Rascasse Audience Intelligence

Technology Audience in Sweden

A data profile of the people who buy, follow and care about Technology in Sweden — modelled from more than twelve digital signal sources. Technology has an estimated audience of 3,082,987 people in Sweden.

#44among Lifestyle cluster in Sweden
#68among Topic in Sweden#6in Technology & Electronics

Technology has an estimated audience of 3,082,987 people in Sweden. 52.6% are female, 47.4% are male, average age 44.1.

Demographically, the Technology audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Technology profile in Sweden.

Audience size
3.1M
in Sweden
Gender
52.6%♀
47.4% male
Age
44.1
average years
Country rank
#127
Topic in Sweden
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technology fans

52.6% are female, 47.4% are male, average age 44.1.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Technology audience in Sweden
MetricValue
Female52.6%
Male47.4%
Average age44.1
Estimated audience size3,082,987
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Technology audience in Sweden
Age bracketShare%
16-1912%
20-2916%
30-3917%
40-4922%
50+34%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Technology audience comes from Sweden.

Worldwide audience distribution share by country for Technology
CountryShare
United States19.7%
Japan6.9%
India5.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Technology audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN0.85×
Social Media UsageJOY0.81×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Technology audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
PatriotismCONSERVATISM0.70×
TravellingTHRILL0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Sweden

See Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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