A data profile of the people who buy, follow and care about Avanza in Sweden — modelled from more than twelve digital signal sources. Avanza has an estimated audience of 4,203,340 people in Sweden.
Avanza has an estimated audience of 4,203,340 people in Sweden. 38.8% are female, 61.2% are male, average age 44.7. Top brand affinities: Swedbank, Danske Bank, Stock exchange, Systembolaget, Mortgage loans.
Top brand affinities include Swedbank, Danske Bank, Stock exchange, with strongest over-indexing on Swedbank (4.64× the country average).
Demographically, the Avanza audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Avanza fan in Sweden is more male, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Avanza profile in Sweden.
38.8% are female, 61.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 44.7 |
| Estimated audience size | 4,203,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Avanza audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 72.2% |
| Spain | 10.6% |
| Indonesia | 6.5% |
The strongest cross-interests of the Avanza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stock exchange | Business & Career | 7.87× | ||
| 02 | Danske Bank | Business & Career | 7.24× | ||
| 03 | Swedbank | Business & Career | 4.64× | ||
| 04 | Stock market | Business & Career | 4.02× | ||
| 05 | Heat pump | Home & Garden | 3.31× | ||
| 06 | Vattenfall | Home & Garden | 3.25× | ||
| 07 | Mortgage loans | Business & Career | 3.22× | ||
| 08 | Financial services | Business & Career | 3.03× | ||
| 09 | Malmö FF | Sports | 2.76× | ||
| 10 | Allsvenskan | Sports | 2.58× | ||
| 11 | Self-employment | Business & Career | 2.42× | ||
| 12 | IFK Göteborg | Sports | 2.40× | ||
| 13 | Internet & Social Media | 1.97× | |||
| 14 | Systembolaget | Shopping | 1.72× | ||
| 15 | Higher education | Business & Career | 1.69× | ||
| 16 | Dogs | Pets & Animals | 1.68× | ||
| 17 | Happiness | Health | 1.63× | ||
| 18 | Tele2 | Technology & Electronics | 1.56× | ||
| 19 | Elgiganten | Shopping | 1.51× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.46× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Early Adopter Mentality | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Avanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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