Coin Master, with strongest over-indexing on Teen Patti Gold (1.56× the country average).
Demographically, the Technology audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Social Media Usage, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Technology fan in India is more male, around 31.6 years old, with strong Social Media Usage tendencies and a notable affinity for Teen Patti Gold.
The key figures that characterise the Technology profile in India.
27.0% are female, 73.0% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 31.6 |
| Estimated audience size | 25,006,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Technology audience comes from India.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.9% |
| India | 5.7% |
Where the Technology audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~700K | 1.52× | |
| 02 | Madhya Pradesh | ~700K | 1.44× | |
| 03 | Andhra Pradesh | ~400K | 1.32× | |
| 04 | Tamil Nadu | ~700K | 1.24× | |
| 05 | Telangana | ~400K | 1.24× | |
| 06 | Maharashtra | ~1.5M | 1.22× | |
| 07 | Jharkhand | ~300K | 1.20× | |
| 08 | Uttar Pradesh | ~1.5M | 1.19× | |
| 09 | Rajasthan | ~700K | 1.17× | |
| 10 | Assam | ~300K | 1.13× | |
| 11 | Karnataka | ~700K | 1.10× | |
| 12 | Chhattisgarh | ~200K | 1.09× | |
| 13 | Gujarat | ~800K | 1.08× | |
| 14 | Odisha | ~300K | 1.04× | |
| 15 | Haryana | ~300K | 1.01× | |
| 16 | Tripura | ~30K | 0.99× | |
| 17 | Punjab (region) | ~300K | 0.98× | |
| 18 | West Bengal | ~800K | 0.97× | |
| 19 | Uttarakhand | ~100K | 0.97× | |
| 20 | Himachal Pradesh | ~90K | 0.88× | |
| 21 | Nagaland | ~20K | 0.87× | |
| 22 | Arunachal Pradesh | ~10K | 0.84× | |
| 23 | Goa | ~20K | 0.81× | |
| 24 | Sikkim | ~9K | 0.78× | |
| 25 | Meghalaya | ~20K | 0.75× | |
| 26 | Kerala | ~300K | 0.74× | |
| 27 | Jammu and Kashmir | ~80K | 0.73× | |
| 28 | Manipur | ~20K | 0.67× | |
| 29 | Mizoram | ~10K | 0.67× |
The strongest cross-interests of the Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betway | Games | 1.65× | ||
| 02 | Country Inns & Suites | Travel & Leisure | 1.65× | ||
| 03 | The Pageant | Arts & Culture | 1.65× | ||
| 04 | Street View Photography | Arts & Culture | 1.60× | ||
| 05 | Kelly Rowland | Music & Radio | 1.59× | ||
| 06 | Coin Master | Games | 1.57× | ||
| 07 | Zimmermann | Home & Garden | 1.57× | ||
| 08 | Project Runway | Movies & TV | 1.57× | ||
| 09 | Interwetten | Games | 1.57× | ||
| 10 | Teen Patti Gold | Games | 1.56× | ||
| 11 | University of Chile | Business & Career | 1.54× | ||
| 12 | Fjällräven | Fashion & Accessoires | 1.53× | ||
| 13 | Sarah Geronimo | Music & Radio | 1.53× | ||
| 14 | Darcey Bussell | Movies & TV | 1.53× | ||
| 15 | Child beauty pageant | Topic | 1.52× | ||
| 16 | Helly Hansen | Fashion & Accessoires | 1.52× | ||
| 17 | Hari Bansha Acharya | Movies & TV | 1.52× | ||
| 18 | Garage sale | Fashion & Accessoires | 1.51× | ||
| 19 | Luminox | Fashion & Accessoires | 1.51× | ||
| 20 | Miss America's Outstanding Teen state pageants | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Community Orientation | OPEN | 0.98× | |
| Need for Security | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Sustainability | BALANCE | 0.75× | |
| Urban Lifestyle | OPEN | 0.77× |
Technology has an estimated audience of 25,006,172 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.0% of Technology fans are female, 73.0% are male, with an average age of 31.6 years.
Technology fans show strongest brand affinity for Teen Patti Gold (1.56×), Garage sale (1.51×), and Coin Master (1.57×) over the country average.
Technology fans in India are most concentrated in Maharashtra (reach ~1.5M), Uttar Pradesh (reach ~1.5M), and West Bengal (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Technology itself, the audience over-indexes on Garage sale (1.51×), Coin Master (1.57×), Betway (1.65×), and Country Inns & Suites (1.65×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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