Rascasse Audience Intelligence

Avanza Target Market in United States

A data profile of the people who buy, follow and care about Avanza in United States — modelled from more than twelve digital signal sources. Avanza has an estimated audience of 47,142 people in United States.

#100among Political party in United States#10722among Brand in United States#6325in Business & Career

The average Avanza fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arkansas, Texas.

Top brand affinities include Kia Forte, FlightAware, Safelite AutoGlass, with strongest over-indexing on Kia Forte (69.67× the country average).

Demographically, the Avanza audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avanza fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Kia Forte.

Category: Business & Career · Type: Brand · Subtype: Political party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Avanza profile in United States.

Audience size
47K
in United States
Gender
55.4%♀
44.6% male
Age
38.4
average years
Country rank
#101091
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avanza

55.4% are female, 44.6% are male, average age 38.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Avanza audience in United States
MetricValue
Female55.4%
Male44.6%
Average age38.4
Estimated audience size47,142
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Avanza audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4922%
50+18%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Avanza audience comes from United States.

Worldwide audience distribution share by country for Avanza
CountryShare
Sweden72.2%
Spain10.6%
Indonesia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avanza audience in United States is strongest.

Fig. 05

Top regions by affinity

Avanza customers by region in United States
#RegionReachAffinity×
01Arkansas~4K10.34×
02Washington, District of Columbia<1K2.65×
03Colorado~1K1.47×
04California~6K1.14×
05Florida~4K1.14×
06New York~3K1.13×
07Alaska<1K1.10×
08New Mexico<1K1.06×
09Vermont<1K1.02×
10North Dakota<1K1.01×
11Maryland<1K1.00×
12South Dakota<1K1.00×
13Virginia~1K0.99×
14Texas~4K0.98×
15Montana<1K0.98×
16Nevada<1K0.97×
17Hawaii<1K0.95×
18Louisiana<1K0.94×
19Utah<1K0.94×
20Delaware<1K0.94×
21Connecticut<1K0.93×
22Rhode Island<1K0.93×
23New Jersey~1K0.92×
24West Virginia<1K0.92×
25New Hampshire<1K0.92×
26Maine<1K0.91×
27Idaho<1K0.90×
28North Carolina~1K0.89×
29Nebraska<1K0.89×
30Massachusetts<1K0.88×
31Mississippi<1K0.88×
32Arizona<1K0.87×
33Washington<1K0.87×
34Illinois~1K0.86×
35Kansas<1K0.85×
36Oregon<1K0.84×
37Iowa<1K0.84×
38Kentucky<1K0.82×
39Oklahoma<1K0.82×
40Alabama<1K0.80×
41Missouri<1K0.79×
42South Carolina<1K0.79×
43Tennessee<1K0.78×
44Indiana<1K0.76×
45Wisconsin<1K0.76×
46Minnesota<1K0.76×
47Georgia~1K0.74×
48Michigan<1K0.69×
49Pennsylvania~1K0.67×
50Ohio<1K0.66×
Fig. 06

Affinity by region

Affinity by region — Avanza, United States
0.66×1.00×10.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avanza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avanza audience
#·InterestCategoryAffinity×
01Kia ForteCars & Mobility69.67×
02Tonic waterFood & Beverages39.81×
03AeroplanTravel & Leisure32.91×
04Safelite AutoGlassCars & Mobility27.21×
05Microsoft Flight SimulatorGames22.36×
06Hyundai ElantraCars & Mobility20.63×
07Matt HardySports20.00×
08FlightAwareTravel & Leisure18.81×
09MitsubishiCars & Mobility12.46×
10Key FoodShopping12.38×
11Tom CruiseMovies & TV9.69×
12Oscar IsaacMovies & TV8.60×
13Honda AccordCars & Mobility8.55×
14Hair tutorialsBeauty & Wellness7.27×
15TramCars & Mobility6.93×
16Mixed drinkFood & Beverages5.16×
17City BankBusiness & Career4.67×
18Enterprise Rent-A-CarCars & Mobility4.62×
19Diaper bagKids & Family3.87×
20Google FlightsTravel & Leisure2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avanza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avanza audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.55×
Community OrientationOPEN1.80×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avanza audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
CreativityOPEN0.75×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avanza's target market in United States?

Avanza's target market in United States covers an estimated 47,142 people, concentrated in California and Arkansas.

02

What is the gender split and age of Avanza customers?

55.4% of the Avanza audience are female, 44.6% are male, with an average age of 38.4 years.

03

Which brands do Avanza fans like most?

Avanza fans show strongest brand affinity for Kia Forte (69.67×), FlightAware (18.81×), and Safelite AutoGlass (27.21×) over the country average.

04

Where do Avanza fans live in United States?

Avanza fans in United States are most concentrated in California (reach ~6K), Arkansas (reach ~4K), and Texas (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Avanza fans also like?

Beyond Avanza itself, the audience over-indexes on FlightAware (18.81×), Safelite AutoGlass (27.21×), Tonic water (39.81×), and Tom Cruise (9.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Political party audiences in United States

See Avanza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →