A data profile of the people who buy, follow and care about Vattenfall in Sweden — modelled from more than twelve digital signal sources. Vattenfall has an estimated audience of 1,347,407 people in Sweden.
Vattenfall has an estimated audience of 1,347,407 people in Sweden. 43.2% are female, 56.8% are male, average age 47.7. Top brand affinities: Willys, Nordea, Systembolaget, Swedbank, Handelsbanken.
Top brand affinities include Willys, Nordea, Systembolaget, with strongest over-indexing on Willys (3.9× the country average).
Demographically, the Vattenfall audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Vattenfall fan in Sweden is more male, around 47.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Willys.
The key figures that characterise the Vattenfall profile in Sweden.
43.2% are female, 56.8% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 47.7 |
| Estimated audience size | 1,347,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 44% |
of the worldwide Vattenfall audience comes from Sweden.
| Country | Share |
|---|---|
| Germany | 44.3% |
| Netherlands | 24.3% |
| Sweden | 17.6% |
The strongest cross-interests of the Vattenfall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar cell | Home & Garden | 4.37× | ||
| 02 | Sportbladet | Sports | 4.25× | ||
| 03 | Willys | Shopping | 3.90× | ||
| 04 | Bingolotto | Movies & TV | 3.62× | ||
| 05 | Nordea | Business & Career | 3.40× | ||
| 06 | Avanza | Business & Career | 3.25× | ||
| 07 | Swedbank | Business & Career | 3.09× | ||
| 08 | Systembolaget | Shopping | 3.00× | ||
| 09 | Svenska Spel | Games | 2.98× | ||
| 10 | Handelsbanken | News | 2.87× | ||
| 11 | Ryanair | Travel & Leisure | 2.48× | ||
| 12 | Tradera | Shopping | 2.27× | ||
| 13 | Bauhaus | Shopping | 2.26× | ||
| 14 | Clas Ohlson | Shopping | 2.05× | ||
| 15 | SVT Play | Movies & TV | 2.01× | ||
| 16 | Biltema | Business & Career | 1.88× | ||
| 17 | Aftonbladet | News | 1.78× | ||
| 18 | Expressen | News | 1.78× | ||
| 19 | YouTube | Movies & TV | 1.67× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 5.47× | |
| Design Affinity | PREMIUM | 1.49× | |
| Social Media Usage | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Travelling | THRILL | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.24× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Vattenfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.