Technology Audience in France
Technology has an estimated audience of 14,733,555 people in France. 51.1% are female, 48.9% are male, average age 41.9. Top regions: Île-de-France, Occitanie, Auvergne-Rhône-Alpes. Top brand affinities: Eyelid, Shopaholic, Nadine Lustre, Indonesian Idol, Jabong.com.
The average Technology fan in France is 41.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Occitanie, Auvergne-Rhône-Alpes. Top brand affinities include Eyelid, Shopaholic, Nadine Lustre, with strongest over-indexing on Eyelid (2.37× the country average). Demographically, the Technology audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Technology fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 41.9 |
| Estimated audience size | 14,733,555 |
Audience persona
The typical Technology fan in France is balanced, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelid.
Technology fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~3.5M | 1.41× |
| Occitanie | ~2.5M | 1.85× |
| Auvergne-Rhône-Alpes | ~1.5M | 0.97× |
| Hauts-de-France | ~1.5M | 1.05× |
| Nouvelle-Aquitaine | ~1M | 0.9× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.06× |
| Grand Est | ~1M | 0.9× |
| Pays de la Loire | ~700K | 0.89× |
| Normandy | ~600K | 0.9× |
| Brittany | ~600K | 0.87× |
| Centre-Val de Loire | ~500K | 0.93× |
| Bourgogne-Franche-Comté | ~500K | 0.83× |
| Corsica | ~60K | 0.87× |
Top brand affinities of Technology fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 2.37× | Beauty & Wellness |
| Shopaholic | 1.54× | Movies & TV |
| Nadine Lustre | 1.54× | Movies & TV |
| Indonesian Idol | 1.56× | Movies & TV |
| Jabong.com | 1.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 0.96 |
| DIY Mentality | THRILL | 0.92 |
| Family Orientation | CONSERVATISM | 0.91 |
| Early Adopter Mentality | POWER | 0.9 |
| Healthy Lifestyle | BALANCE | 0.86 |
| Indulgence | JOY | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 7.0% |
| India | 5.7% |
See Technology audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Technology have in France?
Technology has an estimated audience of 14,733,555 people in France, concentrated in Île-de-France and Occitanie.
What is the gender split and age of Technology fans?
51.1% of Technology fans are female, 48.9% are male, with an average age of 41.9 years.
Which brands do Technology fans like most?
Technology fans show strongest brand affinity for Eyelid (2.37×), Shopaholic (1.54×), and Nadine Lustre (1.54×) over the country average.
Where do Technology fans live in France?
Technology fans in France are most concentrated in Île-de-France (reach ~3.5M), Occitanie (reach ~2.5M), and Auvergne-Rhône-Alpes (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Technology fans also like?
Beyond Technology itself, the audience over-indexes on Shopaholic (1.54×), Nadine Lustre (1.54×), Indonesian Idol (1.56×), and Jabong.com (1.69×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.