A data profile of the people who buy, follow and care about Technology in Spain — modelled from more than twelve digital signal sources. Technology has an estimated audience of 12,704,902 people in Spain.
The average Technology fan in Spain is 43.7 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Fish oil, Baju Murah, Ritz-Carlton Hotel Company, with strongest over-indexing on Fish oil (1.64× the country average).
Demographically, the Technology audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 17 regions tracked by Rascasse.
The typical Technology fan in Spain is balanced, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Fish oil.
The key figures that characterise the Technology profile in Spain.
53.7% are female, 46.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.7 |
| Estimated audience size | 12,704,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Technology audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.9% |
| India | 5.7% |
Where the Technology audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~1M | 1.75× | |
| 02 | Community of Madrid | ~2.5M | 1.25× | |
| 03 | Comunidad Valenciana | ~1.5M | 1.16× | |
| 04 | Castilla-La Mancha | ~600K | 1.13× | |
| 05 | Catalonia | ~2.5M | 1.12× | |
| 06 | Principality of Asturias | ~300K | 1.07× | |
| 07 | Castile and León | ~500K | 0.97× | |
| 08 | Aragon | ~300K | 0.96× | |
| 09 | La Rioja | ~80K | 0.92× | |
| 10 | Region of Murcia | ~400K | 0.91× | |
| 11 | Cantabria | ~100K | 0.90× | |
| 12 | Navarre | ~100K | 0.90× | |
| 13 | Galicia | ~500K | 0.89× | |
| 14 | Basque Autonomous Country | ~400K | 0.89× | |
| 15 | Extremadura | ~200K | 0.86× | |
| 16 | Andalusia | ~2M | 0.85× | |
| 17 | Balearic Islands | ~300K | 0.83× |
The strongest cross-interests of the Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CorePower Yoga | Sports | 2.70× | ||
| 02 | Jabong.com | Fashion & Accessoires | 2.05× | ||
| 03 | Ewa Chodakowska | Sports | 1.70× | ||
| 04 | Fish oil | Health | 1.64× | ||
| 05 | Baju Murah | Fashion & Accessoires | 1.56× | ||
| 06 | Ritz-Carlton Hotel Company | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Spirituality | BALANCE | 0.71× | |
| Risk Appetite | THRILL | 0.72× |
Technology has an estimated audience of 12,704,902 people in Spain, concentrated in Community of Madrid and Catalonia.
53.7% of Technology fans are female, 46.3% are male, with an average age of 43.7 years.
Technology fans show strongest brand affinity for Fish oil (1.64×), Baju Murah (1.56×), and Ritz-Carlton Hotel Company (1.56×) over the country average.
Technology fans in Spain are most concentrated in Community of Madrid (reach ~2.5M), Catalonia (reach ~2.5M), and Andalusia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Technology itself, the audience over-indexes on Baju Murah (1.56×), Ritz-Carlton Hotel Company (1.56×), Ewa Chodakowska (1.7×), and CorePower Yoga (2.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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