Rascasse Audience Intelligence

Audience profiles in Sweden

Explore fan demographics, target markets and brand affinities for audiences in Sweden — estimated from anonymized search-behavior signals, updated 2026. Browse by category, open a top-100 overview, or jump straight to an audience profile.

21categories to browse 100top audiences in Sweden 19countries covered
Section 01

Browse by category

Section 02

Top 100 audiences in Sweden

Ranked by estimated audience size.

  1. Ambassador Theatre Group7.9M
  2. Clas Ohlson7.9M
  3. Aftonbladet7.9M
  4. IKEA7.9M
  5. D.I.7.9M
  6. Systembolaget7.9M
  7. Expressen7.9M
  8. Crosby, Stills & Nash7.9M
  9. Ice Hockey World Championships7.9M
  10. Sveriges Television7.9M
  11. YouTube7.9M
  12. Ludvig Åberg7.8M
  13. Instagram7.7M
  14. Biltema7.6M
  15. Hemnet7.4M
  16. Institute of Contemporary Arts7.2M
  17. Swedbank7.2M
  18. Google Maps7.1M
  19. Dagens Industri7.1M
  20. Food and drink7M
  21. Tradera6.9M
  22. Sports6.9M
  23. Blocket6.8M
  24. Arts and music6.5M
  25. Business and industry6.4M
  26. Elgiganten6.4M
  27. Entertainment6.2M
  28. Food6.2M
  29. Shopping6.2M
  30. Nordea6.2M
  31. Sweden6.1M
  32. Sports and outdoors6.1M
  33. Shopping and fashion6.1M
  34. Hobbies and activities6M
  35. Outdoor recreation6M
  36. Reading6M
  37. Music5.9M
  38. Thomson Holidays5.8M
  39. Clothing5.8M
  40. Willys5.6M
  41. Design5.6M
  42. Online shopping5.5M
  43. Handelsbanken5.5M
  44. Consumer electronics5.4M
  45. Göteborgs-Posten5.4M
  46. Movies5.4M
  47. Pets5.3M
  48. Vehicles5.3M
  49. Beauty5.3M
  50. Lidl5.3M
  51. Live events5.2M
  52. Gmail5.2M
  53. Home and garden5.1M
  54. Family and relationships5M
  55. Fitness and wellness5M
  56. Spotify4.9M
  57. Restaurants4.7M
  58. Stockholm4.7M
  59. Games4.7M
  60. SVT Play4.6M
  61. Business4.6M
  62. Family4.6M
  63. Alcoholic beverages4.5M
  64. Cooking4.5M
  65. Bauhaus4.4M
  66. Beverages4.3M
  67. Politics and social issues4.3M
  68. Boozt4.3M
  69. Gina Tricot4.3M
  70. TikTok4.2M
  71. VK (social network)4.2M
  72. Avanza4.2M
  73. Personal finance4.2M
  74. Swedish language4.2M
  75. Culture4.1M
  76. Nordic countries4.1M
  77. Google4.1M
  78. House4.1M
  79. Furniture4.1M
  80. Physical exercise4.1M
  81. Computers4M
  82. Nature4M
  83. Facebook4M
  84. Physical fitness4M
  85. Shoes3.8M
  86. Max3.8M
  87. Scandinavia3.8M
  88. Photography3.7M
  89. Garden3.7M
  90. Flygresor3.7M
  91. Home improvement3.6M
  92. Hotels3.5M
  93. Leisure3.5M
  94. Central European Time3.5M
  95. Europe3.5M
  96. Country3.5M
  97. Mobile phones3.5M
  98. Cosmetics3.5M
  99. Child3.4M
  100. Pinterest3.4M
Section 03

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