Technology Audience in Spain
Technology has an estimated audience of 12,704,902 people in Spain. 53.7% are female, 46.3% are male, average age 43.7. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Fish oil, Baju Murah, Ritz-Carlton Hotel Company, Ewa Chodakowska, CorePower Yoga.
The average Technology fan in Spain is 43.7 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Fish oil, Baju Murah, Ritz-Carlton Hotel Company, with strongest over-indexing on Fish oil (1.64× the country average). Demographically, the Technology audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 17 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Technology fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.7 |
| Estimated audience size | 12,704,902 |
Audience persona
The typical Technology fan in Spain is balanced, around 43.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fish oil.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 2,695,083 | 1.26× |
| Catalonia | 2,573,911 | 1.12× |
| Andalusia | 2,097,235 | 0.84× |
| Comunidad Valenciana | 1,664,875 | 1.17× |
| Canary Islands | 1,151,738 | 1.82× |
| Castilla-La Mancha | 595,157 | 1.16× |
| Castile and León | 533,168 | 0.96× |
| Galicia | 521,727 | 0.88× |
| Basque Autonomous Country | 415,184 | 0.87× |
| Region of Murcia | 383,011 | 0.88× |
| Principality of Asturias | 328,933 | 1.1× |
| Aragon | 317,396 | 0.95× |
| Balearic Islands | 278,892 | 0.78× |
| Extremadura | 208,703 | 0.76× |
| Cantabria | 132,548 | 0.83× |
| Navarre | 132,450 | 0.83× |
| La Rioja | 66,151 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fish oil | 1.64× | Health |
| Baju Murah | 1.56× | Fashion & Accessoires |
| Ritz-Carlton Hotel Company | 1.56× | Travel & Leisure |
| Ewa Chodakowska | 1.7× | Sports |
| CorePower Yoga | 2.7× | Sports |
| Jabong.com | 2.05× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.69 |
| Sustainability | BALANCE | 1.57 |
| Luxury Orientation | PREMIUM | 1.47 |
| Creativity | OPEN | 1.42 |
| Family Orientation | CONSERVATISM | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 7.0% |
| India | 5.7% |
See Technology audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Technology have in Spain?
Technology has an estimated audience of 12,704,902 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Technology fans?
53.7% of Technology fans are female, 46.3% are male, with an average age of 43.7 years.
Which brands do Technology fans like most?
Technology fans show strongest brand affinity for Fish oil (1.64×), Baju Murah (1.56×), and Ritz-Carlton Hotel Company (1.56×) over the country average.
Where do Technology fans live in Spain?
Technology fans in Spain are most concentrated in Community of Madrid (reach 2,695,083), Catalonia (reach 2,573,911), and Andalusia (reach 2,097,235). These three regions account for the largest share of the active audience.
What other brands do Technology fans also like?
Beyond Technology itself, the audience over-indexes on Baju Murah (1.56×), Ritz-Carlton Hotel Company (1.56×), Ewa Chodakowska (1.7×), and CorePower Yoga (2.7×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.