Rascasse Audience Intelligence

Technology Audience in Netherlands

A data profile of the people who buy, follow and care about Technology in Netherlands — modelled from more than twelve digital signal sources. Technology has an estimated audience of 4,607,342 people in Netherlands.

The average Technology fan in Netherlands is 43.6 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Demographically, the Technology audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Technology profile in Netherlands.

Audience size
4.6M
in Netherlands
Gender
51.6%
48.4% male
Age
43.6
average years
Country rank
#139
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technology fans

51.6% are female, 48.4% are male, average age 43.6.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Technology audience in Netherlands
MetricValue
Female51.6%
Male48.4%
Average age43.6
Estimated audience size4,607,342
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Technology audience in Netherlands
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Technology audience comes from Netherlands.

Worldwide audience distribution share by country for Technology
CountryShare
United States19.7%
Japan6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technology audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Technology fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~1.5M1.54×
02Zuid-Holland~1.5M1.35×
03North Brabant~900K1.20×
04Overijssel~300K1.05×
05Flevoland~100K1.00×
06Gelderland~600K0.98×
07Utrecht~300K0.90×
08Limburg~300K0.90×
09Friesland~200K0.89×
10Zeeland~90K0.88×
11Groningen~100K0.87×
12Drenthe~100K0.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Technology audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
Price SensitivityPREMIUM0.94×
Social Media UsageJOY0.86×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Technology audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
IndividualismJOY0.63×
Early Adopter MentalityPOWER0.69×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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