A data profile of the people who buy, follow and care about Göteborgs-Posten in Sweden — modelled from more than twelve digital signal sources. Göteborgs-Posten has an estimated audience of 5,368,640 people in Sweden.
Göteborgs-Posten has an estimated audience of 5,368,640 people in Sweden. 53.2% are female, 46.8% are male, average age 44.5. Top brand affinities: Real property, Australian rules football, KappAhl, Garden centre, Tabloid (newspaper format).
Top brand affinities include Real property, Australian rules football, KappAhl, with strongest over-indexing on Real property (2.62× the country average).
Demographically, the Göteborgs-Posten audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical Göteborgs-Posten fan in Sweden is balanced, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Göteborgs-Posten profile in Sweden.
53.2% are female, 46.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.5 |
| Estimated audience size | 5,368,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Göteborgs-Posten audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 32.3% |
| India | 7.2% |
| Australia | 6.4% |
The strongest cross-interests of the Göteborgs-Posten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian rules football | Sports | 5.14× | ||
| 02 | Garden centre | Home & Garden | 3.34× | ||
| 03 | Real property | Home & Garden | 2.62× | ||
| 04 | Viral video | Internet & Social Media | 2.33× | ||
| 05 | Tabloid (newspaper format) | Literature | 2.18× | ||
| 06 | First-person shooter games | Games | 1.91× | ||
| 07 | Science fiction movies | Movies & TV | 1.91× | ||
| 08 | Allsvenskan | Sports | 1.73× | ||
| 09 | Financial services | Business & Career | 1.73× | ||
| 10 | Gambling | Games | 1.72× | ||
| 11 | Terraced house | Home & Garden | 1.71× | ||
| 12 | Fiction books | Literature | 1.68× | ||
| 13 | Sportbladet | Sports | 1.67× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.62× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.59× | ||
| 16 | Sustainable energy | Home & Garden | 1.58× | ||
| 17 | Vattenfall | Home & Garden | 1.57× | ||
| 18 | Solar energy | Home & Garden | 1.54× | ||
| 19 | Festival | Music & Radio | 1.52× | ||
| 20 | Online games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Design Affinity | PREMIUM | 0.89× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Göteborgs-Posten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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